Knowledge Centre:
Hard Copy Library

The Centre's Library and Resource Centre holds a wealth of domestic and international publications and newsletters, case materials and other information on corporate public affairs.

Influencing public attitudes: strategies that reduce the media’s power.L


Lukaszewski, J. (Issue Action Publications, Leesburg, Virginia., 1992.)
A guide for public relations officers as to how best work to influence public attitudes at a time of crisis by communicating directly with those most affected. Four methods are discussed - Authority, Reason, Persuasion and Tradition. Headings include:- Audiences and You - Introduction the Theory of Mutual Inattention - The Six Myths of Communication - The Five Axioms of Influence - Six Realities of Audience Behaviour - Reducing the Media’s Power - Audience Analysis.

Inherent characteristics of employer associations and their consequences.L


Ping, Alistair C. (Ping Ideas. St. Kilda, 1994.)
A paper analysing the inherent characteristics of employer associations which inhibit closer employer co-operation in industrial relations and considers the consequences for the effective operation of employer associations. Headings include:- Inherent characteristics - Consequences for effective operation.

Innovation explosion: using intellect and software to revolutionize growth strategies. L


Quinn, James Brian; Baruch, Jordan J.; Zien, Karen Anne (The Free Press, New York, (Division of Simon & Schuster Inc.), 1997l.)
A book outlining how entrepreneurs and nations can develop harness and utilize intellect, science and technology to maximise innovation and growth. Key headings include:- Software Revolutionizes Innovation - New Organization Forms - Top Management’s Role - National Strategy Considerations.

Innovative public-private partnerships: educational initiatives. L


Otterbourg, Susan D. (The Conference Board, New York, 1998.)
A report exploring the active commitment and leadership of business with its public sector partners - educators, families, community and non-profit organizations and government agencies to improve primary and secondary education. Business has invested resources, time and talent as partner, stakeholder, contributor and investor. Several business and education partnership profiles are discussed. Key headings include:- Corporate Leaders in Educational Reform - The Changing Dynamic of Public/Private-Sector Relations in Business-Education Partnerships. Special Report No. 1228-98-RR.

Institutionalizing issues management function.L


Selian, M. and Glynn, C. (Public Affairs Council.)
A tape distributed by the Public Affairs Council on the subject of institutionalising issues management. The presenters are M. Selian / Citicorp and C. Glynn / Hoffmann - La Roche.

Integrated communications : two views.L


Edelman, Daniel J. & Macfarlane, John (Northwestern Univ. Journal of Corporate Public Relations)
Two different, although not necessarily conflicting, perspectives on ‘integration’, the ‘new’ buzzword among communications professionals.

Integrated strategy : market and non market components.L


Baron, David P. (California Management Review, Vol. 37, No.2, 1995)
Abstract:- This article was winner of the Anderson Consulting Award 1996. A case for the importance of strategies designed to respond to or cope with the many non market factors that influence a firm’s ability to achieve its objectives in domestic and overseas markets. Also discusses the firm’s reaction to authority and influence of stockholders.

Integrating issue management activities into strategic planning : an empirical analysis of inter-industry differences.L


Greening, Daniel W. (TIE, Monograph No.3 - Series on Issue Management. Issues Management Council, Leesburg VA. 1992)
A paper analysing differences in the extent that companies integrate activities about social and political issues into their on-going strategic planning process. Qualitative data is gathered to show that firms existing in more institutionalised and legislative environments tend to integrate issues more into their planning process and involve top management.

Integrating PR monitoring into the overall corporate/product marketing function.L


Hampton, Fergus (Henry Stewart Publications, London, 1997.)
A paper published in the Journal of Communication Management, Vol. 1, no. 3, 1997 examining how corporate affairs department can use content analysis techniques. The example used is “Precis”, a system developed by the author’s company which was used to monitor the impact of media coverage in three examples in Britain: the disposal of Brent Spar; the management of a corporate brand in an adverse regulatory environment; and a new car launch.

Intellectual capital: the new wealth of organizationsL


Stewart, Thomas A. (Doubleday/Currency, New York, 1997.)
This book outlines the theory and a practical guide to the concept of intellectual capital and the significance of it in the global economy. Key headings include:- The Information Age: Context - Intellectual Capital: Content - The Net: Connection. Tools for measuring and managing intellectual capital are included in the appendix.

