Professional Development Calendar

The future of corporate media relations: trends, developments, and where it is heading

Date 11 Oct 2018
Location Sydney
Price AUD 1200.00
Discounted Member Price AUD 1050.00

Event Details:

This module is ideal for mid-level and established media relations practitioners in organisations and for practitioner strategists or planners, wanting to better understand how the media relations discipline is evolving in companies, public sector entities, and large not-for-profit organisations.

The module will be led by Centre Executive Director Wayne Burns with contributions from senior practitioner Guest Faculty including Amanda Wallace, Head of Corporate Communications – Insurance Australia Group, Andrew McGinnes, Executive Manager Corporate Affairs and Communications – Qantas, and Clayton Ford, General Manager Corporate Affairs – 7-Eleven.

Centre Faculty and Guest Faculty will share how the discipline is evolving in the corporate public affairs management function, and what this means to how the discipline is structured and resourced. This includes what ‘media relations’ is in 2018, and will be over the next few years.

The module places considerable focus on effective media relations strategy in a fast-changing news media environment, subject to rapid disruption.

The module will examine and discuss tools in harness by organisations that are effectively managing their media relations, and how peer organisations are approaching their media relations.

As well, the capabilities that organisations are developing or seeking to manage top-shelf media relations disciplines and units.

The module will examine also what leadership capability is required to manage a contemporary and effective media relations discipline.

This module comprises five credit points (5) of the 40 points required over 36 months for practitioners to achieve/maintain their certification as a Graduate of the Centre for Corporate Public Affairs (GCCPA).

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Cancellation Policy:

CANCELLATION POLICY Once registration has been processed, cancellation must be received in writing (email by 06 September 2018. A refund, less an administration fee of $150 will be processed. Regrettably, no refund will be possible if cancellation is received after 06 September 2018. Substitutions are welcome at any time

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About The Centre

The Centre for Corporate Public Affairs is the only entity of its type internationally, connecting, via corporate membership, the corporate public affairs and communication function across Australia, New Zealand and Asia. We assist our members embrace best practice public affairs structure and strategies.

Our research, professional development programs, events and international thought leadership opens doors to help organisations and practitioners build and apply corporate public affairs as a core management tool and function.

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