Knowledge Centre:
News Digests

Stay abreast of what’s happening internationally with developments in corporate public affairs. Here is news that you may find useful and interesting:

The rise and fall of American leadership ND


Martin Wolf, Australian Financial Review, 31st May 2017.

Trump has undeniably changed the way we see the USA. Four months has transformed the nation builder into a relationship destabiliser. It has taken four months for Trump to damage the diplomatic position of the USA with his proposed 29 per cent cut ($12bn) to the budget of the state department and the international development agency. The prioritisation of hard power while lowering taxes are traditionally Republican, but the predominately white working class voters who placed Trump in power have little to gain from it. In fact, they have nothing to gain as they face the loss of health care coverage.

Angela Merkel’s statement that the USA can’t be depended upon is true, with growing polarisation of the American voter occurring while the media face of the country pushes a NATO prime minister out the way. The first four months of the presidency have undeniably not been positive; the refusal to accept the danger of climate change at the G7 meeting suggests the impact of the Trump presidency may not be temporary.

For more information see: www.afr.com

Video of United Airlines passenger creates furore in China, too ND


Javier C. Hernandez and Cao Li, The New York Times, 11th of April 2017

The now infamous incident of Dr David Dao being forcefully removed from a United Airlines flight has taken another, worse, turn. The hashtag ‘United forcibly removes passenger from plane’ received more than 550 million views and more than 240,000 comments on the Chinese social media platform Weibo. Chinese state broadcaster CCTV showed photographs of the passengers face with the title ‘savage’ above while People’s Daily (the ruling Communist Party’s leading newspaper) also scolded United for failing to condemn the man's treatment instantly. The event is likely to affect United’s growing business in China with 96 weekly departures from mainland China and Hong Kong. The New York Times notes that Chinese news media frequently highlights episode of violence and racism in the United States as evidence of what it perceives to be a hypocritical double standard surrounding human rights. For more information see: www.nytimes.com

Loss of coral reefs caused by rising sea temperatures could cost $1tn globally ND


Ben Doherty and Christopher Knaus, the Guardian, 12th of April 2017

The loss of coral reefs caused by rising sea temperatures could cost $1 trillion globally according to a report from Australia’s Climate Council. Queensland’s Great Barrier Reef alone could lose 1 million visitors a year, placing 10,000 jobs into question and draining $1 billion from the economy. The only way to protect the Great Barrier Reef the report argues is to reduce greenhouse emissions, which the U.S.A are currently achieving, Chinas emissions are flat-lining, while Australia has increased its emissions by 0.8% in 2016. The federal and state government planned to spend $200 million annually to protect the reef; this is however juxtaposed by their support of the Carmichael coal mine in Galilee Basin in Queensland. For more information see: www.theguardian.com

Apple faces serious penalties after anti-competitive 'error 53' repairs ND


Yolanda Redrup, Australian Financial Review, 6th of April 2017

The Australian Competition and Consumer Commission is launching a Federal Court case against Apple due to the ‘Error 53’ messages. Error 53 messages occur after a device has been serviced by a third party, which is ‘unauthorised’ by Apple. Apples closed business model prevents anyone but Apple from doing repairs to the handsets, the handsets can also essentially be ‘bricked’ if the phone is fixed by a third party while the warranty is simultaneously voided. The watchdog is seeking penalties, injunctions, declarations, compliance program orders, corrective notices and costs. This case comes at a bad time for Apple with rising competition from Android manufacturers. For more information: www.afr.com

An Australia that can say no to ChinaND


The Economist, 6th of April 2017

Australia has escaped recession for 25 years thanks partially to Chinese demand for coal from Queensland and iron ore from Western Australia. China currently is raising its stake in the Australian economy with 160,000 Chinese students studying in Australia, annual beef exports about to exceed $1bn and Australian wine exports were near $500m in 2016, and growing steadily at a rate of around 50% each year. The issue arises with Australia’s relationship with ‘the indispensable strategic power in the region’, the U.S.A. The difficult situation Australia finds itself in has been routinely seen, most recently through the detention of Feng Chongyi, the Australian based academic, receiving no statement from Malcolm Turnbull. Further to this the clear, and public rejection, of the Australian-Chinese extradition treaty by the Australian parliament shows a separation between the working parts of the Australian government and its public face. For more information see: www.economist.com

