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Burger King pulls 'racist' chopsticks ad after outcry in ChinaND

Pei Li and Brenda Goh, The Australian Financial Review, Wednesday 10th April 2019

Burger King has pulled a promotional video in New Zealand showing customers trying to eat burgers with chopsticks following outcry from China, and demands for the US fast food to chain to apologise. The video posted on a New Zealand franchisee’s Instagram account showed Westerners with an oversized chopstick in each hand struggling to eat the company’s new ‘Vietnamese Sweet Chilli Tendercrisp Burger’. Burger King said it asked the franchisee to remove the video immediately. The video was deleted from the Instagram account by Tuesday afternoon. Social media users in China demanded an apology, saying the advertisement mocked Asian customs and dining etiquette. The hashtag ‘Burger King apology’ was viewed more than 50 million times on Sina Weibo by Tuesday afternoon.

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