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Funeral pricing comparison website targeted with legal threatsND
Elle Hunt, The Guardian, 30th May 2017.
Colin Wong created a website to compare the prices from more than 600 funeral homes and get user ratings to try and limit the benefits that the funeral industry gain from the lack of transparency. Wong spurned by a terrible experience set up the website to protect customers from purchasing coffins which are already marked up by 400% which could be inflated to 1,000% if the client is perceived to be willing. The website is hoping to break the ‘opportunistic pricing’ utilised by funeral agencies which is poised to become a growing industry with the price of a basic funeral increasing approximately 21 per cent between 2009 and 2016 while Australia’s ageing population creates more demand for the services. Wong aims to create transparency in the industry, while also having plans to charge companies $29 per month to get preferential treatment on the site to create revenue.
For more information see: www.theguardian.com