United Airlines incident: What went wrong? ND


Joel Gunter, BBC News Washington, April 2017

United Airlines has found its corporate reputation sink to a level lower than refusing to allow teenage girls from travelling in leggings. The busy CEO Oscar Munoz came out to barely apologise to the man (who claimed to be a doctor) for being assaulted on a flight for which he had bought a ticket. While overbooking is a common practice for airlines which regularly factor in the amount of people who will miss the flight, which ultimately costs the airline money. On Sunday passengers were informed that four of them would be required to give up their seats for four United Airlines staff members. The passengers were initially offered $400, a hotel room for the night and a flight the next day, this was turned down, so the offer was increased to $800, this was also turned down. Due to the rejection, four passengers were selected (with priority given to frequent fliers and higher-fare-paying customers to continue on the flight). Three passengers accepted being selected and voluntarily left the plane, while the fourth who said he was a doctor refused as he had to see patients in the morning. Due to this, he refused to comply with the airline manager, resulting in him being manhandled off the plane. Of course, in 2017 all passengers on the aircraft had phones to video and photo the bloodied man being dragged off the plane by the Chicago Department of Aviation. Being onboard the aircraft increased the poignancy of the images taken by other travellers, if United Airlines needed to remove customers it should have never occurred inside an aeroplane, but at the gate. The man who was dragged off the plane was never offered the maximum possible $1,350 compensation or had his occupation as a doctor taken into account. Mr Leocha, the founder of the passenger advocacy group Travelers United, stated "The only lesson here for passengers is when security get on throw up your hands, because otherwise, you're going down the aisle with a fat lip”. This incident is now a globally shared advert for both United Airlines and the way the Department of Aviation handle disputes. For more information see: www.bbc.com

The ROI Communication Benchmark Report 2017 ND



The 2017 communication benchmark report incorporates ROI’s experience working with Fortune 500 companies over 15 years, with the report compiled from the responses of 115 leaders representing 4.5 million employees. The benchmark report uses a framework to evaluate the effectiveness of communication organisations. The benchmark model consists of three components, Leader and Manager Communication, Open Communication Culture and, Communication Infrastructure. Findings of the benchmarking project showed a changing, and challenging environment for executive leadership. ROI found that only 27% of participant organisations provide managers with communication training, which explains why the number of employees who perceived there ‘managers as credible sources’ went down from 81% in 2015 to 68% in 2017. The changing executive climate is mirrored by employment trends with participants in the ROI benchmark report having on average 3.8 full time employees per 10,000 employees. ROI Communications developed three recommendations from the data collected, 1. Develop and implement a manager communication strategy: With manager credibility progressively getting lower supporting and enabling managers to be strong communicators is essential. 2. Create a measurement strategy that supports your goals: Measurement has to be a priority to improve practices and to predict financial performance. 3. Make your content count: Quality and consistency is essential to gain views, capture the attention of your employees to actively communicate. The full report is available at: www.roico.com

How Pharma Can Fix Its Reputation and Its Business at the Same TimeND


Damiano de Felice, Harvard Business Review, February 2017.

