Knowledge Centre:
Hard Copy Library

The Centre's Library and Resource Centre holds a wealth of domestic and international publications and newsletters, case materials and other information on corporate public affairs.

“Do nice guys finish first? or do only the good die young?”L


Hellicar, Meredith (New South Wales Coal Assoc., Sydney Sth., 1992.)
Address to the Australian Society of CPAs Congress ‘92. A study of the social responsibility of business in the changing business environment of the 1990’s. Headings include:- The Arguments - The Fine Line - How Far is Far Enough - The Implications.

Does being in the media “spotlight” affect corporate reputation?L


Wartick, Steven L. (Pennsylvania State University. 1991.)
This paper develops theory and empirically analyses the effects of substantial media exposure on corporate reputation. Practical and theoretical implications of the study are also discussed.

Does it pay to advertise to hostile audiences with corporate advertising.L


Winters, Lewis C. (Journal of Advertising Research, Vol.28, No.3, 1988)
An article using the Chevron Oil Company as an example of how corporate advertising is beneficial to a company even when directed to a hostile audience.

Doing good : the Australian N.G.O. community.L


Zivetz, Laurie and others. (Allen & Unwin, Sydney, 1991.)
A study of Australian N.G.O.’s, what they believe, how they operate, whom they represent and the issues of fundraising, development education, partnership, relations with government and each other. Headings include:- The Changing Face of the NGO Community - An Overview of Sector Data - Issues for Australian Agencies - An Outsiders View - A Study of Sixteen NGO’s. Studies include- Action for World Development, Australian Catholic Relief, Australian Red Cross, Community Aid Abroad, Overseas Service Bureau.

Donations to political parties. (Several items)L


Various (Various.)
A group of items relating to political donations and the Australian Government. These include:- a. Financial reporting by political parties. b. Two chapters from “Who pays the piper calls the tune. c. Liberal party of Australia submission to Joint Standing Committee on Electoral Matters. 1996 federal election. d. & e. Extracts of A.L.P. submission and Electoral Commission response.

Dow Chemical Company’s issue profile worksheets,.L


Woodhouse, Ben (Dow Chemical Company, Michigan, 1992.)
A paper presented at the Issue Exchange Annual Conference, 1992 by the Dow Chemical Company. Issue profile worksheets which are used within the company as a guide to developing constructive company programs for dealing with emerging and/or current issues.

Dow Canada’s 7th Environmental Progress Report 1994L


Dow Canada (Dow Canada, Sarnia, Ontario, 1994)
The Dow Canada’s 7th Environmental Progress Report, 1994. Key headings in the report include:- About our company - Our Responsible Care Commitment - Our Environmental Management Systems - Living Our Responsible Care Commitment - Emissions Inventory - Air Quality - Water Quality - Waste Management - Helping Our Customers - Community Dialogue and Partnerships - Chemical-Specific Emissions List.

Dunhill Holdings PLC. Dunhill Holdings : Its history, structure and management.L


White, J. (European Case Clearing House Ltd., Bedford. U.K.)
This case study was written as a basis for class discussion to illustrate aspects of the company’s growth and its strategies for acquisitions and communications. Headings include:- Dunhill Holdings: Growth through Acquisition - Factors Affecting the Group’s Growth : Difficult Years 1980-82 - Alfred Dunhill Limited: Changes in Strategic Direction, Organic Growth and Restructuring - Marketing Communications - Alfred Dunhill Limited - Challenges Facing Dunhill Holdings PLC.

Duties & responsibilities of company directors & officers.L


Australian Institute of Company Directors (Australian Inst. of Company Directors, Sydney,1995)
A booklet setting out the legal duties and responsibilities of a director or other senior officer and how to recognise the warning signs that all may not be well.

East Gippsland Pulp & Paper Mill Proposal.L


Australian Paper Manufacturers (Australian Business Theatre Pty. Ltd., 1989.)
A presentation by representatives of Australian Paper Manufacturers relating to a proposal to develop a Pulp and Paper Mill in East Gippsland. Benefits to the country, state and local community are discussed together with steps that would be taken to minimise the environmental impact.

Eco-efficiency: the business link to sustainable development.L


DeSimone, Livio D. and Popoff, Frank (MIT Press, Cambridge, Massachusetts, 1997.)
A book outlining the way in which businesses and government can operate eco-efficiently, reducing ecological impact and resource use. Case studies are included. Key headings include:- Eco-efficiency and Sustainable Development - Eco-efficiency and the Bottom Line - Defining and Measuring Eco-efficiency - Becoming Eco-efficient - Partnership for Eco-efficiency - A Leadership Role for Business.

Economic growth and financial sector development. CMBF Paper No. 10.L


Lynch, David (Cent.Studies Money, Banking, Finance, Macquarie Uni. 1994.)
Edited version of a paper presented to the 23rd Conference of Economists. Using a set of indicators based on an earlier work, this paper provides strong evidence that financial sector development lifts economic growth.

Economic knowledge and the Churches.L


Anderson, Malcolm (IPA Review, Vol. 47, No. 1, 1994.)
The results of a survey of Christian media personnel about their understanding of economic issues.

Economics, econocrats and public policy : the making and unmaking of conventional wisdom.L


Byrt, William (Unknown)
A study of the history of economics, the role of econocrats and their part in formulating and implementing public policy. Headings include:- Keynesianism - Inflation - Big Government - Economic Growth - Smaller Government - The Market - Individualism - Privatisation.

Editorial ethics and the public relations practitioner.L


Brown, C. L. (Journal of Corporate Public Relations, Northwestern University)
An article detailing the dangers of advertising and editorial content becoming ‘blurred’ in an attempt to woo and keep advertising accounts. Key headings :- To be Credible is to Exist - The Journalist and the Public Relations Practitioner - Advertorials and Advocacy Advertising - Rights of the Advertiser - A Partnership - not a Marriage.

Education for public affairs.L


Armstrong, Richard A.; Jones, Michael, R. (Education for Public Affairs.)
An article detailing the need for specialised education of those practising and managing public affairs. It is felt this is needed in two areas, for the graduate students and those entering the job market and the experienced public affairs officers. Headings include:- Schools of Business - Schools of Government and Politics - Other Academic Programs - Non-Academic Programs for Executives.

Educational and study opportunities in public affairs : course offerings in Canadian post-secondary institutions.L


Fleisher, C. (Uni. of Calgary, Fac. of Management, 1992.)
A sample listing of Organizations offering Professional Development Courses in Public Affairs in Canada in 1992. Includes also a selected list of 15 Handbooks/Directories.

Effective advertising: casebook of the AFA advertising effectiveness awards 1990.L


Various (Advertising Federation of Australia, Nth. Sydney, N.S.W., 1990.)
A casebook published by the Advertising Federation of Australia highlighting the winners of the first AFA Advertising Effectiveness Awards. Entries were received in the following categories:- Consumer Goods - Established Category; Consumer Services - Established Category; Consumer Services - New Category; Direct Response Category; Special Category (Business to Business, Corporate and Social).

Effective corporate relations: applying public relations in business and industry.L


Hart, Norman A. (McGraw-Hill Book Co., London, 1987.)
PR practice is presented in terms of strategic corporate objectives. Chapters deal with the primary PR disciplines and their associated key publics, communications objectives, and the media best employed. Three media groups are treated individually - advertising, sponsorship, press relations. Research, evaluation and emerging significance of social responsibility is also dealt with.

Effective employee communication.L


Arnott, Mike (Unknown.)
Employee communication is about running an organisation effectively, knowing what needs to be done and why and feel committed to achieving it. This article discusses where organisations fall below these standards and how they can rise to achieve them.

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