Knowledge Centre:
News Digests

Stay abreast of what’s happening internationally with developments in corporate public affairs. Here is news that you may find useful and interesting:

The hired hand can also be a giving oneND


Wall Street Journal, 30 April 2007

Employees — and not company founders or heirs — have been described as a ‘new force in philanthropy’. CEOs who have set up personal foundations are Terry Semel (Yahoo), John Chambers (Cisco Systems) and Eugene Isenberg (Nabors Industries). Having a foundation carries social prestige, helps unite families as members help with foundation governance and may defuse criticism of CEO salaries. For more information, see www.wsj.com

Battling boycottsND


Saleh Alshebil, Abdul A. Rasheed & Hussam Al-Shammari, Wall Street Journal, 29 April 2007

Due to high political and religious tensions internationally, an increasing number of boycotts relate to the company’s country of origin rather than its policies or actions. The framework of response offered in this article is based on two dimensions: brand visibility and boycott intensity. A few suggested strategies are to emphasise connections to the local community, adopt a low profile, counter misinformation with public relations campaigns and engage in charitable acts. For more information, see www.wsj.com

Crisis management for a vindictive ageND


Richard Evans, Financial Times, 24 April 2007

Authors of the book ‘Crisis management for a vindictive age’ argue that high profile corruption scandals have created an anti-corporate atmosphere where ‘the public, media are motivated more by vengeance than (by) justice’. Eric Dezenhall and John Weber claim that business leaders should rarely (if ever) admit guilt and need to counterattack each accusation. Fore more information on the views contained in this book, see www.ft.com

New allies on the AmazonND


Marc Kaufman, Washington Post, 24 April 2007

An unusual partnership between McDonald’s and Greenpeace has resulted in a two-year moratorium on the purchase of any soy from newly deforested areas in the Amazon. This partnership could be an important model for addressing environmental and social problems in the future. For more information, see washingtonpost.com

Web attackND


Michelle Conlin, BusinessWeek, 16 April 2007

Discontented stakeholders are using online media such as fake ads, employee sites, MySpace, blogs and comment rooms to ‘engage in a webified dialectic’. This phenomena has become such an issue for companies that some companies (including Lenovo Group, Southwest Airlines and Dell) have specialists dedicated to engaging their critics. For more information, see www.businessweek.com

MBA toolkit for CSR: corporate communicationsND


Bill Valentino, China CSR, 12 April 2007

William Valentinto, head of Bayer’s corporate communications function in China, discusses the role that corporate communications plays in a company’s activities – especially CSR-related activities. Aligning CSR and corporate communications in the MBA’s toolkit is about forming perceptions through a company’s CSR activities, and translating a company’s business into actions that have a beneficial impact to both society and business. For more information, see www.chinacsr.com

Corporate responsibility a good business strategyND


Wayne Burns and Coral Kee, Business Times (Singapore), 5 April 2007

The Centre for Corporate Affairs offers international best practice learnings on corporate citizenship and establishing a corporate foundation in this article. The foundation should focus on two to three areas of community investment, have clear objectives and a transparent governance structure. The company’s stakeholders should be consulted before the foundation is established. For more information, see www.businesstimes.com.sg

Online communications – Corporate social responsibility 2.0ND


Solitaire Townsend, Ethical Corporation, 5 April 2007

Web 2.0’s potential for corporate social responsibility communications includes setting up a corporate responsibility blog and asking contacts to join in (Ford, Nike and HP all have blogs), building a viral game about corporate responsibility, getting involved in online debates and harnessing staff as advocates. The author suggests that CSR is the only corporate theme with the potential to fully exploit the peer-to-peer world because it has the power to be personal. For more information, see www.ethicalcorp.com

UN Millennium Declaration – At half time, who’s scored the goals?ND


Kate Nicholas, Ethical Corporation, 5 April 2007

Kate Nicholas, associate director and head of communications at World Vision UK, argues that there remains much to be done to achieving targets of the Millennium Development Goals on health and education. July 2007 marks the ‘half-time’ point to 2015 – the target year for poverty to be halved – but the latest UN assessment shows that progress in the Sub-Saharan region is off-track. Goals such as educational inclusion and quality of schooling are issues for companies recruiting employees now and in the future. For more information, see www.ethicalcorp.com

Rising to the challenge?ND


John Elkington, The Guardian, 28 March 2007

The influence environmentalists have had on political debates and business practices is explored in this article. The writer describes four ‘social pressure waves’ that occurred since the 1960s which has resulted in increased regulation and green political agendas. The emerging fourth wave is seen as involving innovative social and environmental entrepreneurship supported by venture capital. For more information, see www.guardian.co.uk

Pollution violators in China are cited by nonprofit groupND


Jane Spencer, Wall Street Journal, 21 March 2007

A not-for-profit organisation, the Beijing-based Institute of Public and Environmental Affairs (IPE), has launched an online campaign to encourage consumers globally to consider boycotting companies with poor environmental records in China. IPE compiled thousands of government environmental records into a publicly accessible online database as part of this campaign called ‘Green Choice’. Seventy multinationals and nearly 5,000 Chinese companies have been cited on the list. For more information, see www.wsj.com

America’s most admired companiesND


Anne Fisher, Fortune, 19 March 2007

Fortune has published its annual survey of corporate reputations for 2007. General Electric (GE) topped the list for the seventh time in a decade while Starbucks and Toyota ranked second and third respectively. Fortune’s ranking criteria is based on eight areas of leadership: innovation, people management, financial soundness, quality management, use of corporate assets, social responsibility, long-term investment and quality of products/services. For more information, see http://money.cnn.com/magazines/fortune

