Knowledge Centre:
Hard Copy Library

The Centre's Library and Resource Centre holds a wealth of domestic and international publications and newsletters, case materials and other information on corporate public affairs.

Journal of Public Affairs: an International Journal (Volume 5, No. 2, May 2005) L


various (John Wiley & Sons, Chichester, West Sussex)
A journal which provides a forum for professional and academic debate about the future development of public affairs. ACADEMIC PAPERS: Issues management, systems, and rhetoric: exploring the distinction between ethical and legal guidelines at Enron; The evolution of a campaign: tracking press coverage and party press releases through the 2001 UK General Election; Advance Australia fair? Anatomy and pathology of an 84-year trade dispute; Towards a lobbying profession: developing the industry’s reputation, education and representation; More than one bite of the cherry: a study of UK grocery retailers’ attempts to influence the retail planning policy-making process: Building the firm’s political (lobbying) strategy. COMMENTARY: Austria and Sweden: facts and impressions from emerging markets. BOOK REVIEW: Research guide to US and International Interest Groups Held in Journal sequence.

Harvard Business Review, April 2005, Vol. 83, no. 4. L


Various (Harvard Business School, Publishing Division, Boston, 2005)
EDITORIAL: When Businesspeople Think; HBR CASE STUDY: Class-or Mass?; DIFFERENT VOICE: Strategic Intensity: A Conversation with World Chess Champion Garry Kasparov; FEATURES: How Strategists Really Think: Tapping the Power of Analogy; Seven Transformations of Leadership; Countering the Biggest Risk of All; The Quest for Customer Focus; The Relative Value of Growth; HBR AT LARGE: Selection Bias and the Perils of Benchmarking; BEST PRACTICE: The Half-Truth of First-Mover Advantage; PANEL DISCUSSION: Evil Unnecessaries

Harvard Business Review (Vol. 83, no. 3) L


Various (Harvard Business School, Publishing Division, Boston, March 2005)
EDITORIAL: The ideas of March; HBR CASE STUDY: The Shakedown; BIG PICTURE: Off-ramps and On-ramps: Keeping talented women on the road to success; FEATURES: Lean consumption; What Great Managers Do; MarketBusting: Strategies for Exceptional Business Growth; Want Collaboration? Accept and Actively Manage Conflict; THE HBR INTERVIEW: Execution without excuses; BEST PRACTICE: A practical guide to social networks; TOOL KIT: Inventory-driven costs; PANEL DISCUSSION: The snap trap.

Journal of public affairs: an international journal (Vol. 5, No. 1)L


Various (Henry Stewart Publications, London, 2005)
A journal which provides a forum for professional and academic debate about the future development of public affairs, government relations and political marketing. ACADEMIC PAPERS: When the British ‘Tommy’ went to war, public opinion followed; Marketing, truth and political expediency; Systematic objective setting for effective issue management; A contribution to the conceptualization of political resources utilised in corporate political action; Public affairs perceptions and practices: a ten year (1993 - 2003) comparison CASE STUDY: Social cause dissemination and feedback using multimedia and internet-based techniques: the case for equality in education; PRACTITIONAL PAPER: Developments in public affairs in Australia

Considerations for building and managing coalitionsL


Dittus, Gloria (Public Affairs Council, Washington, D.C. 2005)
A paper which examines several aspects of building, participating in, and managing coalitions, plus an overview of the potential goals and benefits of participating in coalitions as a policy-shaping tool. Key headings include: What is a Coalition?; Types of Coalitions; Building a Coalition: a Twelve Step Program; Picking Your Partners; Managing a Coalition; Robust Coalitions.

Evaluating the effectiveness of your political messagesL


Cohen, Michael D (Public Affairs Council, Washington, D.C., 2005)
A Public Affairs Management Report outlining the process of message evaluation, knowing when and how to evaluate your messages and to ensure they are reaching the target audience before, during and after a public policy initiative. Key headings include:- Determining When to Measure Message Effectiveness; Tactical Considerations for Message Evaluation; Message Evaluation Toolbox; The Evaluation Process.

