Knowledge Centre:
Hard Copy Library

The Centre's Library and Resource Centre holds a wealth of domestic and international publications and newsletters, case materials and other information on corporate public affairs.

National Vision ProgramL

National Australia Bank (Business Television Solutions, 2004)
A video produced by NAB, highlighting their National Vision Program

National Vision ProgramL

National Australia Bank (Business Television Solutions, 2004)
A video produced by NAB, highlighting their National Vision Program

A future for everyone: Innovative social responsibility and community partnershipsL

David Maurrasse (Routledge, 2004)
A Future for Everyone offers new strategies for communities and business wishing to create mutually beneficial partnerships despite differing motivations and needs. The original essays in this path-breaking collection lay the groundwork for innovative and unprecedented collaborations leading to more effective partnerships between major institutions and disenfranchised communities. David Maurrasse and a varied group of contributors examine such pressing issues as: community reinvestment; university and corporate partnerships; bridging the digital divide; and corporate responsibility.

Interview with John Stewart (video)L

An interview with John Stewart, the CEO of National Australia Bank

Contemporary Australian political practice PowerscapeL

Ariadne Vromen, Katherine Gelber (Allen & Unwin, 2004)
Powerscape is an introduction to Australian politics designed for today’s students. It outlines the core political institutions and processes, and explains contemporary political practice.

Corporate Social OpportunityL

David Grayson, Adrian Hodges (Greenleaf Publishing, 2004)
The authors challenge perceived wisdom that adherence by business to corporate social responsibility (CSR) is a zero-sum game where the impact on companies is added costs and extra regulatory burden.

Corporate Social Opportunity: Seven steps to make corporate social responsibility work for your businessL

David Grayson and Adrian Hodges (Greenleaf Publishing)
The structure of this book is built around a seven-step analytical process. This process enables managers to assess the implications of corporate social responsibility on their overall business strategy. It describes how to interpret the resulting analysis to spot business opportunities – what we call corporate social opportunities. It provides a methodology to show how to generate revised or potentially new business strategies to capitalise on those opportunities, and it shoes how to consider associates (subsequent) governance and operational implications.

Integrating Corporate Social Responsibility into your corporate strategy architectureL

Catania, Tom (Public Affairs Council)
A useful study on how CSR can play an integral role in achieving the overall corporate strategy. it details how Whirlpool Corporation leverages its CSR initiatives to generate the level of customer loyalty necessary for its long term success. The reports author, Tom Catania, is Vice President, Government Relations at Whirlpool Corporation.

Managing corporate involvement at national political conventionsL

Flick, Lawrence G. (Public Affairs Council, Washington, D.C., 2004.)
A Public Affairs Council Public Affairs Management Report on managing corporate involvement at national political conventions. This report is aimed at the US market and the involvement of public affairs professionals in developing a coordinated public and government affairs program before the full range of political leaders at a political convention. Headings include: Considerations before Participating - Making Your Official Event a Success - Pulling It all Together - Which Corporate Staff Should be Involved? - After the Party’s Over.

The new realities: crisis management in the post 9/11 eraL

Biegel, Len (The Public Affairs Council, Washington, D.C., 2004)
The practice of crisis management has moved forward following September 11. This paper looks at how crisis management has evolved since the mid-80’s and the Tylenol tampering to preparing for the 21st century. Key headings include: The Focus of this Discussion; Defining Terms: What in Fact is a Crisis?; The Tylenol Tamperings and the Birth of Modern-Day Crisis Management; The Evolving Art of Crisis Management- from Post-Tylenol to Pre-September 11th; The Events of 9/11: The Next Watershed; Moving Forward - Crisis Management in the 21st Century.

Global civil society?L

Keane, John (Cambridge University Press, Cambridge, 2003.)
An exploration of the jumble of contradictory forces currently nurturing or threatening the growth of a global civil society. New democratic ways of living and and thinking are discussed in order for his vision to exist. Key headings include: Unfamiliar words; Catalysts; Cosmocracy; Paradise on Earth?; Ethics beyond Borders.

R&D and intellectual property scoreboard 2003: benchmarking innovation in Australian enterpriseL

Intellectual Property Research Institute of Australia (Intellectual Property Research Institute of Australia, The University of Melbourne, Parkville, 2003)
Australia’s R&D and intellectual property scoreboard for 2003 provides listings which include industry sector breakdowns which are valuable for peer group benchmarking across R & D expenditure, patents, trademarks and designs. Headings include: Innovation and Intellectual Property; Innovation Index;Research and Development Rankings (by $ and intensity); Patent Application Rankings 2002 (by $ and intensity); Trade Mark Application Rankings 2002 (by $ and intensity); Design Application Rankings 2002 (by $ and intensity); Research & Development Rankings (public entities and New Zealand firms); R&D and IP applications by Industry.

Strategic reputation risk managementL

Larkin, Judy (Palgrave Macmillan, Hampshire, UK, 2003)
This book focuses on reputation as a commercially valuable asset. Enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance. Reputation loss is also discussed as to how it can erode the ability of business to retain market share, maximise shareholder value, raise finance, manage debt and remain independent. Included are models and checklists to aid in planning reputation management and risk communication strategies. Key headings include:- What’s different about reputation today and why is there a sense of urgency? - How to manage reputation risk - Perception or reality? A risky business - The consumer awakes - Expanding liabilities, science and the precautionary principle - the greatest risk of all” - Corporate social responsibility - the new moral code for doing business?

