Professional Development

The most extensive, practicable executive education in Asia Pacific

The Centre offers practitioners learning opportunities in Australia, Singapore, and Hong Kong via our professional development and executive education modules, as well as our peer-to-peer networking and connecting events.

Our executive education modules are delivered/facilitated by the Centre's leaders, and participants in these executive education offerings benefit also from the first-hand insights, experience and expertise of senior practitioner guest faculty from corporations and organisations in Australia, as well as visiting international Faculty and academics.

On 1 July 2018 the Centre will launch a professional credit system for all practitioners who complete or are involved with our professional development modules (details below).

All our professional development opportunities conducted under the Chatham House Rule to encourage robust and peer learning, are also a great opportunity for professionals to connect and share their experiences and work challenges. Our professional development programs include:

Residential Institutes

The Centre Institute is held annually in Australia at Melbourne Business School and in Asia at the Hong Kong University of Science and Technology Business School. More than 2000 professionals over the years are graduates from the Residential Institute program. The Institute program features an international Faculty and sessions led by industry professionals and leaders from leading global corporations.

“The Centre’s institute program is one that is world class, and that should be considered as the benchmark for similar programs internationally.” – International Handbook of Public Affairs.

Professional development modules

Our one and two-day professional development modules during the year, provide participants with unique opportunities for peer-to-peer learning, discussion, and interaction on current issues and trends of interest to the function.

Heads of function and senior practitioners roundtables

Our roundtable events held in Australia and Asia are for the most senior corporate public affairs practitioners. These one-day roundtables analyse and discuss the most recent developments and trends in function management and development.

Webinars

Our webinars usually feature a guest speaker/speakers with opportunities for questions and discussions and are developed to provide practical ‘how-to-do’ case studies and learnings.

Special dialogues

Special dialogues are held with invited practitioners around an industry or profession-wide issue, and include, for instance, Asia Pacific trade policy, reputation indexes and government inquiries into issues such as corporate social responsibility.

Participation in Centre events is for corporations and organisations with a dedicated and operating public affairs management function, and is not open to public relations or consultancy firms.

The Centre’s professional award and recognition framework

The new accreditation system will be tiered, and be based on accreditation for participation in the Centre’s executive education and professional development programs. The new framework will also entitle eligible practitioners to use the Centre’s certified post-nominals. A record of accreditation and eligibility for practitioners to use accreditation post-nominals will be able to be checked by practitioners by contacting the Centre, which maintains records of participation in professional development programs on its database.

Foundation – MCCPA

Any public affairs practitioner working in a Centre Member company is eligible to use the post-nominal MCCPA accreditation – Member Centre for Corporate Public Affairs.

The MCCPA post-nominal can only be used with the authorisation of the Centre while a practitioner is working in an entity that is a Centre member.

Any practitioner can check out their MCCPA status by contacting the Centre. Details of Member company team members are maintained on the Centre’s secure database.

Advanced – GCCPA

Practitioners in Member entities who have achieved the requisite 40 credits in any three years will be accredited as a Graduate of the Centre for Corporate Public Affairs (GCCPA) and are eligible to use the post-nominal GCCPA accreditation. Credit points for the GCCPA will be backdated for Centre modules completed since 2015.

Each Centre executive education module carries credit points. 40 credit points are required in any 36 months to obtain and maintain a GCCPA accreditation.

- The Centre’s Institute x 30 credit points
- Between 5 and 10 credit points for completing a full day module, depending on the level of content
- Between 5 and 10 credit points for completing a Centre module online
- 15 credit points for participating in the Annual Head of Function and Senior Practitioner Roundtable
- 2 credit points for participating in a Centre webinar
- 3 credit points for attending the Centre’s Annual Oration
- 2 credit points in any one year (self-assessment) for reading the Centre Newsletter.

Leadership – FCCPA

A Fellow of the Centre for Corporate Public Affairs (FCCPA) is an accreditation available for leaders in the function whose employing entity is a Member of the Centre for Corporate Public Affairs. Centre Fellows are eligible to use the post-nominal FCCPA accreditation.

A practitioner is eligible for FCCPA accreditation and use of the FCCPA post-nominal when:
- she or he has participated in the Centre’s International Best Practice Study Tour, and within any 36 months participates in the Centre’s Annual Head of Function and Senior Practitioner Roundtable, or
- she or he has in any two years been a Guest Faculty Member in a Centre executive education module, and within any 24 months participates in the Centre’s Annual Head of Function and Senior Practitioner Roundtable
- she or he has participated in the Centre’s International Best Practice Study Tour and in any 24 months has been a Guest Faculty member in a Centre executive education module.

Eminent – SFCCPA

The Senior Fellow of the Centre for Corporate Public Affairs (SFCCPA) is awarded by the Centre for outstanding and sustained innovation, leadership and performance in professional development in corporate public affairs. The Fellow need not be employed by an entity that is a Member of the Centre for Corporate Public Affairs.

The SFCCPA may not necessarily be awarded annually. When it is awarded, it is done so at the Centre’s Annual Oration.

About The Centre

The Centre for Corporate Public Affairs is the only entity of its type internationally, connecting, via corporate membership, the corporate public affairs and communication function across Australia, New Zealand and Asia. We assist our members embrace best practice public affairs structure and strategies.

Our research, professional development programs, events and international thought leadership opens doors to help organisations and practitioners build and apply corporate public affairs as a core management tool and function.

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