Knowledge Centre:
Hard Copy Library

The Centre's Library and Resource Centre holds a wealth of domestic and international publications and newsletters, case materials and other information on corporate public affairs.

Sustainability and performanceL


Funk, Karina (MIT Sloan Management Review, Massachusetts Institute of Technology, 2003)
An article published in the MIT Sloan Management Review: Winter 2003, Vol. 44. no. 2. Reprint no. 4428. This article makes a business case for sustainability by adopting the view ‘ A sustainable organisation is one whose characteristics and actions are designed to lead to a “desirable future state” for all stakeholders. Investors - sustained revenue growth. The Talent Market - workforce diversity. Regulators and the community at large - environmental stewardship and social responsibility. Consumers - useful, reliable, price-efficient products and services. Employees - maintaining viability and profitability, managing risk, promoting innovation.

The business of state government affairsL


Ciccone, Stephen J. (Public Affairs Council, Washington, D.C., 2003)
This paper describes how to structure and operate a corporate state government affairs program using basic business principles. Government affairs professionals are advised to demystify the lobbying process, become integrated into the company and consistently quantify their value. Key headings include:- Market Forces - Business Model - Products & Services - Customers & Clients - Staffing - Innovation - Bottom Line.

The Naked Corporation: How the Age of Transparency will Revolutionise BusinessL


Don Tapscott, David Ticoll (Simon & Schuster, 2003)
We are entering an extraordinary age of transparency, where businesses must for the first time make themselves clearly visible to shareholders, customers, employees, partners, and society. Financial data, employee grievances, internal memos, environmental disasters, product weaknesses, international protests, scandals and policies, good news and bad; all can be seen by anyone who knows where to look. Welcome to the world of the naked corporation. Transparency is revolutionising every aspect of our economy and its industries and forcing firms to rethink their fundamental values.

A new brand world: 8 principles for achieving brand leadership in the 21st century.L


Bedbury, Scott and Fenichell, Stephen (Viking Penguin, New York, 2002)
A practical guidebook which outlines how to grow a brand intelligently and responsibly; how to present a brand in a number of different environments without compromising it or diluting its strength; and how companies can leverage and further solidify their unique brand assets. Key headings: Confessions of a Brand Fool - All Aboard the Bandwagon - Cracking Your Brand’s Genetic Code - Building Brandwidth - Show Some Emotion - Brand Environmentalism - Brand Leadership - Branding and the Corporate Goliath - Brand Future

Battling big business: countering greenwash, infiltration and other forms of corporate bullyingL


Lubbers, Eveline (Scribe Publications, Carlton North, 2002)
A book arranged in two parts reveals how corporate giants attempt to control their ‘enemies’ and how groups and individuals can fight back. Part One analyses a wide range of corporate counter-strategies from relatively innocent PR measures to complete intelligence operations. Part Two offers tools to recognise manipulative strategies and how to counter them with creativity and new media tools. Headings include:- Part One:- Corporate Bullying - Keeping up Appearances - Behind the Facade - Undercover Operations. Part Two:- Battling Big Business.

Building public trust: the future of corporate reportingL


DiPiazza, Samuel A. and Eccles, Robert G (John Wiley & Sons, New York, 2002)
This book highlights the need for a ‘Corporate Reporting Supply Chain’ following episodes such as the Enron bankruptcy and the role of their auditors and securities analysts. It is hoped by adopting these methods investors and stakeholders will have confidence in the information they are receiving. Key headings include:- Three Tiers - Accounting Standards - Good Management - Corporate Reporting - The Internet - Future Audits.

European union lobbying: changes in the arenaL


Pedler, Robin (ed) (Palgrave, Basingstoke, UK, 2002)
Presentation of case studies relating to lobbying campaigns directed towards influencing policy and decisions in Europe, illustrating recent wide-ranging changes. The cases chosen illustrate the range of interest groups lobbying. Changes in the Brussels arena has resulted in changes in the decision making processes of EU institutions. New issues such as e-commerce, environment and the increased flow of EU funds into regional and structural policies are a concern to business and issue groups. Headings include:- Europe Cases - Environmental Cases - Applicant Country Cases - Global and Regional Cases - Single Market Cases - Corporate Social Responsibility

The power and limits of NGOs: a critical look at building democracy in Eastern Europe and EurasiaL


