Knowledge Centre:
Hard Copy Library

The Centre's Library and Resource Centre holds a wealth of domestic and international publications and newsletters, case materials and other information on corporate public affairs.

Harvard Business Review. Nov. - Dec. 1996.L

Various (Harvard Business School, Publishing Division, Boston. 1996)
Contents include:- What is Strategy? - The Hollow Ring of the Productivity Revival - The Power of Trust in Manufacturer-Retailer Relationships - The Executive as Coach - The Questions Every Entrepreneur Must Answer - What Holds the Modern Company Together? - The Strategy That Wouldn’t Travel - The Human Side of Management - Profits for Non-profits: Find a Corporate Partner - The Future of Interactive Marketing .

How Alcoa has become an environmentally - conscious companyL

Wills-Johnson, Brian (Institite for International Research Group of Companies, 1996)
Paper presented at the Mining and Energy Public Affairs Conference, Perth, 1996. This paper discusses in detail the problems faced by Alcoa in restoring the environment at its bauxite mining sites in Western Australia. Headings include:- Environmental Foresight - Research & Trial - Public Debate - Current Rehabilitation Techniques - Becoming a World Benchmark - Future Investment.

Industry as a player in the political and social arena. Defining the competitive environment.L

Mahon, John F.; McGowan Richard A. (Unpublished. 1996.)
A presentation using overheads relating to the publication of the above book. Headings include:- “Rationale for Involvement in Political and Social Arena”, “Industry’s Chosen for Analysis”, “Cigarette Industry Issues”, “Beer Industry Issues”, “Banking Industry Issues”, “Chemical Industry Issues”, “

Industry codes of conduct - the way forward : proceedings of the symposium on codes.L

Various (Department of Industry, Science & Tourism, Canberra, 1996.)
Proceedings of the symposium on codes held in Melbourne, November, 1996. Presentations arranged under several headings - “What is expected of codes?” - “Challenges and opportunities : what makes an effective code?” - “Dispute resolution in codes : how to make it work”.

Institute of Social and Ethical Accountability: member packL

Institute of Social and Ethical Accountability, London (Institute of Social and Ethical Accountability, 1996)
An information pack from the Institute of Social and Ethical Accountability outlining the role it plays in bringing together organisations who are experimenting, developing systems and standards, researching into, and making use of social and ethical accounting and auditing.

Is the good corporation dead?: social responsibility in a global economyL

Houck, J.W. & Williams, O. F. (eds.) (Rowman & Littlefield Publishers, Inc., Lanham, Maryland, 1996.)
A collection of thirteen essays written by scholars in business ethics, finance, management and religion and six corporate leaders respond to an essay that suggests the “good corporation” is dead. The book is arranged in the following sections:- “The Death of the Good Corporation”, “Redefining Corporate Responsibility: The Challenge”, “Religious Perspectives on Corporate Social Responsibility”, “The Socially Responsible Corporation: Converting Theory Into Practice”.

Leading changeL

Kotter, John P (Harvard Business School Press, Boston, MA., 1996)
This book provides an insight that will benefit any organisation contemplating or undertaking major changes to position itself to compete successfully in the global marketplace today and into the future. Emphasis is placed on leadership to make change happen and provides the vicarious experience and positive role models for leaders to emulate. An eight step process is suggested that companies should follow to achieve their goal. Key headings include: The Change Problem and its Solution - The Eight-Stage Process - Implications for the Twenty-first Century.

Market unbound: unleashing global capitalismL

Bryan, Lowell and Farrell, Diana (John Wiley & Sons, New York, 1996)
An account of the emerging global marketplace, exploring its effect on governments, corporations, and individual investors. The book is arranged in three parts - Market Unbound; Unleashing Global Capitalism; Capturing the Opportunity.

Measuring corporate community involvement. A research report.L

Alperson, Myra (The Conference Board, New York, 1996)
This report was prepared using the results of a survey to Fortune 1,000 companies to assess the extent to which companies both measure, evalutate and benchmark their contributions and community relations programs. Key headings include:- Evaluating Corporate Community Involvement - Benchmarking Corporate Community Involvement - The International Benchmarking Challenge - Sharing the Load: Two Grantee Organizations Show how they “Measure Up” - New Measurement Opportunities. Report No. 1169-96-RR.

Measuring the value of corporate citizenshipL

Council on Foundations (Council on Foundations, Washington, DC., 1996.)
This report presents the results of a survey carried out in 1994 - “The Measuring Corporate Citizenship Project”. The results present tools and techniques to assist companies measure corporate citizenship’s contribution to both communities and companies. Key headings include:- “Measurement Basics: Determining the Value of Citizenship”, “New Models and Survey Methods”, “Other Measurement Tools and Techniques”, “Integrating Citizenship Into the Corporation”, “New Methods and a New Understanding of Corporate Citizenship”.

