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15 Key Considerations For Businesses When Commenting On Political Or Social MattersND
Expert Panel, Forbes, June 30, 2020
Traditionally, the rule of thumb for businesses when it came to political or social issues was to ignore them. However, as the world becomes more politically aware of situations that influence everyday life, socio-political issues have now become a major aspect of a company’s public relations effort. An expert panel from the Forbes Agency Council have set out a 15-point plan of what businesses should take into consideration when commenting on social or political issues. Amongst their list, the panel advises that businesses should not force messaging that does not align with their brand; encourages businesses to embrace controversial content; understand consumer perception; be mindful and fair; and support causes that will resonate with customers.
To read the full list go to Forbes