Knowledge Centre:
Hard Copy Library

The Centre's Library and Resource Centre holds a wealth of domestic and international publications and newsletters, case materials and other information on corporate public affairs.

Harvard Business Review. Sept.-Oct. 1993.L

Various (Harvard Business School, Publishing Division, Boston.)
Contents Include:- Leveraging to Beat the Odds: The New Marketing Mind-Set - Making Mass Customisation Work - Managing by Wire - Putting the Balanced Scorecard to Work - Riding the Marketing Information Wave - From Complacency to Competitiveness: An Inter- view with Vito’s Ernesto Martens - The Change-Dazed Manager - Strategy and the Art of Reinventing Value - Why Incentive Plans Cannot Work - Swapping Business Skills for Oil - Empowerment or Else.

Harvard Business Review. September 2004. Vol. 82, no. 9. L

Various (Harvard Business School, Publishing Division, Boston, 2004)
FROM THE EDITOR: Practical Cats. FORETHOUGHT: Get Self-Organized - The Confession Game Plan - Perfecting Cross-Pollination - There’s Gold in Them Bills. HBR CASE STUDY: The Micromanager BIG PICTURE: New Business with the New Military FEATURES: Stop Wasting Valuable Time - How Global Brands Compete - Why People Follow the Leader: The Power of Transference - Deep Smarts - Diversity as Strategy TOOL KIT: Customer-Centered Brand Management BEST PRACTICE: Building Deals on Bedrock PANEL DISCUSSION: You Say Po-Tay-Toes, I Hear To-Mah-Toes

Harvard Business Review. September - October, 1992.L

Various. (Harvard Business School, Publishing Division, Boston. 1992 )
Contents Include:- Capital Disadvantage: America’s Failing Capital Investment System - Managing Price, Gaining Profit - The New Society of Organizations - What is a Global Manager? - The Complex Case of Management Education - Is Germany a Model for Managers? - Inside Unilever: The Evolving Transnational Company - How Real is America’s Decline.

Harvard Business Review. September - October, 1995.L

Various (Harvard Business School, Publishing Division, Boston. 1995.)
Contents Include:- Realise Your Customers’ Full Profit Potential - The New Logic of High- Tech R&D - Green and Competitive: Ending the Stalemate - The Power of Talk: Who Gets Heard and Why - Thriving Locally in the Global Economy - When the CEO can’t Let Go - Is Foreign Infrastructure Investment Still Risky - The End of Delegation? Information Technology and the CEO - How Do You Know When the Price Is Right?

Harvard Business Review. Jan-Feb. 1993.L

Various (Harvard Business School, Publishing Division, Boston.)
Contents include:- Crisis Prevention: How to Gear up your Board - Executive Action: The Fight for Good Governance - Customer Intimacy and other Value Disciplines - Time-and-Motion Regained - To Build a Winning Team - How Continental Bank Outsourced its “Crown Jewels” - Third-World Families at Work: Child Labor or Child Care? - What’s so new about the New Economy? - Joint Ventures in Russia: Put the Locals in Charge - How I Turned a Critical Public into Useful Consultants.

Harvard Business Review. January - February 2000. Vol. 78 - no. 1.L

Various (Harvard Business School, Publishing Division, Boston, MA., 2000.)
Contents include:- Narcissistic Leaders: The Incredible Pros, the Inevitable Cons - Co-opting Customer Competence - Coevolving: At Last, A Way to Make Synergies Work - A Market -Driven Approach to Retaining Talent - Common Sense and Conflict: An Interview with Disney’s Michael Eisner - A Modest Manifesto for Shattering the Glass Ceiling - Communities of Practice: The Organizational Frontier - Performance, Appraisal, E-negotiation, Green Reporting and More - When the Boss Won’t Budge - The Future of Commerce - Discovering the New Value in Intellectual Property - The Brand Report Card - Beating Microsoft at Its Own Game.

Harvard Business Review. March 2003. Vol. 81, no. 3. L

Various (Harvard Business School, Publishing Division, Boston, 2003)
HBR CASE STUDY: A Rose by Any Other Name - BIG PICTURE: What Becomes an Icon Most? - Bottom-Feeding for Blockbuster Businesses - For the Last Time: Stock Options Are an Expense - Predictable Surprises: The Disasters You Should Have Seen Coming - The Board’s Missing Link - Why Hierarchies Thrive BEST PRACTICE: Personalize Your Management Development - TOOL KIT: Finding Your Innovation Sweet Spot

Harvard Business Review. May - June 1999L

Various (Harvard Business School, Publishing Division, Boston, MA., 1999.)
Contents include:- Patching: Restitching Business Portfolios in Dynamic Markets - How Risky is Your Company? - Firing up the Front Line - Changing Leaders: The Board’s Role in CEO Succession - From Spare Change to Real Change: The Social Sector as Beta Site for Business Innovation - the Smart-Talk Trap[ - A Road Map for Natural Capitalism - Will This Open Space Work? - The New Appeal of Private Labels - Turning Negotiation Into A Corporate Capability - Lincoln Electric’s Harsh Lessons From International Expansion - Being Virtual: Character and the New Economy.

