Professional Development Calendar


Best practice corporate public affairs strategy, planning, and reporting

Date 19 Sep 2019
Location Sydney
Price AUD 1300.00
Discounted Member Price AUD 1150.00

Event Details:

Measurement and reporting remain one of the vexed and challenging management issues in corporate public affairs. Many practitioners and teams wrestle with measurement both as a means to understand progress, as well as to capture and report the value generated by the function.

This full-day executive education module looks at good and best practice measurement and reporting internationally (including in Australia and Asia), delivered by Centre for Corporate Public Affairs Faculty and a Guest Faculty comprising senior practitioners with considerable experience and success developing and managing measurement approaches and systems. It is offered only every three years.

The module is ideal for mid-level to senior practitioners responsible for measurement in their corporate public affairs discipline (internal and external communications, government relations, issues management, community relations, corporate responsibility), as well as whole of function performance.

It examines also best practice approaches to measure and understand corporate reputation.

Graduates of this module will benefit from being exposed to the management value of developing and agreeing with senior management a practical approach to measurement that indicates value, and can shift discussions about measurement from ‘justifying’ resources allocated to corporate public affairs, to understanding progress and what value is generated.

The module will feature:
• the management value of measuring corporate public affairs progress against strategy and value;
• the difference between ‘counting’ outputs and measuring outcomes;
• what can be measured, and how;
• options for measurement, including tools;
• case studies on good and best practice measurement and reporting;
• what best practice reporting looks like;
• developing the business case for best practice measurement and reporting;
• good practice in content generation and engagement;
• insights from Faculty and Guest Faculty on engaging senior managers, business partners, and team members with measurement and reporting; and
• insights from peer-to-peer discussions and learning.

This is a full-day accredited Centre for Corporate Public Affairs module, which upon completion earns the practitioner five professional development credit points, and certification that the module has been completed.

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About The Centre

The Centre for Corporate Public Affairs is the only entity of its type internationally, connecting, via corporate membership, the corporate public affairs and communication function across Australia, New Zealand and Asia. We assist our members embrace best practice public affairs structure and strategies.

Our research, professional development programs, events and international thought leadership opens doors to help organisations and practitioners build and apply corporate public affairs as a core management tool and function.

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