|Date||14 Nov 2019|
|Discounted Member Price||AUD 1150.00|
Corporate public affairs practitioners and teams are in the trust business. Corporate trust informs corporate reputation. And trust has never been more valuable, nor more fragile.
This full-day executive education module looks at good and best practice approaches, strategies, tactics, and approaches to re-build trust with stakeholders following a crisis.
The module is delivered by Centre for Corporate Public Affairs Faculty and a Guest Faculty comprising senior practitioners with experience in and a track record of leading trust recovery efforts in organisations.
The module is ideal for mid-level to senior practitioners.
Graduates of this module will have been exposed to the latest trends and developments in how organisations – including leaders in their sectors and industries – rebuild trust and rebuild reputation following a crisis.
The module will feature:
• understanding the lifecycle of a crisis, trust recovery, and reputation recovery;
• investigating the very important difference between trust and reputation, and how rebuilding each of these requires vastly differing approaches and tools;
• the art of, and risks around, corporate apologies and ‘saying sorry’;
• case studies on good and best practice trust and reputation recovery;
• what can go wrong (and often does) when seeking to rebuild trust;
• how to understand stakeholder perceptions;
• the role of senior management and organisational leaders when seeking to rebuild trust;
• insights from Faculty and Guest Faculty on engaging employees as part of rebuilding trust; and
• insights from peer-to-peer discussions and learning.
This is a full-day accredited Centre for Corporate Public Affairs module, which upon completion earns the practitioner five professional development credit points, and certification that the module has been completed.
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