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Delivering meaning in a turbulent workplace
Disrupting the function of Internal Communication. A global perspective.
Marc Do Amaral, 2017.
The clear message throughout this chapter on how to approach uncertainty, and ‘turbulence’ is for communication professionals to embrace the chaos and accept it as a part of the function and to approach it through honest, tranquil and certain communication. Amaral argues creating a culture of authentic dialogue and feedback is key to create a communication strategy which will generate both trust, and support. Traditional top down corporate communication is becoming antiquated, at the same time the communication professionals role is moving away from imposing corporate truth and towards dialogue between stakeholders, this is partially the responsibility of the communications specialist to encourage, and also to assist.
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