Proactive management of environmental issues.L

Millhouse, Rob (Institute for International Research Group of Companies, 1996)
Paper presented to the Mining and Energy Conference, Perth, 1996. A paper proposing that environmental issue management is mostly about people. Management of people’s expectations of the environment and how companies deal with this and the relationship they want to create is crucial. BHP Petroleums experience with the Minerva Gas Field in southern Victoria is used to support the proposition.

Public affairs in the 21st century corporationL

Shayon, Diana R (HRN, Philadelphia, 1996)
Presented to the Public Affairs Council on May 2, 1996. A presentation outlining the changes taking place within corporations to meet the demands of the 21st century, with particular reference to how public affairs as a management practice will be challenged to support the corporation of the 21st century. Key headings include: Competitive Forces Shaping Corporations - Attributes of the 21st Century Corporation (includes - Customer-driven versus customer-anticipatory; Devolved authority versus global accountability; Cross-functional versus multi-dimensional management; Stakeholder-aware versus stakeholder-driven; Responsive versus active communicators; Agile versus virtual organizations; Technologically literate versus technologically nimble; Operating internationally versus operating globally; - Implications for Today’s Public Affairs Organizations.

Report to roundtable participants: Society’s changing expectations: Shell International LimitedL

Bruce Naugton Wade (Unpublished, 1996)
A report on the first phase of Shell International Limited’s project “Society’s Changing Expectations”, which was concerned with Society’s views of large multinational companies. Information was gathered from Roundtables in 14 countries, interviews, surveys, input from PR and research agencies, young person focus groups etc. Key headings include:- “Roundtable Perspectives”, “Underlying Trends”, “Facets of a Corporate Personality”, “Conclusions”.

The globalisation of US investor activismL

The Conference Board. Global Business White Papers. No. 17 January 1996. (The Conference Board, 1996)
This paper examines the issue of shareholder activism among U.S. institutional investors at home and abroad. Key headings include:- The Economic Presence of U.S. Institutional Investors - The Development of U.S. Shareholder Activism - Governance Issues of Most Concern to U.S. Institutional Investors - Forces in Europe Reinforce Shareholder Activism.

The Media - Friend or foe to the mining and energy industries?L

Howarth, Ian. (Institute for International Research Group of Companies. 1996)
Paper presented at the Mining and Energy Public Affairs Conference, 1996. This paper presented by the Resources Editor of the Australian Financial Review looks at public relations from the perspective of the media and outlines how public relations personnel can do much to improve their companies’ image with the aid of the media.

The politics of the real world: meeting the new centuryL

Jacobs, Michael (Earthscan Publications, London, 1996)
Real World is a coalition of non-governmental organisations committed to raising the importance of environmental sustainability, social justice including the relief and eradication of poverty, together with democratic renewal in UK political debate. Topics covered include: Hope, Fear and the New Country; Succeeding to Fail: Questioning Progress; The Environmental Imperative: Towards Sustainability; From Global Poverty to International Security; Inequality and the Quality of Life; Renewal of Democracy.

The search for corporate strategic credibility: concepts and cases in global strategy communications L

Higgins, Richard B. (Quorum Books, Westport, Connecticut, 1996)
The book begins with an overall strategic framework, illustrating how effective corporate strategy communications can improve a firm’s strategic credibility, follows with case studies covering a merger, failed takeover attempt and a management campaign to elevate share price and shareholder value. An examination of international challenges in cross-cultural strategy communications and the results of a major international study of corporate strategy communications, complete the book.

The Sydney Papers.L

Various (Sydney Institute Publications P/L., Sydney, 1996)
A collection of lectures presented at the Sydney Institute during the winter of 1996. The texts are published in journal form, quarterly. Topics include:- Real Reform: The Government’s Industrial Relations Agenda - Leading Women? - Do just numbers make the difference? - Vietnam: The Communist Party Stocktake and Australia’s Interests - Technological Convergence - What does it mean for Global Medial Development - Social Values in the New Millennium - Business Ethics - What and Why? - Clarifying the Issues.

Trade association: strategy and managementL

Boleat, Mark (Association of British Insurers, London, 1996)
This book aims to provide a brief, comprehensive text on all aspects of trade association work. Arranged in three parts, the nature, functions and business of trade associations. Written from experience in the United Kingdom where trade associations play a major part in the formulation and implementation of public policy.

Why it’s vital to consider public affairs as an integral part of corporate strategyL

Ellery, Peter (Institute for International Research Group of Companies, 1996)
Paper presented at the Mining and Energy Public Affairs Conference, 1996. An insight into the role of public affairs management in relation to the Chamber of Minerals and Energy of Western Australia. These activities play a major role in the Chamber’s operations via their professional staff, standing committees and regional councils as well as the individual actions of member companies.

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