Knowledge Centre:
Hard Copy Library

The Centre's Library and Resource Centre holds a wealth of domestic and international publications and newsletters, case materials and other information on corporate public affairs.

Studying and learning from cases.L


Lovelock, Christopher H. (Prentice Hall, Englewood Cliffs, New Jersey, 1991.)
Learning from, preparing, writing and analysis of case studies. Sub-headings - Preparing a Case - Class Discussions.

Successful submission writing : for business and non-profit organisations. L


Roberts, Jean (The Business Library, Melbourne, 1990.)
A step by step guide to successful submission writing for organisations large and small, business and non-profit.

Superhighway blues.L


White, Peter B. (ed.) (Australian Film Commission. Nth. Ryde, Sydney. 1994)
A series of papers and articles covering matters which pertain to the media. Topics include: Superhighway Blues - Here Comes the Revolution -Again: Evaluating predictions for the Information Superhighway - What Does Capital Want? Corporate Desire and the Infobahn Fantasy - What Do We Really Want? Rethinking Media & Telephone User Research - Reflections from the Roadside: Residential Consumers and Information Superhighways - New media, Citizenship & Consumer Protection - The NII & Community Computer Networks... - Rural Users’ Expectations of the Information Superhighway - Pay TV & Rural Australia... - Riding on Platitudes and Prejudice: Media Coverage of John Newman and Vietnamese - TV for Fiji: A Dangerous Undertaking - Sexual Violence & Hong Kong Films - Auctioning the Airwaves: Auction Systems for Broadcasting Licences - The License Fee, Stupid! The BBC’s Charter Renewal.

Supervisors are not the preferred communicators.L


Sinickas, Angela D. (IABC Communication World, 1992.)
An article outlining the need to run a communication audit and to audit current and preferred information sources by subject.

Survey International Government Affairs. Final Report.L


Laird & Assoc./Center for Public Affairs Management. (Public Affairs Council, Washington, D.C., 1997.)
This 1996 survey focuses on the international government affairs function as practised by corporation’s headquarters in the United States of America. Contents include:- Introduction, Key Findings - A. Business Measures - B. Process Measures. Conclusions. Detailed Analyses of Survey Questions. A copy of the survey questionnaire is included with the appendices.

Survey of Britain’s chemical journalists.L


MORI. (Ciba-Geigy, Cheshire, Great Britain. 1993.)
Survey of Britain’s Chemical Journalists. The CIBA media relations quality standard - User Manual.

Survey of the growth & development of public affairs as a corporate function in Australia.L


Hancock, R. (Melbourne Business School, Univ. of Melb., 1994.)
A Managerial Project used by the author as assessment in the final year of the Degree of Master of Business Administration. A project examining how companies are approaching the management of the increasing influence of external stakeholders on their operations and in particular the growth and development of public affairs as a corporate function. Includes survey findings and a comparison between public affairs in Australian and the United States of America.

Surviving the amputation of corporate communications.L


Spaniel, Bill (Publisher unknown.)
An article outlining the fact that corporate communicators have not been spared during company downsizing in recent years. Those left need to re-examine their mission, drop low-priority work, use new technology and focus on issues critical to organisational goals. Headings include:- “Rely on external resources”, “Selecting appropriate assignments”, “Focus on communication strategy”.

Sustainability report 2003: defining our pathL


BPplc (BP plc, London, 2003)
This report covers B.P’s business, environmental record and role in society for the year 2003. It explains the relationship between environmental, social and ethical issues and their business strategy including factors relevant to the long-term future of the group. Key headings include: Achievements and Challenges - The Energy Paradox - BP - our Business - BP and the Environment - BP in Society - The Path Ahead - UN Global Compact - Global Reporting Initiative - Assurance Statement to BP Management - Performance Data - GRI Index.

Symposium - Surviving in Hard Times. How to survive when the crunch comes : tips from four public affairs managers.L


Various (Public Affairs Review, 1985.)
Four public affairs executives demonstrate how they are their companies survived staff and budgetary cutbacks during ‘hard times’. The four companies are - Exxon Co., U.S.A. - International Harvester. - Aminoil, Inc. - A major firm in a depressed smokestack industry (anonymous).

