Professional Development Calendar

Best practice in developing the corporate narrative, and the art of corporate storytelling

Date 12 Apr 2018
Location Melbourne
Price AUD 1100.00
Discounted Member Price AUD 975.00

Event Details:

This is a must-attend module for practitioners responsible for employee and external communications, corporate brand management and general reputation stewardship.

The module will include best practice examples and processes for corporate storytelling and the corporate narrative, syndicate peer-to-peer activity to apply a framework and checklist for corporate storytelling and developing the corporate narrative, as well as a discussion of assessment tools.

Participants will grasp and understand the core components of telling the corporate story, as well as to better make the business case for developing and stewarding the corporate narrative.

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About The Centre 111

The Centre for Corporate Public Affairs is the only entity of its type internationally, connecting, via corporate membership, the corporate public affairs and communication function across Australia, New Zealand and Asia. We assist our members embrace best practice public affairs structure and strategies.

Our research, professional development programs, events and international thought leadership opens doors to help organisations and practitioners build and apply corporate public affairs as a core management tool and function.

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