Knowledge Centre:
Hard Copy Library

The Centre's Library and Resource Centre holds a wealth of domestic and international publications and newsletters, case materials and other information on corporate public affairs.

Measurement of Consumer Attraction to Socially Responsible Companies.L

Barnes, Richard (Cent. for Corp. Comm. Relations, Boston Coll., 1994.)
A study highlighting the fact that consumers prefer to do business with companies that have a strong community relations program. There is a definite marketing evidence of the link between good corporate community relations and the “bottom line”.

Measuring business’s social performance : the corporate social audit.L

Corson, John J., and Steiner, George A. (Committee for Econ. Development, New York, 1974.)
This book emphasises the need for all companies, large and small to have a corporate social report fashioned to their own needs and the steps to be undertaken to implement one. Headings include :- Social Responsibility - Survey of the Social Audit - The Logic, Scope, and Feasibility of the Corporate Social Audit - The Future of the Social Audit.

Measuring corporate environmental performance.L

Epstein, Marc. J. (Irwin Professional Publishing, Chicago. 1996)
With the use of case studies, best practices in measuring, and controlling environmental performance in the corporate sector are studied. Specific practical, and actionable tools for understanding environmental costs, evaluating environmentally related capital investments and measuring environmental performance.

Measuring performance in public affairs. (Preliminary draft - unedited)L

Unknown (Public Affairs Council Workshop.)
Transcript tape supplied by Ray Hoewing of a Public Affairs Council Workshop on Measuring Performance. A discussion with two leading public affairs officers on how their companies are dealing with the question of measuring performance.

Measuring Public Affairs:answering the questions "What, Where, When, Why, Who, and How?"L

Lee, D.
An article investigating the way in which the success of a public affairs department may be measured, using the headings what, where, when, why, who and how.

Measuring the effectiveness of corporate advertising : a report from Time, the weekly magazine.L

Thomas E. Ryan, Inc. (Time Magazine, New York.)
A synopsis of the report “A study of the effects of the corporate advertising programmes of 13 large American companies on five million high income managerial and professional men in the U.S.”.

Media policy - what media policy?L

Sonnenfeld, Sandi. (Harvard Business Review, July - August, 1994.)
A case study of a company whose image is under threat - how to cope with the press.

Media relationsL

Allen, Geoff (Unpublished)
A summary in note form of media relations including:- Journalists, types of and how to handle them, Key factors for success.

Meeting the environmental challenge : corporate contributions to environmental management.L

Business Council of Australia. Sustainable Development Australia (Business Council of Australia. Coopers & Lybrand.1994)
Ten case studies of leading Australian companies and their role in improving environmental performance within the context of sustainable development. Case studies include:- Lend Lease, BP Australia, Kimberley-Clark Australia, Kodak Australasia, I.C.I. Australia, Mobil Oil Australia, B.H.P. Steel Long Products Division, Myer Grace Bros., C.S.R. Distilleries, and Renision Goldfields Consolidated.

Megamedia shakeout : the inside story of the leaders and the losers in the exploding communications industry.L

Maney, Kevin. (John Wiley & Sons Inc., New York, 1995.)
An insight into the communications revolution. Megamedia the merging of the computer, telephone, software, entertainment and cable T.V. industries where is it heading, technologies involved and the future. Key headings include:- The Mythical Compuhonavision Set - The Telephone Industry - The Cable-TV Industry - The Media and Entertainment Industries - The Long Distance Communications Industry - The Software Industry - The Computer Industry - The Wireless Industry.

Megatrends 2000 : ten new directions for the 1990’s.L

Naisbitt, John & Aburdene, Patricia (William Morrow & Co., Inc., New York, 1990.)
This book aims to identify and describe the most important trends of the 1990’s, these megatrends are the gateways to the 21st century they are:- The Booming Global Economy of the 1990’s - A Renaissance of the Arts - The Emergence of Free-Market Socialism - Global Lifestyles and Cultural Nationalism - The Privatization of the Welfare State - The Rise of the Pacific Rim - The Decade of Women in Leadership - The Age of Biology - The Religious Revival of the New Millennium.

Megatrends: ten new directions transforming our lives.L

Naisbitt, John (Futura Macdonald & Co, London, 1982.)
The changes in the world as it changes from an industrial to an information society. Headings include:- Industrial Society--Information Society - Forced Technology--High Tech/High Touch - National Economy--World Economy - Centralization--Decentralization - Representative Democracy--Participatory Democracy.

Memo to the press: they hate you out there.L

Banks, Louise. (The Atlantic.)
An article investigating the “antagonism” between business and the media.

Mexico & New Zealand : lessons for Australia.L

Stoeckel, Andrew. (Centre for International Economics, Canberra, 1993)
The 1980’s economic reforms in Mexico and New Zealand were relevant to Australia in the 90’s. This book discusses the similarities. Headings include:- Setting the Scenes - Mexico’s Reform Program - New Zealand’s Reform Program - Lessons for Australia.

Middle East : trade and economic overview. Research and policy discussion paper no. 8. L

Department of Foreign Affairs & Trade (Aust. Govt. Publishing Service, Canberra. 1991)
A guide to relevant information on Middle East economies, particularly as a background for companies, but also for government bodies and academia. Headings include:- Overview of economic and trade developments and Australia’s interests in the Middle East region - Economic and trade developments in individual countries.

Mining in Kakadu: the case for co-existenceL

Australian Mining Industry Council (Australian Industry Mining Council,Canberra)
A presentation of the Kakadu-Coronation Hill gold mining project from the mining industry’s perspective. The case for multiple land use is presented in which the environmental and cultural sensitivities remain protected. Key headings include:- The Scene - Location, Geology, Environment - The Issues - Sustainable Development - What Australia Needs.

Minnesota 1992 Legislative Bill Tracking Summary. Utility and Energy.L

Unknown. (Unknown.)
A copy of a planning document used for a legislative bill tracking by the U.S. Government.

Minter Ellison final report to the Environment Protection Agency.L

Minter Ellison (Minter Ellison, 1995.)
A report to the environment protection agency on the development of legislative modelling for the National Pollutant Inventory and Associated Community Right to Know in Australia. Headings include:- Consultation and the Legislative Models for the National Pollutant Inventory - Relevant Australian Legislation - Constitutional Power of the Commonwealth to Legislate for a National Pollutant Inventory - Structural Models - Issues and Options in Designing a NPI.

MNCs and host country relationships.L

Unknown (Harvard Business School, Boston, Mass., 1985)
An article examining the interactions between MNCs and a host country government. Sources of conflict are identified, the nature of relationships and sources of power identified and finally implications for MNC managers.

Monitoring attitudes to the chemical & plastics industries (quantitative research report).L

Open Mind Research Group (Open Mind Research Group, St. Kilda, Vic., 1994.)
A report monitoring attitudes to plastics and chemicals their manufacture, use and disposal. Comparisons are made with a 1992 study.

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