The Centre's Library and Resource Centre holds a wealth of domestic and international publications and newsletters, case materials and other information on corporate public affairs.
Public affairs practices in multinational corporations: a description and preliminary analysis.L
Meznar, M.B. (IABS Conference, Vienna, June 1995)
Results of a survey of Public Affairs practices in US multinational corporations. It suggests that co-ordination of PA activities across subsidiaries is more important in social issues management than government relations and formalisation of PA activities is positively associated with improved performance in social issues management and government relations.
Public policy stakeholder interviews: a strategic analysis for Fosters communications and outreachL
HRN (HRN, Philadelphia, USA, 1995)
This report highlights the need for Fosters/CUB to define and leverage relationships with a number of stakeholder groups and constituencies when consolidating operations and identifying new opportunities for growth and expansion worldwide.
Key headings include:- The Challenge for Fosters/CUB in the Public Arena - The Response: 1995/96 Stakeholder Communications Research - Expectations and Criteria for Excellence in Corporate Citizenship - Perceptions of the Brewing Industry - Information From the Brewing Industry and Fosters/CUB - Effective Messages for Communications and Outreach - Opportunities for Communications and Outreach.
Strategic corporate giving: the Esso perspective.L
Webb, R. (Esso Australia, 1995)
Keynote address from a Workshop - Corporate Giving: Management, Measurement and Strategies, April, 1995. An account of Esso Australia’s Corporate Giving Program, how it operates, how it was established and why it has been successful.
Taking stock of corporate communications benchmarking practices : panacea or pandora’s box.L
Fleisher, C. & Burton, S. (Public Relations Review. Vol. 21, Spring, 1995)
An insight into the role of benchmarking corporate communications/public relations by managers to demonstrate the “value” of their own activities to organisational executives. Headings include:- Why CC/ PR should be benchmarked - Myths about CC/PR benchmarking - Types, Targets and Focus of CC/PR Benchmarking - Process Model of CC/PR Benchmarking - Critical Decisions about CC/PR Benchmarking - Observations and Future Research.
The audiences of risk communicationL
Sandman, Peter M. (Peter M. Sandman, Consulting, Training, and Research in Risk Communication, Newton Centre, MA., 1995)
An article highlighting the four main audiences of risk communication; Supporters; Critics; Involved Neutrals; Uninvolved Neutrals. Each audience is highlighted and discussed in some depth.
Built to last: successful habits of visionary companiesL
Collins, James C. and Porras, Jerry I. (Harper Collins, New York, 1994 )
A book that provides new insights and practical guidance to those who would like to build landmark companies that stand the test of time.
Key headings include: The Best of the Best - Clock Building, Not Time Telling - No “Tyranny of the OR” - More Than Profits - Preserve the Core/ Stimulate Progress - Big Hairy Audacious Goals - Cult-Like Cultures - Try a Lot of Stuff and Keep What Works - Home-Grown Management - Good Enough Never Is - The End of the Beginning. Appendices include:- Research Issues - Founding Roots of Visionary Companies and Comparison Companies.
Fit, failure and the hall of fame: how companies succeed or failL
Miles, Raymond E. and Snow, Charles C. (The Free Press, New York, 1994)
A framework and practical guide for organisations on the ingredients of successful ‘fit’ to help managers understand the increasing challenges they face.
Key headings include:- Why Organisations Succeed - Why Organisations Fail - Future Fit: The Twenty-First Century Challenge - Dynamic Fit: The Process of Organisational Renewal
Strategic government relationsL
Centre for Corporate Public Affairs (Corporate Public Affairs, Vol.4. No.2, 1994)
An outline of a government relations strategy, how to plan and implement a successful strategy. Headings include: Understanding Government; Practical Measures; Hospitality; Data Flows; Plant Visits and Exchange of Personnel; Co-sponsorships; Political media; Government advisory bodies; Planning for Government Relations.
MISSING FROM LIBRARY
1994 National Public Affairs Survey. Appendix 2.L
Centre for Corporate Public Affairs (Centre for Corporate Public Affairs, Melbourne, 1994.)
A copy of the survey distributed to key companies and enterprises across all industry sectors in 1994 by the Centre for Corporate Public Affairs. To be read in conjunction with Ka98 (Report of National Public Affairs Survey 1994).
