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Nike ‘proud’ of Kaepernick campaignND
BBC News, Wednesday September 26 2018
Nike CEO Mark Parker has called the advertising campaign featuring NFL star Colin Kaepernick a success following early reports that the campaign had driven growth in Nike sales. “It's resonated... quite strongly with consumers, obviously here in North America, but also around the world," Mr Parker told analysts. "Like many campaigns, it's driving a real uptick in traffic and engagement, both socially as well as commercially." Mr Kaepernick is known for his refusal to stand for the national anthem in protest of police brutality and racism. Nike said revenues in the period increased 10% year-on-year to US $9.9bn.
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