|Date||11 Oct 2018|
|Discounted Member Price||AUD 1050.00|
This module is ideal for mid-level and established media relations practitioners in organisations and for practitioner strategists or planners, wanting to better understand how the media relations discipline is evolving in companies, public sector entities, and large not-for-profit organisations.
The module will be led by Centre Executive Director Wayne Burns with contributions from senior practitioner Guest Faculty including Amanda Wallace, Head of Corporate Communications – Insurance Australia Group, Andrew McGinnes, Executive Manager Corporate Affairs and Communications – Qantas, and Clayton Ford, General Manager Corporate Affairs – 7-Eleven.
Centre Faculty and Guest Faculty will share how the discipline is evolving in the corporate public affairs management function, and what this means to how the discipline is structured and resourced. This includes what ‘media relations’ is in 2018, and will be over the next few years.
The module places considerable focus on effective media relations strategy in a fast-changing news media environment, subject to rapid disruption.
The module will examine and discuss tools in harness by organisations that are effectively managing their media relations, and how peer organisations are approaching their media relations.
As well, the capabilities that organisations are developing or seeking to manage top-shelf media relations disciplines and units.
The module will examine also what leadership capability is required to manage a contemporary and effective media relations discipline.
This module comprises five credit points (5) of the 40 points required over 36 months for practitioners to achieve/maintain their certification as a Graduate of the Centre for Corporate Public Affairs (GCCPA).
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Once registration has been processed, cancellation must be received in writing (email email@example.com) by 06 September 2018. A refund, less an administration fee of $150 will be processed. Regrettably, no refund will be possible if cancellation is received after 06 September 2018. Substitutions are welcome at any time
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