Knowledge Centre:
Hard Copy Library

The Centre's Library and Resource Centre holds a wealth of domestic and international publications and newsletters, case materials and other information on corporate public affairs.

The Mackay Report: Corporate Ethics,L


Mackay, Hugh (Mackay research, Lindfield, N.S.W., 1990.)
A report which presents the current attitudes towards the perceived morality of business, and the connections between corporate ethics and the morality of the broader community. Key headings include:- THE FINDINGS: In Business, ethics may be”incidental - The underlying problem: community standards - When survival is the issue, ethics may be ‘suspended’ - Greed: good, bad, or ‘natural’ - The quality of personal relationships (with customers & employees) is regarded as a symptom of corporate ethics - The person at the top is crucial - Corporate ethics hav direct impact on our lives - Government institutions attract more criticism than private enterprise - The mass media: unethical watchdogs? - Advertising: basically harmless, thanks to regulation - MARKETING & ADVERTISING IMPLICATIONS - RESEARCHER’S POSTSCRIPT - TECHNICAL DATA

The MAI affair: a story and its lessons.L


Henderson, David (Melbourne Business School, Melbourne, 1999.)
A paper (Pelham Paper Number Five) taken from the series ‘the Pelham Papers published to promote public debate on trade issues. The paper covers the course of the Multilateral Agreement on Investment (MAI), its negotiations with the OECD and its eventual demise due to the failure of member governments to reach agreement and the opposition led by non-governmental organisations (NGO’s) linked through the Internet in an internationally orchestrated campaign. Key headings include:- Background and Context - The Negotiations: From Loss of Momentum to Breakdown - Liberalisation: The Arguments Revisited.

The management of consumer consultation.L


Dugdale, Paul (Aust. Journal of Public Administration, V.50,No.1, 91.)
An article analysing issues inherent in the inter- action of public sector managers and consumer advocates, presented from the management perspective. Headings include:- Consumer consultation and decision making - Managing Consumer Consultation - Consultation and Public Policy.

“The management of European public affairs”. (Research paper and seminar papers)L


Macmillan, Keith (The Conference Board European Research Council.)
Seminar papers and research paper from The Conference Board European Research Council Public Affairs and The European Centre for Public Affairs, May 30-31, 1991, Brussels. Research paper aims to explore how leading international companies are managing their public affairs on a European basis.

The Management of Public Affairs.L


Pedler, R.H. (European Centre for Public Affairs, 1995.)
Published as an ECPA Occasional Paper, No. 2, January, 1995 this article highlights the objective of a survey in defining the role of public affairs and developing standards of “best practice” for managing the function. Headings include:- Locating Public Affairs in the Organisation - Culture and Influence - Problems, Conflicts and Overlaps - Public Affairs Planning and Corporate Strategy - Budgets and Evaluation - Process: the Management of Issues and Government Relations - Good Practice and Best Practice.

The mass media and environmental issues.L


Hansen, Anders. (Leicester University Press, Leicester, Gt. Britain. 1993)
Current thinking and research on the role of the mass media in the rise of the environment as a social issue. The book is divided into three parts:- 1. Building the environment agenda. 2. Messages, meanings and media coverage. 3. Making sense of mediated environmental meanings. Articles contributed by major international researchers in the field.

The Melbourne greenhouse action declarationL


Official Conference Statement (Greenhouse Action for the Nineties, Melbourne, 1991.)
The official conference statement carried at the final session, chaired by the Ambassador for the Environment, Sir Ninian Stephen. Headings include:- The Urban Habitat - Natural Resource Management - Energy Use - Transportation - Cleaner Production - Community Outreach and Public Education.

The mind map bookL


Buzan, Tony; Buzan, Barry (BBC Books, London, 2000)
A book that introduces the concept of ‘The Mind Map’ and ‘Radiant Thinking’, a new concept in the development of thought. It demonstrates that you can control the nature and development of your thinking processes. Practical uses of mind mapping are demonstrated, specific applications include - self-analysis, problem solving, memory, essay writing, management and meetings. Key headings include:- Natural architecture - Foundations - Structure - Synthesis - Uses.

The modern corporation and social responsibility.L


Manne, Henry G. & Wallich, Henry C. (American Enterprise Institute for Public Policy Research, Washington, 1972.)
A report on the different views of corporate social responsibility from an economic standpoint. Subjects covered include philanthropy, social responsibility and ideology of business.