Health, safety and environment report 1996L

Rio Tinto Limited/Rio Tinto plc (Rio Tinto Limited/Rio Tinto plc, Melbourne and London, 1997)
This report deals with the management of the health and safety of those who work for Rio Tinto and the environment around their minerals extraction and processing operations. Headings include:- Health, Safety and Environment Objectives - Health, Safety and Environment Policy - Implementing Policy - Financial Provisions, Compliance and Incidents - Safety - Occupational Health - Land Management - Water - Energy Use and Climate Change - Air Emissions - External Relationships - Environmental Data.

Hijacking environmentalism: corporate responses to sustainable development. L

Welford, Richard (Earthscan Publications, London, 1997.)
An examination of the role business is playing in seeking a genuine long-term solution to environmental improvement and sustainable development. Key headings include:- “Defining the Problem”; “Underlying Tensions”; “Searching for Solutions”.

Hints for case writing.L

Shapiro, Benson P. et al. (Harvard Business School, Boston, Ma., 1986.)
A collection of articles on case writing, their preparation and usefulness in the classroom.

How an industry builds political advantage.L

Yoffie, David B. (Harvard Business Review, Vol.66, No.3, May-June ‘88)
An outline of the political strategies needed by companies to gain a successful hearing in Washington. It is a challenge to create and sustain political advantage. In this paper the semiconductor industry is used as an example of how to succeed in Washington.

How do we stand? People, planet & profits: the Shell report 2000L

Royal Dutch/Shell Group of Companies (Royal Dutch/Shell Group of Companies, London, 2000)
A publication issued by the Shell International Company outlining its policy of sustainable development, which integrates the economic, social and environmental aspects of their business. Key headings in the report include:- Economic performance - Environmental Performance - Social Performance - Managing our Business

How I turned a critical public into useful consultants.L

Johnson, Peter T. (Harvard Business Review, January - February, 1993.)
Peter T. Johnson recounts how he used the public in decision making when he was the administrator of Bonneville Power Administration, Portland, Oregon.

How public affairs executives are changing Australian corporations.L

Sheehan, M. (Unpublished.)
A student research paper assessing the role and influence that public affairs executives and their departments have in Australian corporations. A comparison is made with the public affairs function in the United States. Two examples of public affairs activity, issues management and corporate sponsorship are examined.

How stakeholders are changing the rules: what ordinary Australians think of big business. And what needs to change. A Clemenger Report 1998.L

Clemenger Group. (Clemenger Group, Melbourne, 1998.)
This report investigates the responsibility of companies not just to their shareholders, but the ‘stakeholders’, the community in which they operate, which includes employees, suppliers, customers and the broader community. Headings include:- The Continuing Corporate Dilemma - How Australians see Business - The Perceptions of Shareholders - The Dilemma for Business - The Corporate Response - Understanding Public Opinion - Becoming an Admired Company.

How to deal with the government : and how to cut the red tape.L

Binkowski, Geoff (Schwartz & Wilkinson, Melbourne, 1991.)
The entire population at some time is subject to Government involvement, interference or control. This book sets out the way in which Government can be approached, knowing, searching and testing of facts, access to the right people at the right time, and understanding the facts and the situation. Subject headings include:- Essentials for dealing with Governments - Government Decisions - Internal Appeals - Formal (Outside the Department) Appeals - Review of and Changes to Legislation - Guide to Legislation.

How to handle a public relations crisis.L

Lukaszewski, James E. (World Executive’s Digest, Vol. XII, no. 6, June, 1991.)
An article outlining how to use an emergency as a communications opportunity. Managers must :- “Identify Issues, Messages and Opportunities. Implement the Crisis Management Structure. Build networks”.

How to incorporate public affairs into the operating manager’s job.L

Blake, David H. (Public Affairs Review, 1984.)
An article demonstrating specific strategies that can be used to integrate the operating manager’s and public affairs officers roles into the one position. The strategies are :- 1. Make Public Affairs Truly Relevant. 2. Develop a Sense of ‘ Ownership of Success’. 3. Make It Easy for the Operating Manager. 4. Show How Effective Public Affairs Makes a Difference.

How to manage a major research project.L

Unknown (Unknown)
An extract from “Leveraging the Impact of Public Affairs”, on the steps involved in carrying out a successful research project. Headings include:- Planning the Project - Managing the Project - Doing the Research.

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