Knowledge Centre:
Hard Copy Library

The Centre's Library and Resource Centre holds a wealth of domestic and international publications and newsletters, case materials and other information on corporate public affairs.

That disreputable firm.... the inside story of Slater & Gordon.L

Cannon, Michael. (Melbourne University Press, Carlton South, Vic., 1998)
This book offers an insight into the way one legal firm has developed a reputation for its representation of the ‘Aussie Battler’ against the might of large and powerful organisations. The history of the company is traced over many decades from the early 1890’s to the present day, including much publicised cases such as the Wittenoom asbestos mine, the manufacturers of silicone breast implants, the Christian brothers, medical institutions for HIV infections through contaminated blood and BHP for OK Tedi, Papua New Guinea.

The Activist’s Handbook : a primer for the 1990s and beyond.L

Shaw, Randy (University of California Press, Berkeley, USA, 1996)
This book details the strategies and tactics that activists in diverse fields have found necessary for success. Focus is on winning campaigns and and why campaigns were lost. Emphasis is placed on local campaigns Key headings include:- “Don’t Respond, Strategize”, “Elected Officials”, “Coalition Activism”, “Ballot Initiatives”, “The Media”, “Lawyers”, “Direct Action”, “Getting Started”.

The Air Products Model for Improvement.L

Unknown (Unknown.)
Copy of a public affairs Strategic Planning Document. Headings include:- “Strategic Objectives”, “Critical Success Factors”, “Corporate Measures”, “Group and Division Measures”, “Public Affairs Mission”, “Four-step process to Develop Key Measures”, “Public Affairs Strategic Direction”.

The American corporation and its new relationships.L

Lodge, George & Walton, Richard (California Management Review, Spring 1989.)
An article discussing the capacity of American companies to compete in the world economy. The decision to either go offshore or stay and change is vital to the American economy. Headings include:- Cooperation among Competitors - Long term Relationships Between Suppliers and Customers - Relations between Industry and Government - What it takes to Change.

The art of executive firing : and the path back to a new career.L

Davidson, Frederick with Gleeson, Russ (Information Australia, Melbourne, 1988.)
An executive guide to dealing with single executive terminations and large scale corporate retrenchments, and how to turn negatives into positives. Made up of three parts :- The Executive Firing Line : Firing the Single Executive - The Executive Sweep Up : Multiple Staff Reductions - Winning the Corporate Game.

The art of framing : managing the language of leadership.L

Fairhurst, Gail T. & Sarr, Robert A. (Jossey-Bass Publishers, San Francisco, 1996.)
This book focuses on the unscripted, spontaneous communication essential to successful leadership. Proven techniques such as stories, metaphors and visual images are used to help - Communicate vision and priorities - Reduce uncertainty and ambiguity - Think on your feet and frame on the spot - Achieve and maintain believability - Frame events without manipulating them.

The art of the long view : planning for the future in an uncertain world.L

Schwartz, Peter (Doubleday, New York, 1991.)
An outline of the technique developed within Royal Dutch/Shell Group for building scenarios as tools for developing strategic vision in business. Headings include:- The Smith & Hawken Story: The Process of Scenario-Building - Information-Hunting and -Gathering - The World in 2005: Three Scenarios.

The audit expectation gap : the role of the audit committee : the role of accountants.L

Ryan, Fergus (Unpublished)
An address given to The New Corporate Morality Symposium on issues relevant to the future of the accounting profession, in particular ‘audit committees’ and ‘auditor independence and responsibility’. Key headings include:- The Impartial Auditor - The Audit Expectation Gap - Real Time Auditing - Forecasting & Analysis - The Updated Audit - Audit Committees.

The Australian and New Zealand public relations manual: endorsed by the Public Relations Institutes of Australia and New ZealandL

Tymson, Candy; Lazar Peter and Lazar, Richard (Tymson Communications, Chatswood, N.S.W., 2002)
This book is an updated version of the 1987 edition. A reference for managers, students and public relations professionals. Arranged in three sections: Section 1 - Communication & Public Relations Theory. Section 2 - Public Relations Practice. Section 3 - How to do it.