How businesses are using Web 2.0: A McKinsey Global SurveyND


Jacques Bughin and James Manyika, The McKinsey Quarterly, March 2007

A recent McKinsey survey on internet technologies found that Web 2.0 technologies are increasing in popularity. Examples of Web 2.0 technologies are blogs, podcasts, wikis, peer-to-peer networking, social networking, RSS (Really Simple Syndication) and Web services. Companies use these technologies for knowledge management, to communicate with business partners and customers, and encourage collaboration within the company. For more information, see www.mckinseyquarterly.com

Corporate social opportunitiesND


David Grayson and Adrian Hodges, Ethical Corporation, 11 March 2007

This article traces Marks & Spencer’s recent CSR strategies. Marks & Spencer (M&S) won its first Business in the Community (BITC) Company of the Year Award in 2004 — a time when the company was in caught in a hostile takeover bid and faring poorly financially — causing media commentators to question BITC’s decision. In mid-January 2007, M&S launched ‘Plan A’— its five-year, 100 point plan. The plan includes aims to become carbon neutral, achieve zero waste to landfill and introduce nutritionists in 5 stores. M&S won the BITC Company of the Year Award for the second time in 2006. For more information, see www.ethicalcorp.com

Paying money to donate moneyND


Rachel Emma Silverman, Wall Street Journal, 9 March 2007

Donor consulting is a growing business in the US. Philanthropy advisors help donors identify causes, vet charities and measure impact of donations. The cost of such services varies from day rates to a percentage of charitable grants (typically 3 percent to 15 per cent). Some advisory firms are not-for-profits themselves, while others are financial services firms. For more information on this trend, see www.wsj.com

How Fred Krupp’s singular style serves business, environment well ND


David Wessel, Wall Street Journal, 1 March 2007

Fred Krupp, head of the advocacy group Environmental Defense, takes a business-friendly to environmentalism. This has produced outcomes such as a deal with McDonald’s to reduce its waste, designing a fuel-efficient truck with FedEx and approving a US$32 billion takeover of Texas electric utility TXU in exchange for the new owners halting plans to build eight coal-fired power plants. For more information on this advocacy approach, see www.wsj.com

Aid projects build better work teamsND


Andrew Baxter, Financial Times, 27 February 2007

Companies such as Reuters are seeing that employees want to be involved in providing their time and skills to a community organisation or cause, rather than the company providing only funding. For example, Communitychallenge, a partnership between Charity Challenge (an exhibition management company) and Habitat for Humanity, has been receiving inquiries from both CSR and HR departments about projects in tsunami-affected areas. These projects help to boost employee morale and develop team participation skills. For more information, see www.ft.com

CEOs receive nearly 60 per cent of the blame when company reputation is damagedND


Weber Shandwick, 27 February 2007

A reputation survey by public relations firm Weber Shandwick has found that executives attribute almost 60 per cent of blame to CEOs when companies suffer damages to their reputations after crises strike. This finding was similar across different geographical regions. The survey also found that executives tend to underestimate the severity of a number of significant reputation threats such as online activist groups. For more information, see www.webershandwick.com

Business blogs onND


Kath Walters, Business Review Weekly, 22 February 2007

The value of corporate blogs is discussed in this article. Corporate blogs and other tools such as wikis have been found to foster communication between staff and leaders. They also act as vehicles for companies such as Dell and Telstra to debate and answer critics. Research companies have started to quantify the return on investment of corporate blogs using measures such as blog visibility (comparing page views a day to the cost of placing ads). For more information, see www.brw.com.au

Ethical consumption makes mark on brandingND


Carlos Grande, Financial Times, 20 February 2007

A study of consumers in France, Germany, UK, US and Spain found that many believe business ethics have deteriorated in the last five years. About a third of the 5,000 respondents indicated they would pay a 5-10 per cent price premium for many ethical products. The UK is said to be leading the ethical consumerism market, with its consumers the most critical but also the most aware. For more information, see www.ft.com

displaying items 1-20 | 21-40 | 41-60 | 61-80 | 81-100 | 101-120 | 121-140 | 141-160 | 161-180 | 181-200 | 201-220 | 221-240 | 241-260 | 261-280 | 281-300 | 301-320 | 321-340 | 341-360 | 361-380 | 381-400 | 401-420 | 421-440 | 441-460 | 461-480 | 481-500 | 501-520 | 521-540 | 541-560 | 561-580 | 581-600 | 601-620 | 621-640 | 641-660 | 661-680 | 681-700 | 701-720 | 721-740 | 741-760 | 761-780 | 781-800 | 801-820 | 821-840 | 841-860 | 861-880 | 881-900 | 901-920 | 921-940 | 941-960 | 961-980 | 981-1000 | 1001-1020 | 1021-1040 | 1041-1060 | 1061-1080 | 1081-1100 | 1101-1120 | 1121-1140 | 1141-1158

About The Centre

The Centre for Corporate Public Affairs is the only entity of its type internationally, connecting, via corporate membership, the corporate public affairs and communication function across Australia, New Zealand and Asia. We assist our members embrace best practice public affairs structure and strategies.

Our research, professional development programs, events and international thought leadership opens doors to help organisations and practitioners build and apply corporate public affairs as a core management tool and function.

Member Login

Please enter your username and password to access this member resource on the Center website. You may continue to browse the site without login, however access to discounted member prices, event registration and the knowledge centre is restricted.

© 2013 Centre for Corporate Public Affairs | ABN 15 623 823 790 | Site by
.