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Data, Analytics & AI: How Trust Delivers ValueND


MIT SMR Connections, Custom Research Report, January 2019

This report, by SAS in collaboration with the MIT Sloane Management Review, examines how to derive more value from analytics and emerging technologies like artificial intelligence. It presents a global survey of 2,400 business executives and managers to identify where recognised best practices are becoming mainstream and where they may still be exceptional. It found that respondents who have advanced their analytics practices to incorporate AI-based technologies such as machine learning and natural language processing work in organizations that do the most to foster data quality, safeguard data assets, and develop cultures of data literacy and innovation. A key finding was the gap between having data, and having the right data. And those executives who reported a higher level of trust in their data were more likely to have shown leadership in foundational activities that ensured the data was high quality. The research came to three main conclusions. First, better data governance is needed. Second, data privacy has emerged as an opportunity. And third, fostering an analytics culture improves innovation.

To download the full report click here

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