Mendelson, Sarah E. and Glenn, John K. (eds.) (Columbia University Press, New York Chichester, West Sussex, 2002)
A collection of papers highlighting the role of European NGO’s in fostering the growth of civil society in the former communist states of Eastern Europe, Russia and Central Asia. Key headings include: Transnational Networks and NGOs in Poland and Hungary; Evaluating Western Assistance to Russian Women’s Organizations; International Assistance and the Development of Independent Mass Media in the Czech and Slovak Republics; Western and Russian Environmental NGOs: A Greener Russia?;Environmental NGOs in Kazakhstan: Democratic Goals and Nondemocratic Outcomes; International Democracy Assistance in Uzbekistan and Kyrgyzstan: Building Civil Society from the Outside?;International NGOs in Bosnia-Herzegovina: Attempting to Build Civil Society; The Power and Limits of Transnational Democracy Networks in Post-communist Societies

Managing Corporate ReputationL


Garvis, Nathan Keller (Public Affairs Council, Washington, D.C., 2002)
A Public Affairs Management Report written by the Vice President, Government Affairs, Target Corporation highlights ten strategies employed by Target Corporation to define, build and reinforce its reputation with stakeholders. Key headings include: Who is Target Corporation?; What is our Reputation - and How Did We Get It?; If We Have Such a Great Reputation, Why do we have to Work at ‘Managing’ It?; How we Manage our Reputation: 10 Strategies; Lessons Learned; Measurement and Rationale.

Journal of public affairs: an international journal. Volume two, number four. November 2002L


Various (Henry Stewart Publications, London, 2002)
A journal which provides a forum for professional and academic debate about the future development of public affairs. EDITORIAL: Issues Management: Its Past, Present and Future - Assessing Online Issue Threats: Issue Contagions and their Effect on Issue Prioritisation - The Public Relations Philosophy of John W. Hill: Bricks in the Foundation of Issues Management - Issues Management as a Basis for Strategic Orientation - Rhetoric and Resources: Notes for a New Approach to Public Relations and Issues Management - Elite Executives in Issues Management: the Role of Ethical Paradigms in Decision Making - Building an Integrated Issue Management Process as a Source of Sustainable Competitive Advantage - What have Public Affairs and Advertising got in Common? - Of Building Sites, Constitutions and CEO’s

Harvard Business Review. May 2002. Vol. 80, no. 5L


Various (Harvard Business School, Publishing Division, Boston, 2002)
Contents Include: CASE STUDY: A Pain in the (Supply) Chain - HBR AT LARGE; How Resilience Works - DIFFERENT VOICE: Turning an Industry Inside Out: A Conversation with Robert Redford - Change the way you Persuade - HBR SPOTLIGHT: PRACTICAL STRATEGY: Divestiture: Strategy’s Missing Link - Why Business Models Matter - Disruptive Change: When Trying Harder is Part of the Problem - TOOL KIT: Reade a Plant-Fast - THE ENTREPRENEUR: A Test for the Fainthearted - WHAT GOES AROUND

Journal of public affairs: an international journal. Volume two, number two. May 2002L


Various (Henry Stewart Publications, London, 2002)
A journal which provides a forum for professional and academic debate about the future development of public affairs. EDITORIAL: Public Affairs in a Post-September 11th World - Thoughts on Building a Just Market Society - Isolating Risk for Better Public Affairs Outcomes - Breaking Down the Barriers? New Public Management in the European Commission - Intersectoral Differences in Public Affairs: the Duty of Public Reporting in Public Administration - The Anglicisation of Political Marketing: How Blair 'out-marketed’ Clinton - Managing Public Affairs Through Storytelling - Policy Making in Political Memoirs - the Case of the Poll Tax - the Ideal Profile of the PA Expert at the EU level - The Evolving Profile, Qualifications and Roles of the Senior Public Affairs Officer - Of Fireworks, the Shaman and Machiavelli

Breaking new ground: mining, minerals and sustainable development. The report of the MMSD projectL


International Institute for Environment and Development. World Business Council for Sustainable Development (Earthscan Publications, London, 2002)
An in-depth review of the mining and minerals sector from the perspective of sustainable development, undertaken with the support and engagement of mining companies, mining communities, labour the research community, and a broader range of other stakeholders. Key headings include: PART 1: A FRAMEWORK FOR CHANGE. The Minerals Sector and Sustainable Development. PART 11: CURRENT TRENDS AND ACTORS. Producing and Selling Minerals. A Profile of the Minerals Sector. The Need for and Availability of Minerals. Case Studies on Minerals. PART 111: CHALLENGES. Viability of the Minerals Industry. The Control, Use, and Management of Land. Minerals and Economic Development. Local Communities and Mines. Mining Minerals and the Environment. An Integrated Approach to Using Minerals. Access to Information. Artisans and Small-Scale Mining. Sector Governance: Roles, Responsibilities and Instruments for Change. PART IV: RESPONSES AND RECOMMENDATIONS.

