Knowledge Centre:
News Digests

Stay abreast of what’s happening internationally with developments in corporate public affairs. Here is news that you may find useful and interesting:

Asia’s most admired companiesND

The Wall Street Journal, 16 October 2006

Singapore Airlines retained its first place ranking on the Wall Street Journal’s annual list of Asia’s most admired companies. Singapore Airlines has held the top ranking since the survey started in 1993. This year it ranked first in reputation, service quality and long-term vision. Listed companies are rated on five attributes: reputation, quality of products and services, management long-term vision, customer innovation and financial soundness. The following companies are the most admired in each of the countries surveyed: Woolworths (Australia), Haier (China), Cathay Pacific (Hong Kong), Infosys Technologies (India), PT Unilever Indonesia (Indonesia), Toyota (Japan), Maxis Communications (Malaysia), Singapore Airlines (Singapore), Samsung Electronics (South Korea), Taiwan Semiconductor Manufacturing Company (Taiwan), Siam Cement (Thailand). For more information, see

Corporate social responsibility: beyond the bottom lineND

Martin Thompson, The Independent, 13 October 2006

Business schools are increasingly including CSR in their teaching. For example, Nottingham University Business School has its own CSR professor, Jeremy Moon. He was co-author of a 2003 survey which showed that two-thirds of European business schools provided some kind of CSR education. Part of the push for CSR to be taught in higher education is driven by the students themselves. For more information, see

We use them, but love to abuse themND

Neil Shoebridge, Australian Financial Review, 9 October 2006

A recently released survey of 2,000 Australian consumers (‘The Australian Report’) has found that most think large companies are ‘slow, bureaucratic, impersonal and run by overpaid chief executives’. 84% say CEO salaries are too high, 75% say big companies are cold and impersonal and 45% say big business is a risk to their health and well-being. In other survey responses, 61% of consumers want more regulation of big business, 78% say large companies in Australia are ‘probably’ committing human rights abuses, and 83% say big business should be forced to clean up the environment. The survey, conducted by STW Communications Group, showed that consumers see small businesses as ‘the backbone of Australia’, in contrast to the negative views towards large companies. While big business is seen as necessary, many think large companies are out of touch with community needs. For more information on this report, see

Guidelines on corporate responsibility simplifiedND

Ian Bickerton, Financial Times, 6 October 2006

Amsterdam-based non-profit agency Global Reporting Initiative, has unveiled revised CSR reporting guidelines. The guidelines have been simplified to encourage smaller and medium-sized companies to report on their environment and social impact. The revisions are aimed at increasing the number of companies that prepare reports as there is now an ‘entry level’ option, which allows companies to report on a limited range of issues, rather than all aspects. The number of businesses adopting the GRI guidelines is increasing with more than 2,000 businesses participating. For more information, see

Companies see the gains in going greenND

John Gapper, Financial Times, 2 October 2006

Companies are enthusiastically ‘going green’ and becoming ‘carbon neutral’. This is a surprising development in the US, given the government’s indifference to environmental issues. For energy-consuming and some energy-producing companies, ‘environmental action creates a rare degree of alignment between being socially responsible and increasing shareholder value.’ Companies can improve their reputation for innovation and environmental awareness by making energy efficient products and reducing their use of energy. For more information, see

Responsible returnsND

China Economic Review, 1 October 2006

In the past, Chinese businesses have been reluctant to focus on CSR in business, even as the government has increased pressure to become better citizens. However, as more Chinese organisations want to globalise, they see that CSR is a necessary business characteristic as other global companies say they cannot afford to align with companies who disregard the importance of CSR and the triple bottom line. For more information see

Virtue rewardedND

Kate O’Sullivan, CFO Magazine, 1 October 2006

Corporate social responsibility is now mainstream with over 1,000 companies in 60 countries producing sustainability reports. Various factors have contributed to this: the wave of corporate scandals such as Enron, the rise of the internet and high speed communications (news is able to spread worldwide instantly, making it harder for company’s to hide negative actions and information), and concerns about resource constraints. CFOs are often in a dilemma between financial reporting each quarter and dealing with longer term issues such as social responsibility. As a result, more CFOs are involved in corporate sustainability planning and communicating the return on investment to the marketplace. This article provides examples of companies where CFOs are involved in CSR planning and measurement of benefits. For more information, see

More large US companies reporting on social and environmental issuesND

Boston College Centre for Corporate Citizenship, September 2006

A recent study by the Social Investment Research Analysts Network shows that more companies are reporting on social and environmental performance. Forty-three companies from the S&P 100 Index have a CSR report (up from 39 companies in 2005) while 79 companies provide information on their social and environmental performance on their website (up from 59 companies in 2005). In the past year there are a number of large US companies who released their first CSR report including GE, Time Warner and Cisco. For more information on the research report, see or for more information on this article, see

Corporate responsibility and strategy – a fundamental connectionND

Tobias Webb, Ethical Corporation, 30 August 2006

Barclay’s group chief executive John Varley believes that corporate responsibility is a vital component of business. Varley links profit to values by arguing that long-term financial success requires a strong brand and that brand is dependent on values. Barclays is proof that companies can be good corporate citizens while being profitable. In February this year they reported record profits and three months later they ranked third in the annual BITC index. For more information, see

