Knowledge Centre:
News Digests

Stay abreast of what’s happening internationally with developments in corporate public affairs. Here is news that you may find useful and interesting:

Corporate responsibility and strategy – a fundamental connectionND

Tobias Webb, Ethical Corporation, 30 August 2006

Barclay’s group chief executive John Varley believes that corporate responsibility is a vital component of business. Varley links profit to values by arguing that long-term financial success requires a strong brand and that brand is dependent on values. Barclays is proof that companies can be good corporate citizens while being profitable. In February this year they reported record profits and three months later they ranked third in the annual BITC index. For more information, see

More media, less newsND

24 August 2006, The Economist

Newspaper subscriptions and print advertising sales are declining. Newspaper companies are realising that they need to reinvent themselves on the internet and other new-media platforms for their long-term survival. However for almost all newspapers, the internet brings in less than one tenth of their profits. Newspapers rely heavily on classified ads online, and have fewer display ads. On the other hand, newspaper websites have higher profit margins, as they have no distribution costs. There appears to be much experimentation underway with new business ideas. And there is the realisation that newspapers need to stop ignoring that readers want short, relevant and local stories. Metro’s chief executive, Pelle Tornberg, says ‘the only way that paid-for newspapers will prosper is by becoming more commercialised, raising their prices and investing in better editorial.’ The future will require newspapers to become more business-minded and innovative. For more information, see

Chevron extends a green hand to local communitiesND

8 August 2006, The Nation (Thailand)

Internationally, Chevron’s corporate social responsibility programs focus on education, environment and energy conservation. In Thailand, Chevron works with villagers to identify projects such as local rehabilitation to restore habitats. These projects often fill gaps where the government has been unable to assist. For more information, see

Corporate coaches emerge to make some differenceND

Geoff Allen, The Age, 27 July 2006

Geoff Allen, Chairman of the Centre for Corporate Public Affairs, discusses new approaches by business to manage social and political issues. Managers are under increasing pressure with demands for more transparency and voice, growing distrust of business, more sophisticated media, and the emergence of shareholder activists and special interest groups. Businesses have responded by adopting issues management processes, changing thinking and practice around stakeholders, using corporate social investment for deeper strategic purposes and paying a lot more attention to business reputation. For more information see

Social responsibility has a dollar valueND

C.W. Goodyear, The Age, 27 July 2006

Chip Goodyear, Chief Executive of BHP Billiton, discusses the business case for corporate social responsibility. He argues that it is a ‘powerful competitive differentiator’ that has the potential for BHP Billiton to be the company of choice, resulting in better access to markets and resources and in attracting the best employees, with the end result being profit maximisation for shareholders. For more information see

Global suppliers feel ethical pressureND

Richard Tyler, Daily Telegraph, 20 July 2006

Europe’s largest oil and gas companies (BP, Shell, Sartol and Norsk Hydro) will survey their suppliers to create the first global database on supplier corporate social responsibility policies. This follows similar action by 45 UK utility companies earlier this year. This unified effort by large companies aims to put pressure on suppliers to adopt ethical and socially responsible policies that reflect their own company policies in order to more effectively manage reputations. For more information, see

Firms fail to care for communityND

Winnie Chong, The Standard, 18 July 2006

A survey of accountants and associates conducted by the HK/China division of CPA (Australia) showed that Hong Kong listed companies lag behind Singapore and Malaysian companies in regards to corporate social responsibility. Only 16% of HK respondents said the concept of CSR was understood in the HK business community, compared to 40% in Singapore and 30% in Malaysia. Just 27% said HK companies and government acted in a socially responsibly way, again much lower than in Singapore and Malaysia. Even then, companies tend to focus on charitable donations and recycling to demonstrate their commitment. For more information, see

Sabbaticals can offer dividends for employersND

Loretta Chao, The Wall Street Journal, 17 July 2006

Employee volunteering programs aim to strengthen the workforce, train leaders and improve the corporate image. Employee retention often improves as employees feel engaged and have a better sense of their place in their company and the wider community. However, some nonprofit groups in developing countries are unaccustomed to working with corporate volunteers as opposed to donations. For more information, see

Fixing Apple’s ‘sweatshop’ woesND

Arik Hesseldahl, Business Week, 29 June 2006

Apple is facing allegations that a Chinese factory which manufactures ipods has poor working conditions. In order to investigate these allegations, Apple has sent a team to China. Hesseldahl, the author of this article, argues that the investigation findings need to be released immediately. As an industry leader, Apple has workplace guidelines that include not working more than 60 hours a week. Hesseldahl believes that the only way Apple can ensure that their standards are being met is by following Motorola’s lead by building and running their own factory in China. For more information, see

Laws adequate for sustainability pushND

Fiona Buffini, Australian Financial Review, 22 June 2006

An Australian government inquiry into corporate social responsibility has found there is no need to introduce new laws to regulate corporate behaviour. The 256-page report found that introducing mandatory sustainability reporting could lead to a ‘tick-the-box culture of compliance’. For more information, see

