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In search of the Holy Grail of trustND
Wayne Burns, Centre for Corporate Public Affairs Newsletter, Vol. 27 no. 1
Trust is a commodity in high demand, but not only is it too often conflated with reputation, it's also commonly taken for granted. The Centre's Executive Director Wayne Burns explores the art of gaining and maintaining trust in the feature article of the Centre's latest newsletter.
“If an organisation is perceived by stakeholders to have a high reputation across its reputation dimensions, trust and even respect may follow.”
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