Professional Development Calendar

Corporate Public Affairs Leadership in the 21st Century

Date 17 Nov 2019 to 20 Nov 2019
Location Melbourne
Price AUD 7300.00
Discounted Member Price AUD 6200.00

Event Details:

This Centre’s first, annual Corporate Public Affairs Leadership in the 21st Century executive education program is the next step for graduates of the Centre’s Institute program, and/or for public affairs practitioners who aspire to be leaders in the function.

This four-day intensive program has been developed to challenge and prepare practitioners in the leadership management stream in corporate public affairs. The program challenges the commonly held notions of authority versus leadership, prepares participants to lead difficult change, strengthens their diagnostic skills, and distils the challenges of leadership under pressure, including engagement with stakeholders who resist change or whom may seek to derail it.

Completing this new, intensive corporate public affairs leadership program is a natural progression for practitioners who may have completed the Centre's Institute.

Program content will include:
• being able to identify authority and leadership;
• differentiating between technical and adaptive issues and change to determine what approaches are most appropriate to solve them;
• how to most effectively diagnose issues and change;
• identifying and overcoming barriers and immunity to change;
• dignity and leadership;
• managing ambition and aspirations;
• managing the ‘hungers’ that can distract leaders; and
• ‘staying alive’ in the midst of significant change.

Numerous public affairs case studies and significant syndicate group activity are part of the curriculum also.

The program requires participants to immerse themselves in the residential program, and for them to be present and available over the four-day program. Learning is driven from engagement. Participants who cannot participate fully in the four-day program will not be eligible for graduation.

Corporate Public Affairs Leadership in the 21st Century will strengthen markedly the leadership capability and capacity of graduates, and be of significant benefit to the organisations for which they work. The program offers participants and the organisations that sponsor them with global best executive education content, expertise, and experience in leadership broadly, and in the corporate public affairs function specifically.

The program will be led by the Centre's Executive Director Wayne Burns who will share also learnings from his involvement in the Harvard University Kennedy School’s executive leadership program. The Guest Faculty comprises Mary-Jane Bellotti, Executive General Manager, Corporate Affairs at Suncorp, and Jason Laird, Executive General Manager Corporate Affairs at National Australia Bank, both of whom have extensive experience and insights for program participants.

Wayne Burns, Director of Studies and Program Director

Wayne is the Executive Director of the Centre for Corporate Public Affairs. He is also an experienced management consultant in Asia Pacific. He has more than 30 years’ experience in corporate advisory, consulting, public policy, journalism and political advisory.

Wayne writes about public affairs internationally and teaches public affairs executive education in Australia, New Zealand, China, Singapore, and Hong Kong. His specialist areas of professional focus include corporate responsibility, issues management, reputation stewardship, social media and organisational effectiveness.

He has also developed and led six international best practice study tours on reputation stewardship, corporate responsibility, corporate communications, and issues management.

Wayne has worked in senior public affairs and management roles in leading corporations in Australia, and has also previously established and managed his own public affairs company. He sits on a number of community and statutory Boards.

Mary-Jane Bellotti, Executive General Manager, Corporate Affairs at Suncorp

Mary Jane (MJ) Bellotti has more than 25 years of executive experience having worked for some of Australia’s largest and most successful companies across the finance, construction, mining, services and manufacturing sectors.

She brings significant expertise in business strategy, marketing, corporate affairs, government and industry engagement, communications and corporate responsibility. Her strategic thinking is complemented by an energetic, creative and approachable style as she strives to build high-profile brands that clients want to work with and employees want to work for.

She is passionate about growing businesses, building relationships, enhancing brand value and driving positive change that delivers tangible results for all stakeholders.

Today she is the EGM Corporate Affairs for Suncorp, an Industry Fellow for University of Queensland and a director for the Queensland Symphony Orchestra.

Jason Laird, Executive General Manager Corporate Affairs at National Australia Bank

Jason leads the Corporate Affairs function at NAB, comprising government affairs and public policy; internal, external and social communications; social impact activities and the NAB Foundation. He is responsible for trust and reputation management, crisis response, proactive engagement and key executive and Board counsel.

Jason has worked in and around corporate affairs and the media for more than 30 years, supporting some of Australia and the world’s best-known companies and brands. His experience has been gathered in the United States, across Asia and domestically.

Jason joined NAB from Telstra where he led its communications staff. He was a head of global product and technology communications for General Motors in the United States, head of Corporate Affairs at Holden and regional communications for GM Asia-Pacific based in Shanghai. He was a Victorian Government adviser and regional newspaper journalist. He has an MBA from the University of Queensland and is a member of the Australian Institute of Company Directors.

The program is delivered once a year. Click on the video below for a summary of the program's focus and value for participants.

Places are limited to maximise opportunities for dialogue and interaction with Faculty, Guest Faculty, and peers.

Graduates of Corporate Public Affairs Leadership in the 21st Century are awarded 30 credit points towards a GCCPA (Graduate Centre for Corporate Public Affairs).

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About The Centre

The Centre for Corporate Public Affairs is the only entity of its type internationally, connecting, via corporate membership, the corporate public affairs and communication function across Australia, New Zealand and Asia. We assist our members embrace best practice public affairs structure and strategies.

Our research, professional development programs, events and international thought leadership opens doors to help organisations and practitioners build and apply corporate public affairs as a core management tool and function.

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