Pharmaceutical companies are under steadily growing pressure. Drug discoveries are becoming less commonplace with investment in R&D becoming a less rewarding proposition. To counter this profit is being found through consistent price increases, with Credit Suisse discovering 20 leading global pharma companies gained 80% of their growth in net profits in 2014 from price hikes. Due to this, public perception of pharma companies is at an all-time low with US citizens holding no other industry in lower esteem (August 2016 Gallup Poll). The mix of low potential for growth and exceptionally low levels of reputation has placed pressure on management to move away from a price-focused strategy, to facilitating higher levels of access to products. With emerging markets predicted to contribute 50% to 75% of potential growth in the next four years working with governmental bodies to allow greater accessibility to these markets and ensure sustainability of demand appears to be a win-win opportunity. This plays strongly into the requirement for the industry to stamp out unethical or exploitative practices to gain and maintain access to markets in areas with higher levels of government control. To obtain access to these markets pharmacology companies will be required to enhance their corporate reputation in both the developed and developing world, and also gain access to the best talent and regain public trust. For more information see: www.hbr.org

Travis Kalanicks Uber-apology ND


The Economist, March 2017

Maintaining good corporate reputation is a challenge. From PWCs Oscar disaster to Kalanick’s swearing at an Uber driver, the maintaining of reputation is challenged in unforeseen and undermining ways. An accountancy giant failing to maintain organisation over two envelopes, and a CEO of a service designed to empower workers previously seen as being in servitude of unjust taxi companies swearing at an employee, is a bad week for both PWC and Ubers corporate reputation. Uber has experienced the perfect storm, from the #deleteUber, to growing reports of sexual harassment and Kalanicks un-ceremonial resignation from Trumps Business Advisory Council, consistently undermining Ubers reputation. Uber requires a good public face as it fights regulators throughout the world, and contemplates an IPO. A Chief Executive verbally dressing down an employee is not going to buy any favour. For more information see: www.economist.com

It's no wonder we view Coles as a faceless food factory that it's OK to rip off. ND


The Sydney Morning Herald, Holden, February 2017

The self-checkout machine has become a more and more common sight in supermarkets around the world as we march slowly towards a dystopian future. We have been slowly trained to scan our food and then use a loyalty card to save $.000000001 cent per $1,000 spent while simultaneously allowing our movements and purchase history to be traced by faceless corporations. You may have sensed, like the writer Holden, I am not a fan. The checkout line at a supermarket gives one if not two people employment who would potentially struggle to find it elsewhere, while also facilitating, a necessary, bare minimal amount of actual social contact. The act of implementing the self-checkout has predictably led to the theft of stock becoming entirely commonplace, and the unintended adversarial atmosphere between customers and supermarkets. Removing social interaction in traditional areas will affect both the people who worked these jobs, (traditionally individuals with lower levels of education working part time) and people living in cities who interact with others at a constantly diminishing rate. This trend is terrible business practice. Bring back supermarket cashiers. For more information see: www.smh.com

The world’s biggest gamblers ND


The Economist, February 2017

Gambling is one of the economy’s most innovative and fastest moving sectors. The average Australian is predicted to lose $990 per year (40% higher than Singapore), because of this it is also a lucrative industry. Due to Australia’s relatively small population of around 29 million losing $18.3 billion annually the level of loss is high by global standard. The vast majority of this money is lost through automated gambling machines which are relatively unregulated when compared to the rest of the world. The USA still suffers the largest losses, posting $116.9 billion USD in losses annually while China is not far behind with $62.4 billion USD lost annually. Both these nations lack the advancements of the Australian industry with US regulations around online gambling being strict and forcing sports betting into illegal channels. China similarly has clamped down on gambling due to extensive corruption crackdowns, essentially drying up the casinos of Macau with the nation's gambling dropping by 20% in 2015. The future of gambling it appears is yet to be exploited in Japan with casinos recently being allowed in the country, leading H2 Gambling Consultancy to believe that the Japanese market will swell by up to 50% within the first year. Good for operators, less so for the punters. For more information see www.economist.com

