Knowledge Centre:
Hard Copy Library

The Centre's Library and Resource Centre holds a wealth of domestic and international publications and newsletters, case materials and other information on corporate public affairs.

The quality pyramid: Measuring the effects of employee communicationsL


Robertson, Ed. (The Conference Board)
A Communication Quality Methodology for measuring the results of messages targeted to employees as developed at Federal Express by Ed Robertson. Eleven criteria are utilised and arranged in a four-level hierarchy ranging from logistics to the impact of the message on audience attitudes, commitment and behaviour.

The quest for identity : corporate identity strategies, methods and examples.L


Schmidt, Klaus (Cassell, London, 1995.)
This book demonstrates the critical success factors and the methods of developing an international corporate identity. A systematic range of ‘holistic’ corporate identity instruments developed by Dr. Schmidt are described. Also included, experienced business leaders and managers give an insider view of the workings of international corporate identity.

The Rainbow Man (Mr. Greenpeace)L



1 hour documentary outlining the history of the Greenpeace Movement, its beginnings in Canada and the role it has played around the world in recent years. Whaling and nuclear testing in the Pacific are highlighted. Internal problems within the organisation are covered in depth, the high cost of administration and the small percentage of funds that is actually spent on campaigns.

The Redcliff petroleum project. Case Study.L


Allen, Geoff (Grad. School of Management, Uni. of Melb., 1988.)
A case study prepared for student use highlighting the problems associated with a planned development of producing natural gas at South Australia’s Cooper Basin.

The regulation of business and the achievement of ethical standards.L


Santow, G.F.K. (Australian Quarterly, 20 Jul, 1993.)
A study of ethical standards in business and the need for future regulation. Headings include:- Searching for new Bearings - Our Regional Context - What Kind of Business Regulation - Ethical Codes - Spirit and Letter - Civil ‘Penalties’ for Economic Offences.

The regulation of conscience : key issues in business & professional ethics.L


Various (Centre for Philosophy & Public Issues, Uni. Melb., ‘93.)
Papers presented at a Symposium April 19-20, 1993, by various business, professional and government leaders. Presentations are grouped under the following headings:- Life and Liberty - Independence & Oversight - Profits and Power.

The Reinventor’s book: tools for transforming your governmentL


Osborne, David & Plastrik, Peter (Jossey-Bass, San Francisco, 2000)
This fieldbook provides practical guidelines, lessons and resources for revitalizing schools, public services, and government agencies at all levels. The book is arranged in five strategies that have the most power to transform public organizations. Headings include: The Core Strategy: Creating Clarity of Purpose - The Consequences Strategy: Introducing Consequences for Performance - The Customer Strategy: Putting the Customer in the Driver’s Seat - The Control Strategy: Shifting Control away from the Top and Center - The Cultural Strategy: Developing an Entrepreneurial Culture.

The rest of the world is watching : Tasmania and the Greens.L


Pybus, Cassandra & Flanagan, Richard (eds.) (Pan MacMillan, Sydney. 1990.)
A collection of essays tracing the history of the Green Movement in Tasmania from its inception in the 1970’s up to becoming a potent political force in the 1990 Tasmanian election. The Tasmanian experience and its relationship to the worldwide green movement is also discussed. Contributors include Bob Brown, Ian Lowe, Christine Milne.

The right moves baby : how Pepsi squelched the syringe scare - with the aid of the FDA.L


Zinn, Laura and Regan, Beth. (Business Week, July 5, 1993.)
An article detailing the co-operation between the Pepsi-Cola company and the Food & Drug Administration in coping with the syringe scare crisis in June 1993.

The rise of modern banking and patronage of the arts.L


Gobbo, Sir James (Unpublished.)
Copy of an address to the Australian Institute of Banking and Finance, 18th July, 1997. Sir James highlights historical aspects of corporate patronage and the problems facing the arts world today in obtaining funding from corporations, in this case, particularly, the banking sector.

