|Date||12 Apr 2018|
|Discounted Member Price||AUD 975.00|
This is a must-attend module for practitioners responsible for employee and external communications, corporate brand management and general reputation stewardship.
The module will include best practice examples and processes for corporate storytelling and the corporate narrative, syndicate peer-to-peer activity to apply a framework and checklist for corporate storytelling and developing the corporate narrative, as well as a discussion of assessment tools.
Participants will grasp and understand the core components of telling the corporate story, as well as to better make the business case for developing and stewarding the corporate narrative.
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