Why Sydney property is cheap compared with Shanghai.ND


Grigg & Murray, Financial Review, March 2017

Both Sydney and Melbourne have seen a surge in Chinese buyers purchasing apartments. This has led to the question, why? Australia appears relatively affordable compared to China's major cities. In China, median apartment prices in Beijing, Shanghai and Shenzhen are at least 15 percent higher than those in Sydney, and 50 percent higher than in Melbourne (albeit with poor quality public spaces, air quality and drinking water). For more see: www.afr.com.au

Is It OK for a Bunch of Men to Lead a “Women in the Workforce” Initiative? ND


Wittenberg-Cox, February 2017

Pinkwashing, the act of a company presenting itself as being supportive of female issues to promote its products or services is not new. While 75% of corporate CEOs currently put ‘gender’ and female representation on their agenda of top 10 issues, little appears to be adequately addressing the problem of women in leadership. This has occurred to the extent that men must actively invest time and effort to ensure higher levels of diversity on strategic roles. EY is regarded as one of the most progressive organisations, yet it still has only three women out of 17 in the most senior positions, who all occupy staff jobs (such as HR). Wittenberg-Cox breaks down companies into three categories of how they approach gender issues; the progressive who have a mix of genders in all roles, the pretending, those that claim but don’t do, and exploit the image of gender representation and the attitude that ‘anything is better than nothing’ and, the plodding, those that just refuse to engage. The current political environment in the US does little to enhance the case of gender disparity with Donald Trumps cabinet consisting of four women (out of 17), and Betsy DeVos being one of the four, a major Republican donator, and by far the least qualified. Issues like this are common with Audi’s recent Super Bowl advert about gender equality forgetting that people possess Google and could easily see that the Audi board is 100% male. With 55% of American university graduates being female, and Australian and UK University output being similar gender equality at the high level will be required to attract qualified graduates. Also, above all, the attitude and thinking of men is changing rapidly with knowledge of equality throughout society being unavoidable. For More Information see HBR.com

Thanks to Donald Trump, Corporate Social Responsibility Just Became Mainstream. ND


Triple Pundit, February 2017

President Donald Trump is a highly unlikely catalyst for the broad scale adoption of corporate social responsibility, but his attempted travel ban has forced businesses to protect their most vital assets, their employees. This move has forced companies to protect both their bottom line and their perception in greater society. This could be seen through Lyft and Google's immediate disapproval of the policy due to the cultural and religious implications, but also because it will profoundly impact the companies’ ability to operate. Active criticism of policies like the travel ban is going to become a requirement to ensure engagement and loyalty of employees and their wellbeing inside the business with ‘conscious capitalism’, embodied through Starbucks commitment to hire 10,000 refugees, becoming crucial to both perceptions from within and out of the company. With the attempted passing of the ban, Donald Trump may have helped those who he wished to ostracise immensely. A poorly planned policy has made CSR an essential part of corporate strategy, and made opposition to poor policy an integral part of everyday business practice. For More Information see TriplePundit.com

Taking it to the top: Engaging corporate leadership in public policy. ND


Foundation for Public Affairs, 2016

Public policy engagement is becoming a crucial part of a CEO or C-Suite executives skill set with policy creation rapidly becoming far more of a dialogue. Ultimately, if you are the CEO or in a position of responsibility stakeholders, shareholders and governments are not only interested but to an annually greater extent, require it. Using clear case studies the Foundation for Public Affairs creates a clear case for the positioning of the C-Suite, and when involvement is truly required. When ‘failing to engage can put approximately 30% of the value in any company at risk’ (McKinsey in Foundation for Public Affairs), knowledge surrounding public policy engagement is a necessity. Training C-Suite executives to actually interact, and handle the situation which requires public policy engagement is a complicated affair. The Centre for Corporate Public Affairs can assist in professional development to help in the incorporation of political, stakeholder and shareholder relationship thinking into everyday decision making.