The Australian media handbook : how to get your message across through the media.L

Hailstone, Robert. (The business library, Melbourne, 1990.)
A working manual for people who have to deal with the media . Topics covered include:- communicating through writing, communicating through the media, newspapers, briefing the media, media interview guidelines, radio and television. Includes a quick reference checklist for media interview guidelines.

The Australian new left : critical essays and strategy.L

Gordon, Richard (ed.) (William Heinemann Australia, Melbourne, 1970.)
A collection of essays setting out the role and make up of the New Left in Australian in the early 70’s, what is it’s role in society, why was it formed, where is it leading to? Key headings include:- An Overview of the Australian New Left - History and the New Left: Beyond Radicalism - Challenging the Control of the Australian Economic System - Some Overseas Comparisons - Abstract and Real Worlds: Intellectuals and Radical Social Change.

The Australian public relations manual.L

Tymson, Candy & Sherman, Bill (Millennium, Sydney, 1987)
A reference on the theory and practice of public relations in Australia. Divided into three sections - 1. Theory and philosophy of public relations, a detailed analysis of how to plan and implement a program. 2. Theory applied to the main areas of public relations, demonstrated with case studies. 3. How to actually run the program, including checklists and ideas.

The balanced scorecard - measures that drive performance.L

Kaplan, Robert S.; Norton, David P. (Harvard Business Review, Boston, Jan-Feb., 1992.)
This article highlights how a ‘balanced scorecard’ tracks the key elements of a company’s strategy - from continuous improvement and partnerships to teamwork and global scale. Key headings include:- “Customer Perspective”, “Internal Business Perspective”, “Innovation and Learning Perspective”, “Financial Perspective”, “Measures that Move Companies Forward”.

The best of both worlds: corporate responsibility and performance in aboriginal relationsL

Loizides, Stelios (The Conference Board of Canada, Ottawa, 2000)
This report outlines the desire of the Canadian aboriginal population to participate in Canada’s economy and to become self reliant - on their own terms, and redefining their relationship with corporations. The new relationship translates into opportunities and challenges for corporations that have Aboriginal communities as key stakeholders. A number of successful initiatives in corporate - Aboriginal co-operation are explored.

The business-government relationship : a reassessment.L

Jacoby, N. H. (ed.) (California, 1975)
Collection of essays by U.S. social scientists and businessmen on business-government relations. Relevant headings include:- The changing social environment - Modes and social costs of govt. regulation - Guidelines for future business-government relationships - Correcting flaws in the business-government interface.

The capitalist system : a radical analysis of American society.L

Edwards, R.C., Reich, M. & Weisskopf, T.E. (Prentice-Hall, New Jersey, 1972.)
An analysis by numerous authors of the capitalist system in the advanced capitalist countries, particularly U.S.A. Headings include:- Problems of Capitalism; The Structure of the Capitalist System; The Functioning of Capitalism in America; Toward an alternative to the Capitalist System.

The case for and against business assumption of social responsibilities.L

Davis, K. (Academy of Management Journal, Vol. 16, no. 2.)
An article outlining the argument for and against a company undertaking a socially responsible stand in their business dealings.

The case for cause-related marketing.L

Webster, Philip J. (Foundation News, Vol. 30, No. 1, Jan/Feb. 1989.)
An article discussing cause-related marketing, an area in which companies tie contributions to sales or the specific use of products and services. Headings include:- New Revenue Sources - One-Shots or Repeat Promotions - Blowing the Roof Off Business.

The case of the environmental impasse : how can companies and activists find common ground?L

Stern, Alissa J. (Harvard Business Review, May-June, 1991.)
An account of how the Vermilion Paper Company overcame its reputation for environmental sensitivity and its attempt to work with the community in setting up an eucalyptus plantation in Equitania for the supply of pulp for their mills.

The Center for Corporate Community Relations at Boston College. Annual Report 1992-1993L

Various (Center for Corp. Comm. Relations, Boston College.)
The annual report of the Center for Corporate Community Relations at Boston College for 1992-1993, highlighting the work of the Center and their achievements for the current year.

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