Harvard Business Review. January 2005. Vol. 83, no. 1. L


Various (Harvard Business School, Publishing Division, Boston, 2005)
SPECIAL ISSUE: - Managing Yourself. FROM THE EDITOR: What’s in it for Me HBR CASE STUDY: Into the Fray RESEARCH REPORT: The New Road to the Top PERSPECTIVES: The Best Advice I Ever Got - Almost Ready: How Leaders Move Up - Overloaded Circuits: Why Smart People Underperform - What’s Your Story? - How to Play your Strengths - Do Your Commitments Match Your Convictions? BEST OF HBR: Managing your Boss - Managing Oneself PANEL DISCUSSION: Confidence Trick

Integration: Critical Link for Corporate Citizenship: Strategies and real cases from 8 companiesL


Center for Corporate Citizenship
The Center for Corporate Citizenship at Boston College looked inside eight North American based companies at efforts to integrate corporate citizenship. The research team documented challenges, success stories, frustration and joy.

Back to the drawing board: designing corporate boards for a complex worldL


Carter, Colin B., Lorsch, Jay W. (Harvard Business School Press, Boston, Mass., 2004)
With corporate boards under pressure around the world the authors outline an approach to board design that is applicable across countries, industries and businesses - yet can and must be customized to suit each board’s unique situation. Key headings include: Board Design - Time for Action - Struggling Boards - Best Practice Contradictions - Different Roles for Different Boards - Structures That Work - Building and Sustaining the Right Team - Building Knowledge and Using It Wisely - Behind Closed Doors - Getting Down to Work.

Building reputational capital: strategies for integrity and fair play that improve the bottom lineL


Jackson, Kevin T. (Oxford University Press, Oxford, 2004)
A book highlights the basic principles of integrity and fairness with which firms can build an enduring reputation. Using case studies the right balance of virtues such as authenticity, honesty, responsibility, and stewardship of the environment, employees, and the economy are discussed. The book is arranged in two sections: 1. What is Reputational Capital? 2. How to Build and Sustain Reputational Capital. Book missing from the collection 19/08/2008.

Corporate social opportunity!: steps to make corporate social responsibility work for your businessL


Grayson, David and Hodges, Adrian (Greenleaf publishing, Sheffield, U.K., 2004)
This book is a seven step analytical process which enables managers to assess the implications of corporate social responsibility on their overall business strategy. Interpretations of resulting analysis are corporate social opportunities. A methodology is provided to show how to generate revised or potentially new business strategies to capitalise on those opportunities, and how to consider associated governance and operational implications.

Ethical considerations in a world of corporate social responsibilityL


Lenn, Jeffrey D. (Public Affairs Council, Washington, 2004)
This book highlights the importance of ethical considerations in managerial decision making in a world of corporate social responsibility. Key headings include: Ethical Analysis and Decision Making - Common Principles for Everyday Choices; Two Imperatives; Six Questions to Ask in Resolving Ethical Dilemmas; Pre-testing a Choice; Operating Principles for Government Relations. The appendix includes Ethical Guidelines.

Fame & Fortune: How Successful Companies Build Winning ReputationsL


Fombrun, Charles J, Cees B M Van Riel (Prentice Hall, Upper Saddle River, N,.J., 2004)
This book outlines the way successful companies mobilise the support of employees, consumers and investors to strengthen their reputational capital, and are therefore better able to attract customers, investors and quality employees. Key headings include: Why Reputations Matter - What are Reputations Worth? - Who’s Tops and Who’s Not? - From Fame to Fortune - The Roots of Fame - Be Visible - Be Distinctive - Be Authentic - Be Transparent - Be Consistent - Becoming a Top Company: The Case of Fedex Books missing from shelf

The people’s business: controlling corporations and restoring democracyL


Drutman, Lee and Cray, Charlie (Berrett-Koehler Publishers, San Francisco, 2004)
This book is about what ordinary citizens can do to curtail corporate power. Drutman and Clay show how corporations achieved their current privileged position and offer a comprehensive approach for reforming them so that they serve as engines of public prosperity. Topics covered in this book include: Get corporations out of politics. Establish truly public-minded regulation of corporate behaviour. Combat unfair market domination by a handful of large corporations. Crack down on corporate crime. Challenge the corporate claim to constitutional rights.

