Knowledge Centre:
News Digests

Stay abreast of what’s happening internationally with developments in corporate public affairs. Here is news that you may find useful and interesting:

2019 Edelman Trust Barometer ND


Edelman, January 2019

The 2019 Edelman Trust Barometer highlights some interesting shifts in global trust trends. ‘My Employer’ has emerged as the most trusted entity, as people-to-people relationships feel more controllable. The shift is also noticed in the context of a “mass-class” divide. Trust among the informed public moved to a high of 65 per cent, while the mass population continues to distrust institutions (49 per cent). Pessimism is widespread, with only one in five of the mass population respondents believing the system is working for them. Fears of job loss among the general population remain high, and more than twice as many of resoibdebts say innovation is too fast (54 per cent) versus those who say it is too slow (21 per cent). A desire for change can be seen through various social movements, from the Gilet Jaunes in France to #MeToo movement. And this is spreading to the consumption of news, up 22 points in a year to 72 per cent. Trust in traditional media and trust in search are now tied at 66 percent, their highest historical levels, while trust in social media is in crisis (43 percent).

For the full report click here or to read the Executive Summary click here

Facebook users continue to grow despite privacy scandals ND


BBC News, Thursday 31st January 2019

Despite a series of well publicised data privacy scandals, Facebook said the number of people who logged into its site at least once a month jumped nine per cent last year to 2.32 billion people. Founder Mark Zuckerberg said the firm had "fundamentally changed how we run the company to focus on the biggest social issues". The company's shares have lost almost a third of their value since July when it warned about slowing revenue growth and they remain near a two-year low. But they jumped over 9% in after-hours trading after profit and revenue beat analyst forecasts. Facebook's total profit for 2018 was $22.1bn (£16.9bn), up 39% on 2017.

To read the full story click here

A ‘black eye’ for Apple: Facetime bug shakes faith in iPhone securityND


Julia Carrie Wong, The Guardian, Wednesday 30th January 2019

It was a “nightmare scenario” for Apple this week as news emerged on Monday that a bug transmitted audio and video to a caller despite the recipient not having accepted the call. It was triggered when the initial caller added a third person to a FaceTime call. Apple, yet to issue a software patch, has disabled group chatting on FaceTime, preventing users from further exploiting the bug. A major issue for Apple has been its response to community expectations surrounding the action it should take – the Arizona attorney who found the bug began posting about it on Facebook and Twitter eight days before Apple took action.Katie Moussouris, the founder of Microsoft’s bug bounty program and CEO of Luta Security, said that the problem for Apple was not that it failed to act quickly enough to patch the bug, but that it failed to manage Thompson’s expectations of how quickly a bug can be patched. “It’s best not to rush,” Moussouris said. “You have to do in-depth investigations or else you can have unintended consequences. You don’t want people issuing patches that no one trusts or that break other things.” Marcus Carey, a cybersecurity expert, said that the case was a “black eye” for a company which has a strong reputation in security and privacy. “They’re going to have to be fully transparent on how this bug happened, and when it was introduced,” Carey said. “They need to release information about whether they can track to see if it was exploited, and they should notify customers.”

To read the full story click here

Companies can appeal to workers and consumers with liberal messagesND


The Economist, Thursday 24th January (Print Edition)

In an advertisement released in mid-January, Gillette, a razor company, achieved its 15 minutes of viral fame by taking a stand against ‘toxic masculinity’. Its gamble was that the free publicity that came from the controversy would offset any lost sales to men who were annoyed by the messaging of the ad. A similar bet worked for Nike last year when it used Colin Kaepernick – an American footballer who lost his job after kneeling during America’s national anthem in protest against police racism – in an advertising campaign. Some conservatives burned their Nike shoes in protest, but the company’s share price quickly rebounded and Nike’s sales rose as millennials showed they were more than happy to buy footwear that attracted the ire of President Donald Trump. “A younger generation of consumers is seeking products that are aligned with their causes,” says Renee Richardson Gosline of the mit Sloan school of management. Similarly, companies want to recruit workers from the same generation, which also means appealing to their values. “Young people don’t want to work for a company if it is seen as harmful to the environment or society,” says Jaideep Prabhu of Cambridge University’s Judge Business School. They want to be proud to say where they work. It is also worth remembering that firms have long been part of the political process through carefully co-ordinated, expensive lobbying campaigns. Last year, for example, eight firms including Alphabet (Google’s parent) and Amazon each spent over $10m lobbying America’s Congress, according to Opensecrets.org, a website. If firms can push a conservative, low-tax-and-regulation message, why not a socially progressive one?