Business and society: corporate strategy, public policy, ethics (10th Ed).L


Post, J.E., Frederick, W.C., Lawrence, A.T. & Weber, J. (McGraw Hill, Inc., New York, 2002.)
An exploration of the relationship between business and society. The tenth edition of this title explores how stakeholders - managers, consumers, employees, and community members - try to understand, influence and shape business behaviour and social change. Headings include:- The Corporation in Society - Business and the Social Environment - Business and the Ethical Environment - Business and Government in a Global Society - The Corporation and the Natural Environment - Business and the Technological Change - Responding to Stakeholders - Social Issues - Case Studies in Corporate Social Policy

Corporate citizenship in the new century: accountability, transparency and global stakeholder engagementL


Muirhead, Sophia A. et al (The Conference Board, New York, 2002)
The results of a survey of corporate citizenship managers which highlights the role of corporate citizenship in global business activities. Key headings include:- CEOs on Citizenship - Managing and Measuring - Beyond Philanthropy -Reporting Citizenship - Stakeholder and NGO Relations - Coaxing Consensus. Includes case studies (American Express, Schmalbach-Lubeca AG, BT Group, Ford Motor Company). Executive summary attached.

Democratizing your PACL


Pitt Young, Holly (Public Affairs Council, Washington DC. 2002)
This paper takes into account the changing finance laws in the USA that take effect in November 2002 which have seen Political Action Committees emerging as the contribution vehicle of choice. A blueprint for democratizing a PAC is laid out in a series of steps detailed in this paper. Key headings include: Corning Incorporated at a glance - Unlocking PAC Potential Through Democratization - Organizing the Disordered PAC - Volunteer Solicitors - Educating the Voice of the PAC - Communicating the PAC’s Message - Why Democratizing the PAC Holds so much Promise

Driving corporate culture: Globalisation: Stop or Go?L


Various (Arthur W. Page Society, New York, 2002)
Presentations from the 17th Annual Spring Seminar of the Arthur W. Page Society, April 4-5, 2002 New York City. Paper titles include:- The Mind of the CEO - Best Practices in Global Corporate Communications: Highlights from research at six top companies - Secrets of communicating in a multi-cultural world - “Yankee, Go Home!”: Managing Corporate Reputation in a Hostile World - Challenges in Global Branding - Global Human Capital: Grown or Captured. Hall of Fame Lecture - Public Relations in the New Century: “A Good Story, Well Told”.

Financial Reporting and DisclosureL


Various (UTS, Printing Services, Sydney, 2002)
Proceedings of a seminar presented by Professor Paul Healy (Harvard Business School) at University of Technology, Sydney, 6 & 7 March, 2002. The workshop examined the role of financial reporting and disclosure in the economy. The sessions and papers are arranged under the following headings. Overview of Managers’ Financial Reporting and Disclosure Decisions - Capital Market Motives for Managers’ Reporting and Disclosure Decisions - Contracting, Political and Competitive Motives for Managers’ Reporting and Disclosure Decisions - Credibility of Reporting and Disclosure Decisions - Capital Market Consequences of Reporting and Disclosure Decisions - Regulation of Financial Reporting and Disclosure - Auditors and Financial Reporting - Financial Analysts as Information Intermediaries

Global business regulationL


Braithwaite, John and Drahos, Peter (Cambridge University Press, Cambridge, 2000)
This book investigates the question of how the regulation of business has shifted from national to global institutions. The role played by global institutions such as the WTO, the OECD, IME, Moodys and the World Bank as well as various NGOS and significant individuals is examined. Key headings include: Introduction - Cases: Property and Contract, Financial Regulation, Corporations and Securities, Trade and Competition, Labour Standards, The Environment, Nuclear Energy, Telecommunications, Drugs, Food, Sea Transport, Road Transport, Air Transport, Analysis.

Globalization and its discontentsL


Stiglitz, Joseph (Allen Lane, London, 2002)
Joseph Stiglitz, winner of the Nobel Prize for Economics 2001, believes that globalisation as we know it today is not working for the world’s poor, much of the environment and the stability of the global economy. In this book he offers solutions which involve a shift in the balance of influence between the developed and developing world. Key headings include:- The Promise of Global Institutions - Broken Promises - Freedom to Choose - The East Asia Crisis: How IMF Policies Brought the World to the Verge of a Global Meltdown - Who Lost Russia? - Unfair Trade Laws and Other Mischief - Better Roads to the Market - The IMF’s Other Agenda - The Way Ahead

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