The rise of supranationalism and the development of International Public Affairs.L


Pedler, R.H. (Unpublished.)
Working paper presented at the 2nd International Public Relations Research Symposium, Slovenia, 1995. This paper discusses the emergence of public affairs at an international level with particular emphasis on Europe. Headings include:- The Multinational Company and the Nation State - The Reaction of International Business - What Can Public Affairs Achieve at Supranational level? - Managing International Public Affairs - Supranationalism and the Future of International Public Affairs.

The rise of the political manager.L


Useem, Michael (Sloan Management Review, Fall 1985.)
An article discussing the need for politically sensitive management in companies to enable them to better understand and communicate the company’s political position. Headings include:- What is Management Political Development? - Middle Managers: Company Training Programs - Senior Managers: Direct Involvement - Promotions Tie in With Public Service Experience - What Characterizes the Political Manager? - The Changing Attitude of Business.

The role and purpose of business in society: the stakeholder theory of the firm.L


Clarkson, Max B.E. (The Issue Exchange, Leesburg, VA., 1993.)
An article proposing - The economic role of the corporation is to create wealth for each of its primary stake- holder groups by effective use of resources - The corporation is a system of primary stakeholder groups - Corporation’s survival and success depend upon the stakeholder groups - The failure of a corporation results from its inability to retain the participation of a primary stakeholder group in its corporate system.

The role of HQ in developing an international issue management system.L


Dauman, Jan. (Unpublished)
Paper presented at Public Affairs Council Workshop on Key Operational Problems on International Public Affairs Programs. Focuses on how a company can put international issue management on an equal priority footing at home and abroad. Headings include:- Role of H.Q. - Hurdles to Implementation, concludes with several case histories.

The role of strategic planning in international public affairs.L


Bergner, Douglas. (Public Relations Journal, 1982.)
(Reprinted from Perspectives, published by Public Affairs Council). Article discusses the importance of strategic planning in helping corporations keep abreast of events and to order its turbulent surroundings. Headings include:- Groundwork for planning - Techniques for linking - Influencing the Planning Cycle.

The role of the media in the formulation of economic policy.L


Gittins, Ross. (Unpublished.)
Transcript of a public lecture at University of Melbourne, Aug. 1994. An investigation into the role of the media in the forming of economic policy , subjects covered include:- The media’s role - Newsworthiness and media biases - The media’s coverage of economics - The role of the media in the formulation of economic policy.

The role of the news mediaL


Unknown (Unknown)
An article written by a banking executive on the role of the news media and the policies and strategies an organisation should have in place for dealing with the news media.

The Shell Report 1999: people, planet & profits, an act of commitment. L


Group External Affairs, Shell International (Group External Affairs, Shell International, London, 1999)
A publication issued by the Shell International Company outlining its policy of sustainable development, which integrates the economic, social and environmental aspects of their business. Key headings in the report include:- Sustainable Development - our aspirations, our commitments - Sustainable Development Performance - Verification Statement - Business Focus - Social Investment - Issues - Sustainable Development Road Map - our Progress.

The Shell report 2003: meeting the energy challenge - our progress in contributing to sustainable developmentL


Shell International Limited (Shell International Limited, London, 2004)
A publication issued by Shell International Limited outlining their financial, social and environmental performance in 2003. The theme of the report is “Meeting the Energy Challenge” highlighting the efforts of Shell to contribute to sustainable development, particularly the need to make motorised transport more sustainable. Key headings include: The Year at a Glance - About Shell - Sustainable Transport - Issues - Location Reports - Performance Data - Assurance and Basis of Reporting.

The social challenge to businessL


Ackerman, Robert W. (Harvard Univ. Press, Massachusetts, 1975)
Business/social relations. Key headings include:- Social demands from the corporate perspective - Social change and corporate choice - The process of corporate responsiveness. Includes case study analysis.

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