For the full story visit this link

World leaders at Davos call for global rules on techND


Keith Bradsher & Katrin Bennhold, The New York Times, Wednesday 23rd January 2019

In a clear sign of growing international interest in regulating the tech industry, leaders of Japan, South Africa, China and Germany issued a series of calls on Wednesday for global oversight of the tech sector. Prime Minister Shinzo Abe of Japan said his country would use its chairmanship of the G20 to push forward a new international system for the oversight of how data is used. Data governance will be the theme when the group’s leaders gather in June in Osaka for the annual meeting. “I would like Osaka G20 to be long remembered as the summit that started worldwide data governance,” Mr Abe said in a speech at the World Economic Forum in Davos, Switzerland. The remarks were echoed by leaders speaking from South Africa, China and Germany, but did not seem to represent a coordinated effort to push forward a new international architecture for such oversight. Europe, and Germany in particular, have emerged as the de facto regulators of the technology sector, exerting influence beyond their own borders. Berlin’s digital crackdown on hate speech, which took effect last year, is being closely watched by other countries.

For the full story click here

Journalism, Media and Technology Trends and Predictions for 2019ND


Nic Newman, Reuters Institute for the Study of Journalism, University of Oxford, January 2019

The Reuters Institute for the Study of Journalism’s predictions for 2019 are outlined in great detail in this report, which notes that 2019 will be a ‘critical year’ for publishers and platforms in terms of rebuilding trust and credibility. 2019, it writes, will be a year of fundamental shifts. The labelling and prioritising of trusted content as a means to counter misinformation is well underway. Likewise, organisations like the New York Times are working on the basis that every piece of content they make should be worth paying for. This underpins the changing business model of news media, which sees subscriptions and private foundations becoming more and more important as advertising revenue continues to fall. The report predicts that more news organisations will go to the wall as economic conditions worsen, and that artificial intelligence will open up many possibilities for the way news is told.
This report is recommended reading for corporate public affairs practitioners to better understand the changing media environment.

To download the report click here

Data, Analytics & AI: How Trust Delivers ValueND


MIT SMR Connections, Custom Research Report, January 2019

This report, by SAS in collaboration with the MIT Sloane Management Review, examines how to derive more value from analytics and emerging technologies like artificial intelligence. It presents a global survey of 2,400 business executives and managers to identify where recognised best practices are becoming mainstream and where they may still be exceptional. It found that respondents who have advanced their analytics practices to incorporate AI-based technologies such as machine learning and natural language processing work in organizations that do the most to foster data quality, safeguard data assets, and develop cultures of data literacy and innovation. A key finding was the gap between having data, and having the right data. And those executives who reported a higher level of trust in their data were more likely to have shown leadership in foundational activities that ensured the data was high quality. The research came to three main conclusions. First, better data governance is needed. Second, data privacy has emerged as an opportunity. And third, fostering an analytics culture improves innovation.

