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Google stays above the fray in Corporate Responsibility RepTrakND


Vicky Valet, Forbes, Friday October 11 2018

Much of the global business community – including big tech companies – has been in damage control this past year. And while Apple and Facebook have seen their brands tarnished, Google appears to have stayed above the fray. “Google is still viewed as an employer of choice. It’s an aspirational, ‘do no evil’ kind of company,” says Stephen Hahn-Griffiths, chief reputation officer of the Reputation Institute, a reputation measurement and management services firm. This is the first year the RepTrak study has omitted the term ‘social’, opting just to use the term ‘corporate responsibility’. “Corporate responsibility is quadrilateral between social, fiscal, employer and environmental responsibility. That is the new rubric for success,” says Hahn-Griffiths. Although the name of the game has changed, the key to lifting corporate responsibility is the same as it always has been, according to Hahn-Griffiths. ““Creating a company that is viewed as having high corporate responsibility begins from the inside out… When you have internal alignment, the external story becomes much more powerful.”

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