1994-1995 compensation survey of public affairs positions.L
Hay Management Consultants (Foundation for Public Affairs, Washington, D.C. 1994)
Survey of the compensation of selected professional public affairs positions for 1994-1995. Report is made up of the following sections - Introduction - Survey Methodology - Comparison of Survey Data - Survey Participants - Survey Results.
Adding value to the public affairs function : using quality to improve performance.L
Shafer, P. (Public Affairs Council, Washington, D.C., 1994.)
A handbook for public affairs managers to provide aid in applying Quality systematically in their function or applying some of the components of Quality selectively to their management. Key headings include:- The Quality Movement - Tools and Techniques Used to Add Value - Measurement -Total Quality Approaches to Public Affairs: Case Histories - Adding Value: Applying Quality to Public Affairs.
Analysing the TQM adoption experiences with a corporate staff unit: a progressive learning model.L
Fleisher, Craig S., Nickel, Joanne R. (Total Quality Management, Vol.5, no. 3, 1994.)
This paper presents a progressively phased learning and developmental model of TQM adoption in a corporate staff unit.
Change management: an overview of current initiatives. A research reportL
Troy, Kathryn (The Conference Board, New York, 1994)
Research report no. 1068-94-RR. An overview of the range of initiatives corporate executives are taking to implement change management and also takes a sounding on early results.
Corporate reputations: strategies for developing the corporate brandL
Dowling, Graham R. (Longman Professional, Melbourne, Australia, 1994)
A book to aid managers build and sustain their organisation’s most valuable marketing asset, their reputation. Divided into three sections - (1) Develop an understanding of what is corporate reputation, and how it differs to identity and image. (2) Identification of the factors which affect corporate reputation. (3) How to measure corporate reputation and use the findings to guide the refurbishment of your organisation’s desired reputation.
Feeding and greening the world: the role of international agricultural researchL
Tribe, Derek (CAB International, Wallingford, U.K., 1994)
A book which highlights the need for a global network of agricultural research to assist in managing the world’s natural resources in ways that are sustainable - environmentally, economically, socially, and nutritionally.
Key headings include: The Eye of the Beholder - A Plethora of People - Poverty - Feast or Famine? - Life-support Systems - Learning from History - Lifeline to the Future - Better Plants and Animals - Genetic Engineering - A Better Environment - Better Management - Who Benefits? - Who Pays? - Dear Minister.
Future Tense: the business realities of the next ten years.L
Morrison, Ian & Schmid, Greg (William Morrow & Co, New York, 1994)
A publication emanating from the Institute for the Future, discussing changes in the workplace that have produced rising levels of anxiety over the future of business in America. The book is divided into three sections - Key Driving Forces - Unresolved Tensions - Toward the Twenty-First Century.
Global paradox: the bigger the world economy, the more powerful its smallest players.L
Naisbitt, John (William Morrow & Co. Inc., New York, 1994.)
A view of the near-term future: the likely winners and losers in the global marketplace, the sectors of growth and stagnation in the world economy, the new rules that will determine standards of political and business behaviour. Headings include:- Powering the Paradox: The Telecommunications Revolution - Travel: Globalisation of the World’s Largest Industry - New Rules: A Universal Code of Conduct for the 21st Century - Asia and Latin America: New Areas of Opportunity.
Institutional investors: the reluctant activists.L
Pozen, Robert C. (Harvard Business Review, Jan-Feb. 1994, Reprint No. 94111.)
An article highlighting the pressure on institutional investors to become activist shareholders on behalf of national competitiveness and various social causes. Key headings include:-
A Cost-Benefit Analysis of Shareholder Activism - Chronology of an Institutional Shareholder Campaign - What’s Worth Fighting For? - Weighing the Modes of Institutional Activism - Expansionists and Contractionists: Two Activist Philosophies
International organisations: a comparative approach. L
Feld, Werner J, Jordan, Robert S., Hurwitz, L. (Praeger, Westport, Connecticut. 1994 (3rd edition) )
A study of major international government and non-government organisations including historical, legal, structural/functional and decision making processes.
Performance measurement in corporate public affairsL
Kelly, Marie (Department of Govt, University of Sydney, Dec 1994)
An article investigating the way in which Public Affairs Management function can be measured. These include measures of inputs, processes, outputs and outcomes, service quality, effectiveness and efficiency. These can be tracked over time and used as a basis for benchmarking. The PA function needs to be continuously evaluated and modified.