Knowledge Centre:
Hard Copy Library

The Centre's Library and Resource Centre holds a wealth of domestic and international publications and newsletters, case materials and other information on corporate public affairs.

Public environmental reporting: an Australian approachL


Consultancy consortium led by the Snowy Mountains Engineering Corporation and Australian Industry Group (Environment Australia, Canberra, 2000)
This Framework for Public Environmental Reporting was developed following extensive consultation with interested parties to facilitate and encourage voluntary public environmental reporting in Australia, by proving simple and effective guidance at a national level. Headings include: An Introduction to Public Environmental Reporting (PER) - How to Prepare a Public Environment Report (PER) - Possible Elements for a PER -

Public environmental reporting: where does Australia stand?L


Jeyaretman, Terence; Tunney, John; Hughes, Travis. (Snowy Mountains Engineering Corporation, Victoria, 1999.)
An SMEC report on the standard of environmental reporting by Australian companies, on how they have performed against all “particular and significant” environmental regulations which apply as of 1 July, 1998. The results provide a basis for continuous improvement. Key headings include:- Assessment methodology - United Nations Environment Programme 50 Reporting Ingredients - Suitability of the UNEP Criteria as an Assessment Tool - Minor Survey of Top Australian Profit Earners - Comparison between Australian Industry Sectors - Comparison Against International Standards.

Public interest profiles.L


Foundation for Public Affairs. (Congressional Quarterly Inc., Washington, D.C., 1992.)
Profiles of 251 public interest organisations in the United States of America. Indexed alphabetically under headings relating to their business activity :- Business/Economic - Civil/Constitutional Rights - Community/Grassroots - Consumer Health - Corporate Accountability/Responsibility - Environmental - International Affairs - Media - Political /Governmental Process - Public Interest Law - Religious - Think Tanks.

Public involvement; conflict management; and dispute resolution in water resources and environmental decision making.L


Priscoli, Jerome Delli. (Unpublished.)
Paper presented to The International Workshop on Water Awareness in Society Policy and Decision Making, Sweden, 1988. The paper outlines six concepts of public involvement and conflict management when undertaking development decisions in water resources planning.

Public Issues Lantern.L


(Ogilvy & Mather, 1990)
A collection of advertisements relating to Crisis Management undertaken by companies based in the United States during the 1980’s. Companies include:- Waste Management Inc., Shell Oil, Shell, Coal & Nuclear Energy, Great Western Savings, Canadian Petroleum Assoc., Tylenol, Weyerhaeuser, Chevron.

Public policy and program evaluationL


Vedung, Evert (Transaction Publishers, New Brunswick, N.J., 2000)
This book, written from a political science perspective provides an overview of the possibilities and limits of public sector evaluation. Evaluation is also explored as a mechanism for monitoring, systematising, and grading government activities and their results. Key headings include: Evaluation: a Semantic Magnet - Evaluation Between Intervention and Feedback - Evaluation, Rationality, and Theories of Public Management - Models of Evaluation - The Eight Problems Approach to Evaluation - Evaluation Purposes - Internal or External Evaluation - Characterizing the Public Intervention - Monitoring - Pre-evaluation - Impact Assessment as Tryout and Social Experimentation - Generic, Reflexive, Statistical and Shadow Controls - Process Evaluation and Implementation Theory - Merit Criteria and Performance Standards - Uses and Utility of Evaluation.

Public relations : principles, cases, and problems.L


Moore, Frazier H. & Canfield, Bertrand R. (Richard D. Irwin, Inc., Homewood, Ill.1977.)
The aim of the book is to effect a balance between theory and practice. There is a definition of terms followed by a discussion of the etiology of the function, mass communication theory and tools essential to proper and effective functioning. Contents include:- The Field - The Function - The Tools - The Corporate Publics - Special Applications - Social Responsibility.

Public relations evaluation : professional accountability.L


International Public Relations Association (Internat. Public Relations Association, Switzerland, ‘94.)
Gold Paper No. 11. A small booklet investigating the need for evaluation and professional accountability within the public relations field. Key headings include:- Attitudes to evaluation - Approaching evaluation - Setting objectives - Input evaluation - Evaluating outputs - Evaluating Outcomes - Media Evaluation - Evaluation of Consultancies and Departments - Rewards from evaluation.