To download the full report click here

Google fined record €50m by French data protection watchdogND


Alex Hern, The Guardian, Monday 21st January 2019

The French data protection watchdog has fined Google a record €50m for failing to provide users with transparent and understandable information on its data use policies. It marks the first time a company has been fined under new terms laid out in the European general data protection regulation (GDPR). The maximum fine for large companies under the new law is four per cent of annual turnover, meaning that Google could theoretically face a maximum fine of €4bn. The French watchdog (CNIL), said Google was fined because it made it too difficult for users to find essential information, “such as the data-processing purposes, the data storage periods or the categories of personal data uses for the ads personalisation”, by splitting them across multiple documents, help pages and settings screens. Such a lack of clarity meant that users were effectively unable to exercise their right to opt out of data-processing for personalisation of ads. In a statement, Google said: “People expect high standards of transparency and control from us. We’re deeply committed to meeting those expectations and the consent requirements of the GDPR. We’re studying the decision to determine our next steps.” Dr Lukasz Olejnik, an independent privacy researcher and adviser, said the ruling was the world’s largest data protection fine. “This is a milestone in privacy enforcement, and the history of privacy. The whole European Union should welcome the fine. It loudly announced the advent of GDPR decade,” he said.

For the full story click here

Sustainability reporting: a best practiceND


The Boston College Center for Corporate Citizenship, Fall Issue 2018

The reporting process and the resulting report has become essential for strategic decision-making, enabling stronger long-term planning, stakeholder relations, and data-driven insights. And as disclosure becomes more popular, reports become more sophisticated (and useful). According to the Boston College Center for Corporate Citizenship’s State of Corporate Citizenship 2017, executives appreciate the value of corporate citizenship reporting and are continuing to increase their investment in it. According to the report, more than 40 per cent of executives reported that their companies issued a report, and more than 65 per cent reported they plan to grow these investments. In addition to the business benefits, it is also fast becoming a legal requirement to report ESG metrics. In France, nonfinancial reporting requirements have been in place since 2015, and in Denmark, since 2009. Across the board, the clear trend is toward greater transparency in both financial and nonfinancial dimensions.

To read the full article from the BCCC’s magazine click here

Goldman boss apologises for 1MDB scandalND


BBC News, Wednesday 16th January 2019

The new boss of Goldman Sachs has apologised to Malaysia for the role an ex-partner played in the corruption scandal at one of the country’s wealth funds. CEO David Solomon also distanced the bank from the scheme, which saw billions of dollars embezzled from the state development fund, 1MDB. Goldman had helped raise money for the fund, and Mr Solomon said the bank had been deceived about details of the deals. Malaysia filed criminal charges against Goldman last month. Although the scandal has hurt the bank’s reputation, Mr Solomon said the overall impact on client relationships had been minimal. “This has been a difficult time, but I’m proud about how our firm has remained focused on our clients,” he said. According to authorities, Goldman earned $600m for its work underwriting more than $6bn in bonds between 2012 and 2013 for 1MDB. Much of the money meant for the fund was then allegedly embezzled, used to buy art, property, and a private jet among other things. Malaysia’s former prime minister Najib Razak is among those who have been accused of pocketing the money – a charge which he denies. That case is scheduled for trial in Malaysia later this year.

For the full story click here

Gillette faces backlash and boycott over ‘#MeToo advert’ND


Michael Baggs, BBC News, Tuesday 15th January 2019

A Gillette advertisement which references bullying, the #MeToo movement and toxic masculinity has split opnion online. The company’s short film plays on their famous slogan ‘the best a man can get’, replacing it with ‘the best men can be’. And while some have praised the message of the advert, others have declared they will boycott the razor brand. The ad has garnered more than nine million views on YouTube, with more than 500,000 ‘dislikes’ compared to 125,000 ‘likes’. Comments on the video are largely negative, with one angry viewer writing that ‘in less than two minutes you managed to alienate your biggest sales group for your products.’ But the brand believes the new advertisement aligns with its slogan and says it believes in ‘the best of men’. "By holding each other accountable, eliminating excuses for bad behaviour, and supporting a new generation working toward their personal 'best,' we can help create positive change that will matter for years to come," says its president, Gary Coombe. Rob Saunders, an account manager for UK advertising company the Media Agency Group, told the BBC that there was no need for widespread panic at Gillette just yet. "Their ad is getting them good publicity and good numbers and causing a debate - which they must have known when they put out this ad… This ad would have been approved by many people high up at Gillette,” he said.