Trump presidency begins with defense of false 'alternative facts'ND


Jon Swaine, Guardian, January 2017

Trumps presidency has undeniably had a rocky start with his inauguration met with ‘the nation’s biggest political demonstrations since the Vietnam War’. Yet, the first enemy of Trump is apparently false reporting and the ‘press’ with the ‘largest audience ever to witness an inauguration, period’ (Spicer, 2016) supporting Trump. While this claim has been passed off as ‘alternative facts’ by Kellyanne Conway, a senior White House aide, shows a trend of misinformation and media mistrust. The confidence to argue and dispute the size of a crowd as it is, accurately, reported in the press potentially shows a trend wherein negative reporting around anything to do with the new POTUS will be passed off as a lie, with an ‘alternative truth’ quickly provided. This could prove to be a difficult period for a corporate affairs practitioner. For more information see: www.theguardian.com

How to write emails with military precisionND


Kabir Seghal, Harvard Business Review, December 2016

Efficiency in emails has become a major issue in recent years with recent legislation in France showing the requirement to make communication more efficient, and less frequent. Seghal recommends using a keyword in the subject line, such as ACTION to show that action has to be taken immediately or SIGN showing a signature is required. This subject line categorising is combined with ‘BLUF’, bottom line up front which is a short sentence describing exactly who, what, where, when and why the email has been written. Military efficiency and being economical with words Seghal argues is essential to proper email practice. For more information see: www.hbr.com

Thanks to Public Relations, Trump, CalExit and anything is possible. ND


Robert Wynne, Forbes, December 2016

Wynne highlights that 2016 has been the year of the impossible, and the year of public relations, ‘the business of persuasion’. DiCaprio won an Oscar (for the Revenant, questionable at best), Trump won the election and Britain will leave the EU. The New York Times reported that Trump received $2 billion in free advertising through media coverage to bolster his campaign with the old rules of PR, such as not insulting almost everyone, becoming antiquated. While this creates an unpredictable time, after multiple events which were assumed to be completely unthinkable, it also arguably creates unprecedented positive or negative opportunities. The combination of Brexit and Trump will undoubtedly create a new trade, political and cultural environment for the Public Affairs professional to operate within. For more information see: www.forbes.com

American regulators accuse Fiat Chrysler of emissions cheatingND


The Economist, January 13th

Fiat Chrysler appears to be joining Volkswagen on the list of car manufacturers caught cheating emissions regulations. 104,000 vehicles have reportedly been fitted with engines that use illegal software to cheat the system, in almost exactly the same way as Volkswagen. VW is being fined (on criminal charges) for $4.3bn with the final bill for cheating the emissions standard regulation being predicted to be around $20bn. The discovery of the cheating software at Chrysler-Fiat caused an immediate 17% slump in share prices and with the recent arrest of VW exec Oliver Schmidt the US Environmental Protection Agency have sent a clear message that there will be accountability for breaking emission standards. For more information see: www.economist.com

Skills and Strategies: Fake News vs. Real News: Determining the Reliability of Sources ND


Katherine Schulten, The New York Times, October 2015

News literacy is a new field, rapidly becoming increasingly relevant in today’s media environment. The digitisation of news has facilitated an absolute flood of information which is not only accessible but forced onto people through Facebook, Twitter and other sources. If you doubt the danger of this relatively new development simply google ‘Pizzagate’ and learn of a 28-year-old firing an assault rifle in a Washington DC pizzeria due to a fake new story. While fake news has played a prominent role in the political sphere so far, it is only a matter of time before it becomes an influence on corporate reputation. Legitimate journalism has become in-effect polluted with misdirection and ‘trolling’ to the extent that even the 2016 US elections were arguably disrupted due to constant fake news stories. While misinformation and statistical manipulation is nothing new (The Children Overboard affair or the recent Boris Johnson NHS Brexit bus), it has never occurred on this scale. Katherine Schulten provides a quick litmus test, made available by The New Literacy Project, to determine the legitimacy of sources. She suggests if in doubt use FactCheck.org, Snopes.com and for Australia ABC Fact Check to determine legitimacy. For more information see: www.thenewsliteracyproject.org

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