Knowledge Centre:
Hard Copy Library

The Centre's Library and Resource Centre holds a wealth of domestic and international publications and newsletters, case materials and other information on corporate public affairs.

Managing outside membershipsL

Lusterman, Seymour
A report focusing on how large US companies manage their relations with outside business organisations, Headings include: Trade Associations - General Business Organisations - Single purpose Organisations - Public Policy Study Groups - Membership Considerations - Managing Budgets and Membership Decisions - Partial Centralisation - The Responsible Corporate Unit - Divisional Decision and Corporate Review - Budget Proposals - Managing Company Participation

Managing partnerships: tools for mobilising the public sector, business and civil society as partners in development.L

Tennyson, Ros. (The Prince of Wales Business Leaders Forum, London, 1998.)
A handbook produced by the Prince of Wales Business Leaders Forum to assist the partnerships between local people, business and voluntary organisations in developing countries. The role of inter-governmental organisations including The World Bank, UN organisations, and bilateral development assistance agencies is discussed. Key headings include:- Tools for Planning and Resourcing Partnerships - Tools for Building Working Relationships - Tools for Creating Partnership Organisations - Tools for Learning and Sharing -Tools for Managing the Partnership- building Process - Tools for Overcoming Obstacles - Tools for Measuring Impact - Towards the Future.

Managing public affairs : the public affairs function.L

Post, J. E. et al. (California Management Review, Vol. XXVI, No. 1 1983.)
An article examining the management dimensions of the public affairs field and discusses the responsibilities and alternatives to senior general managers in shaping the public affairs function.

Managing public policy issues.L

Jones, Barrie L. and Chase, W. Howard. (Found. for Publ. Relat. Res. and Educ., V.V., no. 2.’ 79)
An article from the Public Relations Review, together with a Guide to the Chase/Jones Issue Management Process Model which blends and evaluates the tasks of business executives and staff who deal with public policy. Headings include:- How the Public Policy Management Model Works - Issue Identification - Issue Analysis - Issue Change Strategy Options - Issue Action Program - Evaluation of Results.

Managing strategic change : the view from the top.L

Unknown (Sunderland Uni. Sch. Health Sci. ; Sloman Wood Change Management Consultants. 1994.)
An in-depth study of 15 Chief Executives’ experiences of organisational change and change management techniques in England during the early 90’s.

Managing the corporate brand. L

Troy, Kathryn. (The Conference Board, New York, 1998)
Conference Board Research Report 1214-98-RR. An outline as to how corporate brands can increase customer loyalty, increase sales, show leadership in critical brand categories and brand differentiation. Key headings include:- Brand strategy: High Expectations, But Results Are Hard to Measure - The Essentials of Brand Management - The Elusive Goal - Putting a Value on Brand Equity.

Managing the Crisis you tried to prevent.L

Augustine, Norman R. (Harvard Business Review, Nov.-Dec., 1995.)
An article reprinted from the Harvard Business Review outlining the six stages of crisis management. Headings include:- Avoiding the Crisis - Preparing to Manage the Crisis - Recognizing the Crisis - Containing the Crisis - Resolving the Crisis - Profiting from the Crisis.

Managing the information superhighway : A report on the issues facing communications professionals.L

Pavlik, John V.; Dozier, David M. (Inst. for Public Relations Research & Educ. Florida.)
Results of a year long investigation revealing the fundamental issues facing communication professionals using the technologies of the information superhighway. Headings include:- Managing technologies of the information superhighway - The primary challenges.

Managing the issues.L

Kleinman, Bruce. (Interchange, October, 1987.)
An article detailing the way in which Shell Oil Company carries out its issues management programme. Six stages are outlined - Identification, Evaluation, Setting Priorities, Position Development, Corporate Response, Implementation,.

Managing the new bottom line : issues management for senior executives.L

Ewing, Raymond P. (Dow Jones-Irwin, Homewood, Ill., 1987.)
The new planning techniques used by corporate leaders including strategic planning, issues management, profit planning and public policy planning in striving to reach the new “bottom line”. Headings include:- The Evolution of the Modern Corporation and its Mission - Issues Management : A Systems Management Process - Issues Management Forecasting Techniques - Developing Corporate Policy - Issues Management in Action: Cases.