For the full story click here

Tech workers unite to fight forced arbitrationND


Nitasha Tiku, Wired, Monday 14th January 2019

In November 2018, a walkout of 20,000 Google employees made headlines. But the changes it led to fell short of the organisers’ demands, and now some activists inside Google have broadened the fight. On Tuesday January 15 (US time), the group called Googlers for Ending Forced Arbitration will launch a social media campaign about mandatory arbitration agreements, arguing that employers use them to suppress workers’ rights. “Ending forced arbitration is the gateway change needed to transparently address inequity in the workplace,” the group wrote in a blog post on Medium. The social media campaign represents big change for tech’s labour movement, as it involves several companies. Although most of the action has come from Google, in December, the group started soliciting copies of employment contracts from colleagues at Facebook, Uber, and other tech companies and third party contractors, to understand how employers convince both workers and contractors to sign arbitration agreements that inhibit their right to bring sexual harassment or discrimination claims in front of a jury. Google declined to comment to Wired.

For the full story click here

Patagonia’s billionaire founder to give away the millions his company saved from Trump’s tax cuts to save the planetND


Angel Au-Yeung, Forbes, Thursday November 29 2018

Patagonia has announced it has an extra $10 million in profits due to to President Trump’s tax cuts last year, which lowered corporate tax in the US to 21% from 35%. Instead of investing the additional dollars back into its business, Patagonia said it would give $10 million to grassroot groups fighting climate change, including organizations that work in regenerative organic agriculture to help reverse global warming. “Our government continues to ignore the seriousness and causes of the climate crisis,” Patagonia founder Yvon Chouniard said in a statement. “It’s pure evil.” This isn’t the first time the company has taken a stand against President Trump’s policies, and it hasn’t hurt their business. “Any time that we do something good for the environment, we make more money,” Patagonia CEO Rose Marcario told students at UC Berkeley in April 2017.

For the full story click here

Why the Google walkout was a watershed moment in techND


Farhad Manjoo, The New York Times, Wednesday November 7 2018

At 11 a.m. local time last Thursday, more than 20,000 employees walked out to protest the company’s history of protecting executives accused of sexual harassment. For two years, regulators, lawmakers, academics and the media have pushed Silicon Valley to alter its ways. But outsiders have few points of leverage in tech. Protests by workers are an important new avenue for pressure; the very people who make these companies work can change what they do in the world. In Google’s case, the organisers used Google’s own collaborative tools, and leveraged its open company culture to create a wide-ranging movement. ”We have an incredibly engaged group of people, and we aren’t going to stop escalating this,” said Claire Stapleton, a marketing manager at Google-owned YouTube who created the internal discussion forum that organisers used to plan the walkout. “The group isn’t really going to back down from this or a host of other things. The walkout was not like a blowing-off-steam exercise.”

For the full story click here

Phillip Morris accused of hypocrisy over anti-smoking adND


BBC News, Monday October 22 2018

Phillip Morris, one of the world’s largest tobacco firms, has been accused of hypocrisy over its new ad campaign that urges smokers to quit. The firm, which makes Marlboro cigarettes, said the move was “an important next step” in its aim to “ultimately stop selling cigarettes. But Cancer Research accused the firm of “staggering hypocrisy”, pointing out that it still promotes smoking outside the United Kingdom. “The best way Philip Morris could help people to stop smoking is to stop making cigarettes,” George Butterworth, Cancer Research UK’s tobacco policy manager said. Philip Morris’s managing director Peter Nixon said its new advertising campaign was “about supporting smokers in finding alternatives”. Asked why the firm does not simply stop making cigarettes if it truly wants smokers to quit, Mr Nixon said it was because smokers would then switch to a rival product. “Cigarettes still generate 87% of our business. We want to get to [smoke-free] as soon as possible, and we want to be selling alternatives, but it does take time,” he said.