Responsibility rules: the business argument for applying the triple bottom line is no longer in doubtND

Julia May, Business Review Weekly, 15 June 2006

Triple bottom line reporting has been acknowledged as a contributing factor to business longevity. Various indexes such as the Global Reporting Initiative provide benchmarks for corporations to measure themselves against. The complexity of global indexes makes them unsuitable for many small and medium businesses. May argues that in order to encourage smaller businesses to adopt socially responsible practices, a less complicated set of CSR guidelines is needed. For more information, see

European shareholder activists reach across borders to USND

Joann Lublin, The Wall Street Journal, 12 June 2006

European investment companies are paying more attention to the international companies they are investing in. Recently a number of European institutions faulted Wal-Mart directors. Some companies are heeding the change of attitude; since 2002 Exxon Mobil has been meeting with British investors to discuss governance. This article argues that international companies need to be more attentive to the views of international shareholders. For more information, see

The myths of mediaND

David James, Business Review Weekly, 8 – 14 June

Executives responsible for online business at Australia’s biggest media outlets recently met to discuss the implications of the emergence of new media platforms. Discussion focused on audience participation, online media and the myths about media including: (1) ‘media is principally about information’ – as a large part of the information provided by the media turns out to be wrong, the media offers a sense of connection; (2) ‘new media content is replacing old media’ – these media types are not substitutes for each other, rather they are different consumer propositions; and (3) ‘content is easily shifted from one platform to another’ – the content needs to be adjusted from each platform. For more information see

Biggest pension fund boycotts Wal-MartND

Terry Macalister, The Guardian, 7 June 2006

The world’s largest pension fund (Norwegian government’s US$250bn oil fund) has sold its holdings in Wal-Mart (citing alleged abuses of human and employment rights) and Freeport-McMoRan Copper and Gold (citing environmental reasons). According to the Norwegian finance minister, “These companies are excluded because, in view of their practices, investing in them entails an unacceptable risk that the fund may be complicit in serious, systematic or gross violations of norms”. The government’s fund has excluded 19 firms due to ethical reasons. For more information see

Business leaders lobby Blair to set tougher targets on greenhouse gasesND

Fiona Harvey, Financial Times, 7 June 2006

The Corporate Leaders Group on Climate Change, comprising 14 business leaders, presented UK Prime Minister Blair with proposals to tackle climate change. The most significant is a plan to extend the European Union’s emissions trading schemes to 2025. For more information see

Frustrated ‘Greens’ turn to boardroomsND

Alan Murray, The Wall Street Journal, 7 June 2006

In attempt to bring attention to the problem of global warming, green groups are increasingly targeting companies such as Wal-Mart, DuPont, and General Electric, leading to efforts by these companies to reform attitudes and practices regarding the environment. Various stakeholders are also forcing companies to address environmental issues, taking concerns to board meetings. Murray believes that there is a danger that boards of directors will be “turned into debating societies for the most fractious issues of our times”. For more information see

Life in reports yetND

Fiona Buffini, Australian Financial Review, 2 June 2006

A recent survey conducted by the Australasian Investor Relations Association found that 24% of Australian listed companies would continue to mail hard copies of annual reports to shareholders even if the government allowed them to instead post reports online. The government is still working out the details of a new law on this issue which is expected to be completed by year-end. The move to allow just online reporting is expected to result in significant savings for companies. For more information, see

River bankND

Brad Howarth, Australian Financial Review Boss, June 2006

As part of its corporate social responsibility program, ANZ is committed to improving financial literacy and providing micro-financing and better access to banking services. An example of a successful program is its Rural Banking program in Fiji. The bank takes its banking services to rural Fijians who cannot afford the high cost of travelling to the coast. The program also provides micro-loans, addressing the problem of many micro-finance organisations having strict terms and conditions. For more information see

Corporate conscience survey says workers should come firstND

Stephanie Storm, New York Times, 31 May 2006

A recent survey indicates that ‘far more American consumers consider the way companies treat their employees a good indicator of their social conscience than their philanthropy’ according to the National Consumers League and PR firm Fleishman-Hillard. Around 27% believe that CSR involves commitment to employee wellbeing, rather than philanthropy. The survey highlights that companies are failing to perpetuate socially responsible images to consumers. Over half of respondents relied on the Internet to develop opinions on companies, but did not reply on corporate websites, company reports and senior executive reports. For more information, see

Corporate foundations increase giving — US studyND

ProBono Australia, Corporate Community Newsletter, 25 May 2006

According to a new report from US-based Foundation Centre (entitled ‘Foundation Growth and Giving Estimates: Current Outlook’), giving by US corporate foundations increased by 5.8% in 2005 to a record US$3.6 billion. While corporate giving levels are expected to remain steady in 2006, Community Foundations are likely to increase their contributions as they benefit from an increase in asset gains in recent years. The report covers the 68,000 grant-making foundations (Corporate, Community and Independent Foundations) that exist in the US. By comparison, Philanthropy Australia estimates that around 2,000 trusts and foundations exist in Australia. For more information and to request a copy of the report, see

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