Professional Development Calendar


Best practice in developing the corporate narrative, and the art of corporate storytelling

Date 2 Aug 2018
Location Sydney
Price AUD 1200.00
Discounted Member Price AUD 1050.00

Event Details:

This is a must-attend module for practitioners responsible for employee and external communications, corporate brand management and general reputation stewardship.

The module will include best practice examples and processes for developing the corporate narrative, and how to create and steward a narrative that will populate most of the organisation’s communication and engagement content. The art and mechanics of corporate storytelling to deliver the narrative will be examined in detail.

Participants will grasp and understand the core components of telling the corporate story, as well as to better make the business case for developing and stewarding the corporate narrative.

Limited places available - early registrations are encouraged.


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Cancellation Policy:

CANCELLATION POLICY Once registration has been processed, cancellation must be received in writing (email jcarvalho@accpa.com.au) by 06 July 2018. A refund, less an administration fee of $150 will be processed. Regrettably, no refund will be possible if cancellation is received after 06 July 2018. Substitutions are welcome at any time



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About The Centre

The Centre for Corporate Public Affairs is the only entity of its type internationally, connecting, via corporate membership, the corporate public affairs and communication function across Australia, New Zealand and Asia. We assist our members embrace best practice public affairs structure and strategies.

Our research, professional development programs, events and international thought leadership opens doors to help organisations and practitioners build and apply corporate public affairs as a core management tool and function.

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