For the full story click here

Google stays above the fray in Corporate Responsibility RepTrakND


Vicky Valet, Forbes, Friday October 11 2018

Much of the global business community – including big tech companies – has been in damage control this past year. And while Apple and Facebook have seen their brands tarnished, Google appears to have stayed above the fray. “Google is still viewed as an employer of choice. It’s an aspirational, ‘do no evil’ kind of company,” says Stephen Hahn-Griffiths, chief reputation officer of the Reputation Institute, a reputation measurement and management services firm. This is the first year the RepTrak study has omitted the term ‘social’, opting just to use the term ‘corporate responsibility’. “Corporate responsibility is quadrilateral between social, fiscal, employer and environmental responsibility. That is the new rubric for success,” says Hahn-Griffiths. Although the name of the game has changed, the key to lifting corporate responsibility is the same as it always has been, according to Hahn-Griffiths. ““Creating a company that is viewed as having high corporate responsibility begins from the inside out… When you have internal alignment, the external story becomes much more powerful.”

For the full story click here

Google+ shutting down after users' data is exposedND


Dave Lee, BBC News, Tuesday October 9 2018

Google+ will shut down much of its social network Google + following a data breach. It said a bug in its software meant that information users believed to be private had been accessible by third parties. Google said up to 500,000 users had been affected, and the Wall Street Journal reported that the company knew about the issue in March but did not disclose it. The WSJ report quoted an internal Google memo that said disclosing the information would draw “immediate regulatory interest”. In a statement, Google responded that the issue was not serious enough to warrant informing the public. "Our Privacy and Data Protection Office reviewed this issue, looking at the type of data involved, whether we could accurately identify the users to inform, whether there was any evidence of misuse, and whether there were any actions a developer or user could take in response. None of these thresholds were met here."

For the full story click here

Corporate sponsorship may be diverting research and distorts public policy, claims reportND


Christopher Knaus, The Guardian, Wednesday September 26 2018

A new study published by University of Sydney researchers in the American Journal of Public Health on Wednesday suggests that corporate support of academic studies could be diverting researchers away from important public health questions. The paper, which seeks to understand how corporate support of research shapes the agendas of researchers, cites examination of 36 articles from 1986 to 2017 – four papers on tobacco, three on the food industry, three on plant or animal biotechnology and others relating to the alcohol, chemical or mining industries. “They use the same strategies,” the lead author, Alice Fabbri, told Guardian Australia. “They (corporations) fund research that can be used to promote their products or distract from the harms of their products, or to drive the research away from policies that will tend to harm them.” The article comes at a time when rising community distrust of some corporations and in some industry sectors is fuelling calls for universities to reduce their connections with business, at the same time that many governments, universities, and industry groups are calling for more companies to partner with higher education on applied innovation and research.

For the full story click here

Nike ‘proud’ of Kaepernick campaignND


BBC News, Wednesday September 26 2018

Nike CEO Mark Parker has called the advertising campaign featuring NFL star Colin Kaepernick a success following early reports that the campaign had driven growth in Nike sales. “It's resonated... quite strongly with consumers, obviously here in North America, but also around the world," Mr Parker told analysts. "Like many campaigns, it's driving a real uptick in traffic and engagement, both socially as well as commercially." Mr Kaepernick is known for his refusal to stand for the national anthem in protest of police brutality and racism. Nike said revenues in the period increased 10% year-on-year to US $9.9bn.

For the full story see www.bbc.com/news

To grow your business abroad, partner with local influencersND


Joel Backaler, Harvard Business Review, Tuesday September 25 2018

The rise of social media has created a new type of local business partner: local digital influencers. These people spend their days developing content and engaging followers and have become local thought leaders on social media. They build active communities both online and offline around a multitude of topics, and their audience turns to them to provide insights on these topics. So, rather than starting your brand from scratch, why not weave them into your story? This practice is called influencer marketing, and is much more than just paying models and celebrities to promote a product on Instagram. These influencers aren’t simply ‘Instafamous’ – they are diverse individuals with established expertise, expansive platforms, and refined strategies of engaging target audiences and shaping their behaviour. At the end of the day, digital influence is an extension of the age-old practice of word of mouth – now via new virtual platforms to reach mass audiences all around the world. It’s time for marketing departments to recognise the potential of these voices and engage them to accelerate global expansion.

For more tips and the full story see www.hbr.org

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