The nature and logic of capitalism.L


Heilbroner, Robert L. (W.W. Norton & Co., New York.)
An inquiry into the nature and logic of the capitalist system. Material covered includes classical, Marxian, and contemporary economics, anthropological investigations into early civilisations, various aspects of political and sociological theory and general history.

The nature, estimation, and management of political riskL


Monti-Belkaoui, Janice and Riahi-Belkaoui, Ahmed. (Quorum Books, Westport, Connecticut, 1998.)
The subject of ‘political risk’ referring to the potential economic losses arising as a result of governmental measures or special situations that may either limit or prohibit the multinational activities of a firm are discussed fully in this book. Key headings include:- The Overall Environment for International Business and Political Risk - The Economic Environment - Political Risk: Definition and Forecasting - The Determinants of Political Risk: A Model - Managing Political Risk.

The network : a guide to anti-business pressure groups.L


Browning, Bob. (Canonbury Press, Melbourne, 1990.)
An insight into the network of self-styled “public interest” pressure groups campaigning locally and internationally on consumer, environmental, public health, and other ‘single issues’. The organization, aims and tactics are described, together with detailed descriptions and warnings about the anti-business element in the public interest network. Headings include:- The Origins of Government Community Participation Policy - The Consumerists - The ‘Labour’ Lawyers - The Health and Welfare Activists - The Radical Environmentalists.

The new corporate activism : harnessing the power of grassroots tactics for your organisation.L


Grefe, Edward A. & Linsky, Martin (McGraw Hill, New York, 1995.)
A look at strategies for influencing public policy making. The tools of democracy reinvented to meet the constraints of a modern complex technological society. These techniques are available to individuals and groups whatever their resources. Headings include :- Get Ready - What to Think About Before you Begin - Get Set - How to Do It - Hanging in There - Reining in Situations That Appear Out of Control.

The new corporate philanthropy.L


Smith, Craig (Harvard Business Review, May-June 1994.)
An article outlining the changes in corporate giving in the United States, where companies are playing a leadership role in social problems such as school reform and AIDS awareness, literacy and environmentalism. Overseas examples are also discussed, along with overseas giving programs of U.S. companies.

The new morality : a profile of American youth in the 70’s.L


Yankelovich, Daniel (McGraw Hill, New York, 1974.)
A study of American youth in the 70’s. Based on 3,522 interviews of young people aged 16 - 25. Subjects canvassed included the Vietnam war, women’s liberation, and the change in sexual morality, work-related values. College and non-college values were contrasted.

The new paradigm in business.L


Ray, M. & Rinzler, R. & A. (eds.) (G.P. Putnam’s Sons, New York. 1993.)
A collection of writings published by the World Business Academy by authorities from many fields on key business matters and the need to transform goals and values. Headings include:- The Roots of Present Change - The Beginning of New Leadership - Organizational Transformation - Social and Environmental Responsibility - Visions of the Future.

The new realities.L


Drucker, Peter F. (Butterworth, Heinemann, Oxford, U.K., 1994.)
A definition of the concerns, the issues and the controversies that will be realities in the future. A focus on ‘what to do today in contemplation of tomorrow’. Headings include:- The Political Realities; Government and Political Process; Economy; Ecology and Economics; The Knowledge Society.

The news in focus : the journalism of exception.L


Edgar, Patricia (ed.) (The Macmillan Company of Australia. Sth. Melb. 1980.)
A collection of articles by academics and working journalists covering various aspects of news coverage on television and in the press.

The normative content of public policy : ideas and institutions. Chapter 2 - Canadian Public PolicyL


Unknown (Methuen, Toronto, 1983.)
A chapter from the book Canadian Public Policy. This chapter examines normative content in two ways - By differentiating ideologies from other dominant ideas and narrower objectives - Focus on ways in which the core ideas of major institutions directly affect policy formation.

The organisation and staffing of corporate public affairs.L


The Conference Board (Conference Board, New York, (Undated))
This study aims to examine the staffing of various program areas comprising corporate public affairs; and provide up-to-date information about organisational design and practices. Headings include:- Current Staffing and Organisation; Recent Influences on Staffing and Organisation; Recent Changes in Public Affairs Staffing; Internal Roles for Public Affairs; Corporate and Divisional Relationships; Outside Resources; Appraisals of Program Effectiveness.

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