Knowledge Centre:
News Digests

Stay abreast of what’s happening internationally with developments in corporate public affairs. Here is news that you may find useful and interesting:

Nike sales defy Kaepernick ad campaign backlashND


BBC News, Tuesday September 11 2018

Nike’s online sales grew by 31% in the bank holiday following the launch of its controversial ad campaign, using Colin Kaepernick as the face of the brand. The sales come despite critics encouraging people to destroy Nike goods in protest at the use of Mr Kaepernick. In 2016, the American football player refused to stand for the US national anthem in protest at police brutality. Soon, other players followed suit, in a protest which divided the country and sparked the anger of President Donald Trump. "The research confirms that, at least for now, the company is suffering no negative repercussions in sales,” said the firm Edison Trends, who analysed the data. In announcing the deal, Nike said Kaepernick was "one of the most inspirational athletes of this generation".

For the full story see: www.bbc.com/news

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