More media, less newsND

24 August 2006, The Economist

Newspaper subscriptions and print advertising sales are declining. Newspaper companies are realising that they need to reinvent themselves on the internet and other new-media platforms for their long-term survival. However for almost all newspapers, the internet brings in less than one tenth of their profits. Newspapers rely heavily on classified ads online, and have fewer display ads. On the other hand, newspaper websites have higher profit margins, as they have no distribution costs. There appears to be much experimentation underway with new business ideas. And there is the realisation that newspapers need to stop ignoring that readers want short, relevant and local stories. Metro’s chief executive, Pelle Tornberg, says ‘the only way that paid-for newspapers will prosper is by becoming more commercialised, raising their prices and investing in better editorial.’ The future will require newspapers to become more business-minded and innovative. For more information, see

Chevron extends a green hand to local communitiesND

8 August 2006, The Nation (Thailand)

Internationally, Chevron’s corporate social responsibility programs focus on education, environment and energy conservation. In Thailand, Chevron works with villagers to identify projects such as local rehabilitation to restore habitats. These projects often fill gaps where the government has been unable to assist. For more information, see

Corporate coaches emerge to make some differenceND

Geoff Allen, The Age, 27 July 2006

Geoff Allen, Chairman of the Centre for Corporate Public Affairs, discusses new approaches by business to manage social and political issues. Managers are under increasing pressure with demands for more transparency and voice, growing distrust of business, more sophisticated media, and the emergence of shareholder activists and special interest groups. Businesses have responded by adopting issues management processes, changing thinking and practice around stakeholders, using corporate social investment for deeper strategic purposes and paying a lot more attention to business reputation. For more information see

Social responsibility has a dollar valueND

C.W. Goodyear, The Age, 27 July 2006

Chip Goodyear, Chief Executive of BHP Billiton, discusses the business case for corporate social responsibility. He argues that it is a ‘powerful competitive differentiator’ that has the potential for BHP Billiton to be the company of choice, resulting in better access to markets and resources and in attracting the best employees, with the end result being profit maximisation for shareholders. For more information see

Global suppliers feel ethical pressureND

Richard Tyler, Daily Telegraph, 20 July 2006

Europe’s largest oil and gas companies (BP, Shell, Sartol and Norsk Hydro) will survey their suppliers to create the first global database on supplier corporate social responsibility policies. This follows similar action by 45 UK utility companies earlier this year. This unified effort by large companies aims to put pressure on suppliers to adopt ethical and socially responsible policies that reflect their own company policies in order to more effectively manage reputations. For more information, see

Firms fail to care for communityND

Winnie Chong, The Standard, 18 July 2006

A survey of accountants and associates conducted by the HK/China division of CPA (Australia) showed that Hong Kong listed companies lag behind Singapore and Malaysian companies in regards to corporate social responsibility. Only 16% of HK respondents said the concept of CSR was understood in the HK business community, compared to 40% in Singapore and 30% in Malaysia. Just 27% said HK companies and government acted in a socially responsibly way, again much lower than in Singapore and Malaysia. Even then, companies tend to focus on charitable donations and recycling to demonstrate their commitment. For more information, see

Sabbaticals can offer dividends for employersND

Loretta Chao, The Wall Street Journal, 17 July 2006

Employee volunteering programs aim to strengthen the workforce, train leaders and improve the corporate image. Employee retention often improves as employees feel engaged and have a better sense of their place in their company and the wider community. However, some nonprofit groups in developing countries are unaccustomed to working with corporate volunteers as opposed to donations. For more information, see

Fixing Apple’s ‘sweatshop’ woesND

Arik Hesseldahl, Business Week, 29 June 2006

Apple is facing allegations that a Chinese factory which manufactures ipods has poor working conditions. In order to investigate these allegations, Apple has sent a team to China. Hesseldahl, the author of this article, argues that the investigation findings need to be released immediately. As an industry leader, Apple has workplace guidelines that include not working more than 60 hours a week. Hesseldahl believes that the only way Apple can ensure that their standards are being met is by following Motorola’s lead by building and running their own factory in China. For more information, see

Laws adequate for sustainability pushND

Fiona Buffini, Australian Financial Review, 22 June 2006

An Australian government inquiry into corporate social responsibility has found there is no need to introduce new laws to regulate corporate behaviour. The 256-page report found that introducing mandatory sustainability reporting could lead to a ‘tick-the-box culture of compliance’. For more information, see

Responsibility rules: the business argument for applying the triple bottom line is no longer in doubtND

Julia May, Business Review Weekly, 15 June 2006

Triple bottom line reporting has been acknowledged as a contributing factor to business longevity. Various indexes such as the Global Reporting Initiative provide benchmarks for corporations to measure themselves against. The complexity of global indexes makes them unsuitable for many small and medium businesses. May argues that in order to encourage smaller businesses to adopt socially responsible practices, a less complicated set of CSR guidelines is needed. For more information, see

European shareholder activists reach across borders to USND

Joann Lublin, The Wall Street Journal, 12 June 2006

European investment companies are paying more attention to the international companies they are investing in. Recently a number of European institutions faulted Wal-Mart directors. Some companies are heeding the change of attitude; since 2002 Exxon Mobil has been meeting with British investors to discuss governance. This article argues that international companies need to be more attentive to the views of international shareholders. For more information, see

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