The corporate responsibility code bookL

Leipziger, Deborah (Greenleaf Publishing, Sheffield, U.K., 2003)
This book seeks to provide clarity in the broad and complex field of corporate responsibility. It is intended as a reference guide to check what issues are included in which tools. The field has been narrowed from thousands of codes and standards into 32 key tools which will be useful for companies trying to decide between several different approaches. Key headings: There are nine parts to the book - Part 1: Global Initiatives. Part 2: Human Rights. Part 3: Labour Rights. Part 4: From Environment to Sustainability. Part 5: Combating Corruption. Part 6: Corporate Governance. Part 7: Company Codes of Conduct. Part 8: Framework, Sectoral and Regional Agreements. Part 9: Implementation.

The naked corporation: how the age of transparency will revolutionize businessL

Tapscott, Don and Ticoll, David (Free Press, New York, 2003)
The authors have used case studies to illustrate a new guide to the age of transparency where businesses are clearly visible to shareholders, customers, employees, partners and society. They have attempted to develop a theory, body knowledge, and set of leadership practices for transparency. The book is arranged in three sections: The Transparency Imperative; When Stakeholders Can See; Being Open

Harvard Business Review.November 2003. Vol. 81, no. 11. L

Various (Harvard Business School, Publishing Division, Boston, 2003)
FROM THE EDITOR: A really good deal . FORETHOUGHT: Speed Kills: Supply Chain Lessons from the War in Iraq -Finding Ideas: A Conversation with TED’s Chris Anderson - Be Prepared - Wanted: Chief Ignorance Officer. HBR CASE STUDY: In a World of Pay . HBR AT LARGE:- The DHL EuroCup: Shots on Goal. HBR FEATURES: The Five Minds of a Manger - 3-D Negotiation: Playing the Whole Game - The Forgotten Strategy - Coming Up Short on Nonfinancial Performance Measurement - The Customer has Escaped. BEST PRACTICE: Listening Begins at Home.TOOL KIT: How Much Cash Does Your Company Need? WHAT GOES AROUND: The Management Bestiary.

Journal of public affairs: an international journal. Volume three, number one March 2003L

Various (Henry Stewart Publications, London, 2003)
A journal which provides a forum for professional and academic debate about the future development of public affairs. EDITORIAL - Lobbying in 2010 - The Future of Political Campaigning: The American Example - E-campaigning: What it is and How to Do It - 24-Hours Media - New Corporate Agendas - Corporate Public Affairs: Necessary Cost or Value-Added Asset? - When Marketing Models Clash With Democracy - The Importance of Industry Compliance in Improving Advertising Self-regulatory Processes - The Development of Competencies in International Public Affairs - How Political and Social Change Will Transform the EU Public Affairs Industry - Of Quantum Public Affairs, Stamp Collecting and the Four Horsemen

Corporate reputation review. An international journal. Vol. 2 (No. 3)L

Fombrun, Charles J. and van Riel, Cees B.M. (eds.) (Henry Stewart Publications, London, UK, 1999)
Various articles relating to corporate reputation. Key headings include:- Shaping Corporate Images: Attributes Used to Form Impressions of Pharmaceutical Companies - Reputational Information: Its Role in Inter-organizational Collaboration - Predictably Wild: Taking Liberties with the Corporate Image - Transferring Reputation to the Corporation in Different Cultures: Individuals, Collectives, Systems and the Strategic Management of Corporate Reputation - Potentially Devastating Events: How three Companies Managed and Survived a Crisis - Corporate Communication - The New Kid on the Block?

Harvard Business Review on corporate responsibilityL

Various (Harvard Business School Press, Boston, MA., 2003)
A collection or articles published in the ‘Harvard Business Review Paperback Series’ which gathers the latest thinking on the strategic significance of corporate social responsibility. Headings of the articles featured are as follows:- Serving the World’s Poor, Profitably - The Competitive Advantage of Corporate Philanthropy - What’s a Business For? - The Virtue Matrix: Calculating the Return on Corporate Responsibility - The Path of Kyosei - Can a Corporation Have a Conscience? - The New Corporate Philanthropy - From Spare Change to Real Change: The Social Sector as Beta Site for Business Innovation

Strategic public relations: a practical guide to success. 3rd ed.L

Harrison, Kim (Century Ventures, Perth, 2003)
A practical guide for those who wish to gain a better understanding of the application and benefits of a strategic approach to public relations. The structure of the book is based on the most commonly used communication processes eg. medial relations, issues management and employee communication all of which are applicable to most organisations. KEY HEADINGS INCLUDE: Public Relations in the 21st Century - Strategic Public Relations - The Vision and Mission Lead the Way - Setting Objectives and Measuring Performance - The PR Strategic Plan - Effective Consulting - Communication Research - Examining Ethics - Better PR Techniques Add Value - The Importance of Good Presentations and Speeches - Employee Communication - Media Relations - PR and the Internet - PR’s Growing Role in Marketing - The Value of Sponsorship - Community Relations - Investor Relations - Issues Management - Managing Stakeholder Relations - Crisis Communication - Government Relations.

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Our research, professional development programs, events and international thought leadership opens doors to help organisations and practitioners build and apply corporate public affairs as a core management tool and function.

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