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Fake accounts, tweets and 'morons': Could a bot take down your company?ND


Ariel Bogle, ABC News, Wednesday September 12 2018

In June, the CEO of Harley-Davidson Matt Levatich stared down a problem facing many modern CEOs: how can you ensure nobody thinks you called the US President a moron? “It’s shameful we live in a time when people create fake quotes,” he wrote, following a tweet which falsely claimed he had called Donald Trump a moron. The repudiation worked, but for a little while there it looked like a viral tweet could take control of the 100-year-old company’s corporate narrative. The spread of misinformation on social media is now considered a severe socio-political threat, but corporations too are getting hit. In the US, former political strategist Josh Ginsberg has co-founded analytics firm Zignal Labs, which tries to identify networks of fake accounts on social media and alert their clients before a bad story crashes into mainstream media or hits their stock price. Misinformation is a big issue for corporations that is only growing, as a recent study found that fake news spreads quicker and more deeply than real news.

For the full story see: www.abc.net.au/news

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