Interchange. No. 1, 2001L


Various (Shell Internation Limited, London, 2001)
A quarterly review, published by Shell Internationalfor those involved or interested in external affairs. Headings include:- Natural Disaster: handling the aftershock (Earthquake in India) - Sensitive Countries: Best Tread Carefully (External Affairs) - The Rights and Wrongs of Human Rights - NGOs: ‘mainstream or angry’ - and most Trusted - Protecting Biodiversity in Gabon - Seasonal ‘Goodwill’ funds forestry projects (Caring for the Environment) - From Paper to the Web: a Good Match - Beyond Face Value (Corporate Reputation)

Interchange. No. 2, 1996. L


Various (Shell International - PXX, Shell Centre, London, 1996)
Shell International’s Quarterly Review. Contents include:- Reputation, values and assurance initiatives to CMC” - Shell’s information highway grows apace - Changing perceptions in Oman - Developing EA skills in ‘new Shell’ - Making the most of the media - Gaining public support: PA skills vital to manager’s role - Public affairs in transition - The Australian experience - The Norwegian experience - New Interchange: readers respond - Major Shell sponsorship for China’s natural environment - Brent Spar: building the network - Working together for a better environment.

Interchange. No.1, 1998.L


Various (Shell International, PXX, Shell Centre, London, 1998. )
A quarterly review published by the Shell International for those involved in external affairs. Key headings include: Millennium Bug; The bug that threatens. In the Front Line: Opening up a new market - post perestroika. Core purpose/corporate identity: Tuning in to a new purpose, Journey to a core purpose. Business television: Face to face satellite style Brent Spar: see and hear the solution. Stakeholders: Talking to stakeholders - can you do it? Awards: Finding solutions for the future. Youth Relations - Can Shell become a cool company? Media analysis: No chance of winning Africa on the Rhine. Business principles: Cross talk. EA evaluation: Measure for measure. Human Rights: Rights which go to the heart of business. Monitor: Its not MY business but......

Interchange. Number One 1999L


Various (Shell International - PXX, London, 1999)
A journal published quarterly for those involved or interested in external affairs. Key headings include:- Functional Leadership in External Affairs - Global Reputation - Managing Business Issues - Shell Business Television - Environmental Awareness - The Next Generation - Rainforest Research - Working with NGO’s - The Internet - Satellite Radio - Seeking Peak Performance - Relations with the Media.

Interchange. No.3, 1997L


Various (Shell International - PXX , Shell Centre, London, 1997.)
A journal providing senior line management and External Affairs staff with information on developments in corporate communications and social responsibility. Key headings include:- Issue workshop focuses on ‘best practice’ - Taking a story to the media pays dividends - Joining the fight against corruption - Staking a claim in the business - Firing up the front line in times of change - Corruption: scourge of the global economy - Operations and the Greenpeace factor - Manage crises - don’t be managed by them.

Interest groups and political lobbying.L


Various (Unpublished.)
A series of articles presented at the Interest Groups and Political Lobbying Conference, June 1993. Topics include:- The Rise of the Issue Movement - Political Lobbying - New Lobbying Techniques - Groups and Public Enquiries - The View from the Press Gallery - Political Access - Policy Communities - CWA - Business Associations - Business and Elections - The Women’s Lobby - The Ethnic Lobby - The AVCC - The AIDS Lobby. Missing 01/11/2008

Internal communications: best practice modelL


Unknown (Unknown)
An internal communications best practice model set out in three stages - Objective; Key Performance Indicators; Measures. Includes a model of workplace communication - Workplace communication via empowered team leaders and Organisational communication via executive communication to staff.

Internal communications.L


White, J. (Unknown.)
A document relating to internal communications within a company. Headings include:- “The Value of Communication”, “Recognition of Requirements”, “Internal Customers”, “New Techniques”.

Internal determinants of corporate social performance : The role of top managers.L


Thomas, A.S. & Simerly, Roy L. (Academy of Management Journal. Best Papers. 1995.)
A study exploring the role and impact of top managers on social performance. Directional hypotheses of linkages between top manager backgrounds, tenure and corporate social performance are developed and tested.

International association for business and society.L


International Association for Business and Society (International Association for Business and Society, 94.)
Membership directory quoting name, address, email address, and telephone number of all members of the International Association for Business and Society.

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