Tactics (Extract from Rules for Radicals)L


Alinsky, Saul D. (Vintage Books, New York, 1971)
An extract from “Rules for Radicals” discussing the role of Tactics, with emphasis on Power Tactics.

Taking a stand: land rights to reconciliationL


Tickner, Robert (Allen & Unwin, Crows Nest, NSW., 2001)
An account of the initiatives undertaken in Australian indigenous affairs between 1990 and 1996. Headings include:- The Historial Context: From Massacres to Mabo - The Reconciliation Process - ATSIC: A Radical Shift Towards Self-determination - Aboriginal Deaths in Custody - Mabo: A Peaceful Beginning - The Battle Begins and the Lines are Drawn - Wik Ignites - A Strategic Win and a Bitter Defeat - The Commonwealth Draws the Fire - Getting the Native Title Act Over the Line - Land for the Dispossessed - The Torres Strait Islanders: Australia’s Forgotten Indigenous People - Heritage, Culture and Hindmarsh Island - Aboriginal Health: A Fixable Problem - The World is Watching: International Action to Protect Indigenous Rights - Does Reconciliation Stand a Chance?

Tasmanian parliamentary accord.L


Parliamentary Labour Party, Tasmania (Parliamentary Labour Party, Tasmania.)
Copy of the Agreement between the Parliamentary Labour Party and The Green Independent members of Parliament in Tasmania to work together.

Teaching and research in the business and society area.L


Steiner, George A. (Unpublished. )
Paper presented to UCLA-GE Conference on Business and Its Changing Environment, 1978. The paper is divided into two sections the first, the evolving role of the subject of business and society in schools of business and secondly where the current thinking is, and what the future may hold.

Technical services: a director’s guide to valuationsL


Arthur Andersen (Arthur Andersen, Melbourne, [no date])
This publication reviews the need for both executive and non-executive directors to introduce a systematic or programmed approach to the appraisal of the value of a company’s non-current assets. Headings include:- Nature of non-current assets - Why should the company invest in a valuation? - Legal and financial reporting environment - Valuations - Valuation of non-current assets - The application of valuation to specific non-current assets - Taxation and stamp duty issues - Audit requirements - Additional requirements for property trusts - Synopsis of the valuation process - Plan of action.

Techniques for communicatorsL


Cowan, John (Lawrence Ragan Communications, Inc., Chicago.)
An outline of successful techniques for communication in a business environment. Subjects covered include:- Employee communication, Fund Raising, Media Relations, Sales Promotion, Customer Relations, Strategies for Non profits and Personal Development.

Technology and the internet: changing the external relations environment.L


APCO worldwide (APCO worldwide, 2000.)
A set of overheads used in a presentation relating to the developments associated with the internet and the way it is changing the external relations environment. Key headings include:- Impacting Key Audiences - Global Media Trends - Internet-Based Media - Government Officials - Find an Independent Voice - Build Relationships - Customers and the Public - Principles for Internet Issues Management - Building Constituencies.

Technology and the internet: changing the external relations environment.L


APCO worldwide (APCO worldwide, 2000.)
A set of overheads used in a presentation relating to the developments associated with the internet and the way it is changing the external relations environment. Key headings include:- Impacting Key Audiences - Global Media Trends - Internet-Based Media - Government Officials - Find an Independent Voice - Build Relationships - Customers and the Public - Principles for Internet Issues Management - Building Constituencies.

Telstra country wide advisory board report 2001: across regional, rural and remote Australia. L


Telstra Country Wide Advisory Board (Telstra Country Wide, Albury, N.S.W., 2001)
The report for 2001 from the Telsta country wide advisory board highlighting Telstra Country Wide’s first year of operation servicing regional rural and remote customers. Headings include:- How it al fits together - Advisory Board - Local Presence - Mobile Services - Internet - Telephone Services - Partnerships - Remote Australia - Community Relationships - Key Contact Details.

Texaco - working with public interest groups.L


Pires, Ann. (Public Relations Journal, April 1983.)
An article describing how Texaco is working with third party groups on issues of mutual concern. Headings include :- Two-way communication - Valuable lessons - Forms of co-operation - Indicators of progress.

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