The right nation: conservative power in AmericaL


Micklethwait, John and Wooldridge, Adrian (Penguin Books, New York, 2004)
An exploration of the new America and the conservative movement that shaped it. Followers of US politics and those interested in public affairs and policy will find this book engaging and revealing. Issues covered include: History of Conservatism in the US since the late 1800s; The Right and the War Against Terror; The Road Ahead

The wisdom of crowds: why the many are smarter than the few and how collective wisdom shapes business, economies, societies, and nationsL


Surowiecki, James (Doubleday, New York, 2004)
The author explores the idea that large groups of people are smarter than an elite few, better at solving problems, fostering innovation, coming to wise decisions and predicting the future. How this principle relates to the real world, including business is covered in an entertaining manner and will challenge how we think beyond the world of money and markets

Harvard Business Review (Vol. 82, no. 3)L


Various (Harvard Business School, Publishing Division, Boston, 2004)
EDITORIAL: Older and Wiser; FORETHOUGHT: Don’t Just Do Something, Stand There!; How’s Your Return on People?; Let Me Take You Down; Venture Out Alone; Fixing the Pension Fund Mix; HBR CASE STUDY: Taking the Cake; MANAGING YOURSELF: Reclaim Your Job FEATURES: It’s Time to Retire Retirement; The New Rules for Bringing Innovations to Market; Strategy as Ecology; The Geography of Trust; A Real-World Way to Manage Real Options; BEST PRACTICE: How You Slice It: Smarter Segmentation for Your Sales Force; TOOL KIT: Lofty Missions, Down-to-Earth Plans. PANEL DISCUSSION: The Sin in Synergy

Journal of public affairs: an international journal (Vol.4, No.2)L


Various (Henry Stewart Publications, London, November 2004)
A journal which provides a forum for professional and academic debate about the future development of public affairs, government relations and political marketing. SPECIAL ISSUE ON THE ‘CAN VOTE. Edited by Hugo de Burgh, Ivor Gaber and Dominic Wring. SPECIAL ISSUE PAPERS: Are non-voters cynics anyway?; Talking past each other: Journalists, readers and local newspaper reporting of general election campaigns in the UK; The truth about youth? Media portrayals of young people and politics in Britain; Stirring up apathy? Political disengagement and the media in the 2003 Welsh Assembly elections; Alistair Campbell, exit stage left: Do the ‘Phillis’ recommendations represent a new chapter in political communications or is it ‘business as usual’?; System failure: It’s not just the media - the whole political system has failed; ADDITIONAL PAPERS: Corporate interests and public affairs: Organised business-government relations in EU member states; Results of the Corporate Affairs Survey 2004; COMMENTARY PAPER: Of change, training and public affairs in Europe.

Journal of public affairs: an international journal. Volume four, number three, August 2004L


various (Henry Stewart Publications, London, 2004)
A journal which provides a forum for professional and academic debate about the future development of public affairs, government relations and political marketing. SPECIAL ISSUE ON POLITICAL MARKETING. Edited by Paul Baines and John Egan. ACADEMIC PAPERS; The Views of an advocatus dei: Political Marketing and its Critics - Regulating Political Advertising in the EU and USA: A Human Rights Perspective - A Faustian Pact? Political Marketing and the Authoritarian Personality. PRACTITIONER PAPER: Microwards at Postcode Level - Children’s Acquisition of Political Opinions. DEBATE: Debate held at the House of Commons on 19th September, 2003: ‘PR and Marketing are Less Important than Policy Development and Political Leadership.

National Vision ProgramL


National Australia Bank (Business Television Solutions, 2004)
A video produced by NAB, highlighting their National Vision Program

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