Public Relations ManagementL


Simon, R. & Wylie, F. W. (NTC Business Books, Lincolnwood, Illinois, USA,1994.)
Collection of over 40 PR cases which deal with a variety of practical and ethical situations. Cases deal with business organisations; non-profit organisations, counselling firms and agencies; personal/personnel concerns.

Public relations professionals: the internal key to integrated marketingL


Richman, Amanda (Journal of Corporate Public Relations, Northwestern University)
Examines the concept of integrated marketing communications, integration from the ad agency’s standpoint, PR’s new marketing role, marketers’ missing link, the PR advantage, barriers to integration and successful solutions through public relations.

Public relations report and recommendations prepared for National Association of Securities Dealers, Inc.L


Adams & Rinehart Inc. (Unpublished. 1981.)
A report commissioned by the National Association of Securities Dealers, Inc. to develop a public relations program based on the results. Results showed the need for expanded public relations to increase visibility and recognition of NASDAQ and to prepare for the changes in the securities industry. A detailed plan and budget estimate together with a management summary is included.

Public relations researchL


Brody, E. & Stone, G. (Praeger, New York, 1989.)
An exploration of the research most used in public relations practice. Provides a theoretical framework. Defines the knowledge necessary for public relations research. Elaborates upon informal and formal research methods. Describes the techniques involved and provides models for use.

Public relations: strategies and tactics.L


Wilcox, D.L., Ault, P.H. & Agee, W.K. (Harper Collins, New York, 1989.)
Divided into five parts, this book covers all facets of public relations . Role - Process - Strategy - Application - Tactics. Case studies are included at the end of each chapter to enable readers to apply public relations principles to real life situations.

Public speaking : teach yourself the proven techniques of masterfully controlling an audience.L


Gray, Malcolm (Schwartz & Wilkinson, Melbourne. 1991.)
A teach yourself book on mastering the skills of public speaking. Subjects covered include :- The psychology of public communication - The content - The delivery - Working the audience and Becoming a memorable communicator.

Putting public affairs on a strategic basis: tools for measurement.L


Webster, Philip J. (Unpublished.)
An address to the Public Affairs Council, June 1991, discussing putting public affairs and public relations on a strategic basis, and demonstrating how and why public affairs can be measured and quantified.

Quality and the Issue Manager. Chevron pursues goal of quality excellence.L


Lastra, Barry N. (Corporate Public Issues, Vol. XVII, No 3 & 4, Feb. 1992)
Two articles outlining “quality” programmes and the role it plays in an Issues Program. The second article shows how Chevron is continuously improving the quality of its products and operations.

Quality customer satisfaction public relations: New directions for organisational communication. Gold paper no. 10.L


I.P.R.A. - C.S.Q. Task Force (International Public Relations Assoc., Geneva, Switz.)
Gold Paper No. 10. Headings include:- “An overview of quality and customer satisfaction...”, “An overview of customer satisfaction and image”, “Measuring quality in public relations”, “Quality in different cultures and environments”, “A quality improvement program and the road ahead”.

Quality management for corporate staff functions : the public affairs example.L


Fleisher, C. (Total Quality Management, Vol. 4, No. 2, 1993.)
A paper discussing the adoption of quality management programmes and techniques within the corporate affairs function. Commonly experienced barriers to quality adoption and implementation in public affairs are discussed. The processes which several leading corporations are using to improve quality in public affairs areas are described.

Quantifying and measuring : determining the value of a specific process - the IM process itself.L


Laird & Associates. (Laird & Associates, Chevy Chase, Maryland, 1995.)
A presentation to the Public Affairs Council “Workshop on Issues Management”, June 1995. Guidelines for Issues Management and the Quantifying Impacts Approach Model for Issue Identification and Resolution.

R.S.A. Inquiry - Tomorrow’s company : the role of business in a changing world.L


R.S.A. (R.S.A., London, 1995.)
The results of an inquiry by the Royal Society for the encouragement of Arts, Manufacture & Commerce into how Tomorrow’s World will achieve success in a global economy. Headings include:- The Case for Change - The Inquiry’s Vision - An Inclusive approach to business leadership.. to investment needs...to people...and to society - Making it happen.

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