|Date||2 Aug 2018|
|Discounted Member Price||AUD 1050.00|
This is a must-attend module for practitioners responsible for employee and external communications, corporate brand management and general reputation stewardship.
The module will include best practice examples and processes for developing the corporate narrative, and how to create and steward a narrative that will populate most of the organisation’s communication and engagement content. The art and mechanics of corporate storytelling to deliver the narrative will be examined in detail.
Participants will grasp and understand the core components of telling the corporate story, as well as to better make the business case for developing and stewarding the corporate narrative.
The module led by Centre Executive Director Wayne Burns, will feature contributions from senior practitioner Guest Faculty Caoimhe Buckley, Chief Content and Communications Officer, AGL Energy and Matthew Gibbs, General Manager, Media and Communications, ASX Group.
The agenda will focus on:
This module comprises five credit points (5) of the 40 points required over 36 months for practitioners to achieve/maintain their certification as a Graduate of the Centre for Corporate Public Affairs (GCCPA).
Download registration form
Login to access the discounted member price or create your account on the site.
Once registration has been processed, cancellation must be received in writing (email firstname.lastname@example.org) by 06 July 2018. A refund, less an administration fee of $150 will be processed. Regrettably, no refund will be possible if cancellation is received after 06 July 2018. Substitutions are welcome at any time
Return to calendar