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Impact of voluntary disclosures on corporate brand equityND
Soumya Sarkar and Titas Bhattacharjee, Corporate Reputation Review, 2017.
Sarkar and Bhattacharjee studied the effect of voluntary disclosures by Indian B2B firms on corporate brand equity. The corporate brand is said to be worth between 5-7% on average of stock performance. The findings of the study were that having greater numbers of disclosures and subsequent transparency with stakeholders led to improvements in reputation, while it had minimal effect on consumer decision making.
For more information see: Corporate Reputation Review