Managing your boss.L

Gabarro, John J. & Kotter, John P. (Harvard Business Review, Boston, Mass., 1991 )
A paper outlining the importance of taking the time to develop a compatible relationship with your superior that is constant with both persons’ styles and assets and meets the most critical needs of each. Headings include:- Misreading the boss-subordinate relationship - Understanding the boss & yourself - Developing & managing the relationship.

Marketing management : Analysis planning implementation & control. Chapter 26: Evaluating and controlling marketing performance.L

Kotler, P. (Prentice Hall, N.J., 1991.)
A discussion on the need for a marketing plan and the need to continuously monitor and control marketing activities. An example of a marketing audit is included.

Markets, images, issues, and external stakeholders.L

Unknown (Unknown.)
This article discusses the relationship between markets, images, issues and external stakeholers, and the role of product, service, image and issue ads. Key headings include:- Building Relationships - Establishing Persona - Zones of Meaning with External Audiences - Issues Advertising: Organizational Voices on Public Policy - Compliance Strategies and External Audiences -

Mass media: the invisible environment. L

Glessing, Robert J. and White, William P. (Science Research Associates Ltd., Chicago, 1973. )
A collection of essays and articles covering the mass media’s invisible environment enabling the reader to control and utilise information rather than be manipulated by it. Different forms of media content are covered such as news, advertising, education, sports etc. and the relationship between between content and forms of media are explored. Who owns the media and the mass media of the future are also dealt with.

Mastering the business environmentL

Cartwright, Roger (Palgrave, Basingstoke, Hampshire)
A book to assist anyone involved in the decision-making process and business planning within an organisation. The Social, Political, Economic, Cultural, Technological, Aesthetic, Customer, Legal, Environmental and Sectoral factors that make up the set of external influences affecting organisations are examined and the interrelationship between these factors. Key headings include: Internal and External Analyses - Social Analysis - Political Analysis - Political Analysis - Economic Analysis - Cultural Analysis Technological Analysis - Aesthetic Analysis - Customer Analysis - Legal Analysis - Environmental Analysis - Sectoral Analysis - Future Trends and Cases.

Maximising performance through consultative management.L

Kellogg (Aust.) Pty. Ltd. (Kellogg (Aust.) Pty. Ltd.)
Transcript of a presentation to an IIR Conferences Effective Employee Communication Conference. The article discusses the role of communication and feedback in maximising performance. Headings include:- “The Road to Ultimate Performance”, “Vision”, “Leadership”, “Performance Management Process”, “Individual Performance”, “Employee Empowerment”, “Communication”, “Information Systems”.

Maximising the value of sponsorships.L

Barr, John M. (Ogilvy Adams & Rinehart, New York)
An article published in “Networking”, no. 56 outlining the value of sponsorships to companies and corporations. A checklist is provided for corporate and communications professionals to assist when considering sponsorships. Headings include:- Selection Criteria - Maximising Value - Evaluation - Wrapping Up.

Maxims for the issue manager.L

Scheel, Randall L. (Issue Action Publications, Leesburg, Virginia, 1991.)
A handbook for managers wishing to implement an issue action program. Headings set out the process clearly and succinctly - Leadership, Effectiveness, Analytics, Organisational, Requirements, Politics, Psychosocial, Process.

MBO - in public affairs.L

Brennan, Donald P. (Across the Board, June 1977.)
A study of the International Paper Company and the establishment of its public affairs management policy, the way in which this policy is carried out and the evaluation process which is carried out twice yearly.

McLibel : burger culture on trial.L

Vidal, John (Pan Books, London, 1997.)
An account of the trial of two London activists who allegedly libelled the McDonald’s Company and refused to apologise. The case, the longest in English legal history is reported in detail The book includes the final verdict, but allows the reader to judge for themselves.

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